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March 2012 | Marketing Survey Results Webinar
Jeff Linton
Manager | Product Marketing
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Jeff Linton Manager Product Marketing
@jeffreylinton @ActOnSoftware
#AOWEB
Chat or Q/A
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Quick Question?
Marketing
Sophistication Scale
Low-Mid
1 2
Mid - High
3 4
High-Advanced
5 6
Data | CRM Basic Attributes CRM | Relational Data Multiple Data Sources
Targeting | Segmentation Single List
Few Segmented Lists |
Behavior Lead Scoring |
Personas
Dynamic Behavioral and
Fit Score Profiles |
Complex Queries |
Multiple Segments
Content Relevancy Personalization Dynamic Content Data Tables | Pulling from
Multiple Sources
Automation | Nurturing Manual – Hit the
“Send” Button Scheduled Sends
Automated Programs |
Lead Nurturing | Drip
Campaigns
Types of Actions Email only | Google
Analytics
Landing Pages | Forms
Website Tracking |
Social
Fully Integrated Platform
SMS | Voice | Data |
Social
What is Your Level of Marketing Sophistication
Score
_______
_______
_______
_______
_______
_______
Total Score 5 - 12 13 - 20 21 - 30
Current Campaigns
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0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Pipeline Contributors
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0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Compare Campaigns to Pipeline
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0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Green: Pipeline Contribution
Blue: Current Campaigns
2012- Top Marketing Challenges
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13%
21%
32%
35%
49%
50%
0% 10% 20% 30% 40% 50% 60%
Other
Sales Complaining Lack ofLeads
Implement Effective SocialMedia
Quantify your Results
Lack of Budget for MorePrograms
Resource to Launch lManage Programs
2012- Challenges with Marketing Tools
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14%
14%
23%
24%
34%
38%
48%
58%
0% 10% 20% 30% 40% 50% 60% 70%
Support
Deliverability
Software Expense
Tools
Resources
Tracking
Cost
Labor
Monthly Marketing Spend
Marketing Technologies Cost
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19%
18%
15%
37%
$100-500
$501-2,500
$2,501-9999
$10,000+
Don’t Know
Current Marketing Technologies
Marketing Technologies
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0%10%20%30%40%50%60%70%80%90%
Thank You For Taking the Time
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March 2012
Act-On Marketing Challenge
iPad Survey Winner
Rosemary Birardi
American Payroll Institute
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2012- Where Did you Fit In?
What will you do today:
Knock Out some of those Challenges
Benefit from Great
Marketing Tools
Go to the Next Step
More…
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Integrated Marketing Platform
Demystifying Marketing Automation by Design
World-Class E-mail
Marketing Core &
Deliverability
• Third-Generation Email Marketing Platform
• No extra charge for deliverability
Complete Set of Tools on One Platform
• Drip/Nurturing, Web Analytics, Landing Pages, Forms, Scoring, CRM Integration, Social Media, Reporting and More
• Focus Usability, Simplicity & Manageability
Approach & Terms that Work
• Start Simple, Automate at Your Own Pace
• Affordable Pricing; Month-to-Month Contracts
• Live Customer Support – At No Additional Costs
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Within 24 hours: You will receive an email with the webinar
recording and the slides
Next Steps Join our Weekly Demo (Tues. 10am PT)
Schedule a 1:1 Live Demo sales hotline at: 1 (877) 530-1555
email us: [email protected]
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