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Marching Towards Excellency in Customer Service. - Any organization can be 10,000 strong, but for the customer, the person handling the transaction is the organization. What's regularly missing, in our experience, is the spark between the customer and frontline staff members—the spark that helps transform wary or skeptical people into strong and committed brand followers. That spark and the emotionally driven behavior that creates it explain how great customer service we deliver.
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2. Exceptional Customer Service that which leads to a level of
"care" :
Care and Concern for the Customer
2) Spontaneity and Flexibility of frontline workers, which enhances
the ability for on-the-spot problem-solving.
3) Recovery: Making things right with the customer when the process
has gone astray.
Prakash Narayan Shukla
3. Chapter - I
Customer Service Strategy Building A Customer Centric
Organization
4. Delivering a valuable and differentiated experience for
customers is essential to any organization's strategy for growth
and business survival.
Consumers have an increasing range of choice:
choice of supplier,
choice of channel,
choice of products and services.
Their loyalty is determined by the quality of the experience they
receive. In order for organizations to create and sustain
competitive advantage there needs to be a clear strategy in place
that meets their customers' demands and expectations.
Customer Service Strategy - Building A Customer Centric
Organization
Prakash Narayan Shukla
5. How to Measure Strategic Success - Yesterday, Today and
Tomorrow
What does the organization offer the customer? - Do we
deliver?
What do your competitors do? - Better or differently?
What does the 'voice of the customer' confirm?
What do customers really want?
What can the organization do to set itself apart from and above the
competition?
Setting agreed customer service standards that deliver the, levels
and measures
Ensuring customer retention through excellence in service
Developing the processes that nurture customer brand loyalty
Recording and monitoring customer service issues
Putting in place processes to resolve customer
dissatisfaction
Prakash Narayan Shukla
6. Devising a Strategy to Respond to the Voice of the
Customer
Listen, act and deliver on customer needs
Re-evaluate and re-align the customer experience in line with
demand
Using experience to re-shape the 'customer experience'
Ensuring consistency at every customer 'touch point'
Leading and motivating others to deliver superior service
levels
Prakash Narayan Shukla
7. Chapter - II
Managing Your Team to Deliver Excellent Customer Service
8. Managing a customer service team is increasingly becoming a more
demanding role.
Customer service managers have to manage the individuals and the
team in the face of ever increasing stressful situations, whilst at
the same time ensuring the team stays motivated.
We shouldequip ourselves as anindividuals with the skills necessary
to create and maintain a productive, customer focused climate
Managing Your Team to Deliver Excellent Customer Service
Prakash Narayan Shukla
9. Objectives
Understand your role and responsibilities as a customer service
manager.
Develop a customer centric culture within your department
Motivate, manage and lead your team and individuals to deliver high
quality customer service standards.
Coach and develop individuals to achieve objectives
Handle difficult situations and people using empathy and
feedback.
Understand how to overcome barriers to communication.
Ongoing measurement and monitoring to support improvements in the
customer experience.
Enhance the effectiveness/ performance of your team and the
achievement of objectives and results
Prakash Narayan Shukla
10. Focus
The Manager as a Role Model
11. Your impact on individuals, behaviors and culture 12.
Creating a customer centric culture within your department 13.
Sharing best practice Effective Communication
14. Assertive team meetings and briefings 15. Handling conflict
within the team and promoting co-operative behaviors Motivating
Teams and Individuals
16. Coaching and giving feedback 17. Understand how employee
experience mirrors the customer experience 18. Build commitment
within your team to deliver quality service Prakash Narayan
Shukla
19. Understanding Customer Expectations
20. Importance of understanding your organizations product and
services 21. Identifying customers needs and issues 22. Demanding
customers - exploring options and alternatives Setting and
Reviewing Customer Service Standards
23. Reviewing performance against standards 24. Monitoring
customer satisfaction - continuous improvement Improving Team
Performance
25. Developing effective strategies for yourself and your team
Customer Evaluation
26. What am I going to do to satisfy customer needsPrakash
Narayan Shukla
27. Chapter - IV
Effective Field Operation :
Dealing Confidently with customers
28. Effective Field Operation - Dealing Confidently with
customers
Organizations are often judged by the first impression they make.
The Field engineers represents the initial point of contact with
the outside world, and as such is in a powerful position to enhance
the way the company is perceived
Prakash Narayan Shukla
29. Add value to customer relations and project your organization
in a professional manner.
Utilize a variety of skills and techniques which will enhance your
interpersonal communications, both internally and externally.
Develop effective listening skills.
Understand how to take appropriate professional action when faced
with difficult customersand 'awkward customers', or when
handlingqueries and complaints.
Appreciate your responsibility for enhancing customer relations and
maintaining the 'quality' perception of your organization.
Provide the highest level of internal customer service when taking
and relaying messages and feedback
Project a professional image and approach at all times.
Objectives
Prakash Narayan Shukla
30.
31. Your role in representing your company/organization 32.
Defining your customers and your responsibilities to them 33. The
importance of first impressions 34. Projecting a professional image
- being well presented 35. Maintaining a positive attitude 36.
Dealing customers in a professional manner 37. Professional
Communication Skills 38. Effective listening skills 39. Successful
questioning techniques 40. Professional etiquette and effective
verbal & Non Verbal communication 41. Powerful use of voice ,
language and Body gesture 42. Acting on every queries of
customerFocus
Prakash Narayan Shukla
43.
44. Yourconduct - what does it tell the customerabout your
company? 45. The importance of clarity and brevity in your
communication Verbal & Non Verbal 46. Dealing with difficult
customers - remaining calm and professional 47. Getting the most
from discussion with customer 48. Knowing your companys businessand
standard of Operation 49. Being prepared at all times 50. Being
Confident of your technical skills and performingpractical
operation. 51. Interpersonal Skills in the Field Engineers Role 52.
Your self-image - how do others see you? Does this limit or enhance
your performance? 53. Dealing with conflict and difficult
situations Prakash Narayan Shukla
54.
55. Understanding the principles of prioritization, planning and
organization 56. Being well organized - getting the best from your
systems and procedures 57. Understand your personal impact on
customers. 58. Manage customer expectations. 59. Deliver a first
class customer experience within a stressful environment. 60.
Recognize how a change in your behavior can increase customer
loyalty. 61. Customer Centric Focus 62. Finding out what your
customers want and need 63. Putting customer needs first 64. Making
the customer feel special and valued Prakash Narayan Shukla
65.
66. What impression do you create? 67. Positive words, tone and
body language 68. Establishing rapport 69. Looking to exceed
customer expectations 70. Understanding Customer Requirements 71.
Identifying the customer's real problem 72. Asking the right
questionsand understanding the issues 73. Showing real empathy -
ensuring the customer feels listened to 74. Saying 'no'
constructively 75. Exploring option and alternatives Prakash
Narayan Shukla
76.
77. Being on the 'firing line' 78. Extremes of behavior -
aggressive, sociable, cautious 79. Understanding behavioral change
80. What to say/do - What not to say/do 81. Putting it into
practice 82. Generating Customer loyalty 83. How can I influence
customer loyalty? 84. Re-aligning my customer service approach 85.
Achieving consistency in customer service quality Prakash Narayan
Shukla
86. Thank
[email protected]://prakashnarayanshukla.webs.comwww.linkedin.com/in/pnshuklahttp://www.facebook.com/pnshukla