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1 BUILDING A SMARTER PLANET 1

Marcel Baron New New Media Barcelona 27 Nov 2008

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Page 1: Marcel Baron New New Media Barcelona 27 Nov 2008

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BUILDING A SMARTER PLANET

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Something meaningfulis happening.

The way the world worksis changing.

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The world is smaller. The world is flatter. The world is about toget a whole lot smarter.

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BECAUSE IT CAN.

BECAUSE IT MUST.

BECAUSE WE WANT IT TO.

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1 billion transistors for each person on earth.

BECAUSE IT CAN.

1 trillion things connected to the net.

Cloud computing as a means of provisioning computing resources.

By 2010, 30 billion RFID tags, embedded intoour world.

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40-70% =Estimated lossesof electrical energy because grid systems are not smart

In one small business district in Los Angeles alone, cars burned 47,000 gallons of gasoline just looking for parking.

BECAUSE IT MUST.

Only 20–30 percent of reserves are extracted from the world’s existing oil wells.

In our healthcare systems, electronic health records could save 100,000 lives a year.

Weather-related events inflicted $1 trillion in damage from 1980 to 2003.

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Smart oil fields Smart traffic Smart energy

BECAUSE WE WANT IT TO.

Smarter water management

Smart food supply

Smart architecture Smart disease prevention

Smart healthcare

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WHAT’S NEXT? What does a smarter planet mean to you?

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Marcel Baron

Sr Marketing Manager, Innovative Marketing

Barcelona 27 September 2008

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IBM Marketing & Communication 2.0

Profiles

Communities

Blogs

Dogear

Activities

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Cobra4b.exe

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Contact Details

Marcel Baron

[email protected] .

TEL: + 31 653 978643

BUILDING SMARTER

MARKETING

Page 23: Marcel Baron New New Media Barcelona 27 Nov 2008

Copyright information

© Copyright IBM Corporation 2008

IBM CorporationNew Orchard Road Armonk, NY 10504 U.S.A.

Produced in the United States of America06-08All Rights Reserved

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