1

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PROJEC T REPORT

ONMANGO

SOFTDRINK

Guided by

Dr. ASHIK MAHAPATRAProject coordinator

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AcknowledgemeAcknowledgementnt

We avail this opportunity to profound our

hearty thanks to all those who individually as

well as collectively helped us in the

successful completion of this project works.

We would like to express our immense

gratitude and sincere thanks to Mr ASHIK

MAHAPATRA ( H.O.D. Dept. Of MECH ), whose

co-operative guidance has helped us in

successful completion of this Project on

“Mango Soft drink”.

Finally We would like to extend our

sincere thanks to the entire faculty in Dept.

of M.B.A for their valuable and scholarly

guidance, constant supervision and timely

advice and non-teaching staff of M.B.A Dept.

and our friends without whom our endeavor

wouldn’t have been successful.

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ASHIK MAHAPATRA

CERTIFICATECERTIFICATE This is to certify that Ashik Mahapatra are

bona fide students of final year, 8th semester,

Department of MECH, TAT.

This project report on “MANGO SOFT

DRINK” is presented successfully in partial

fulfillment of the requirement for the award of the

“Bachelor Degree Of Technology”, in

Mechanical Engineering from B.P.U.T., Orissa

under our guidance and supervision during the

session 2012-2015.

Mechanical Engineering

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TABLE OF CONTENTS

1. Chapter 1 Market Analysis of Coca-Cola & Pepsi

Coke Vs Pepsi …………………………17 Price ………………………………… 23 Place ………………………………… 25 Promotion …………………………… 27

2. Chapter 2 Proposed Project Details

Area of Operation ……………………… 32 Location …………………………………32 Target Segment ………………………... 33 Manufacturing Process …………………36 Machinery Required ……………………41 Packaging ………………………………41 Price …………………………………… 42 Promotion ………………………………42 Distribution Channel …………………...46 Feasibility Analysis …………………….46 Competitive Advantage ………………... 49 Conclusion …………………………… 50

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CHAPTER 1 Market Analysis

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MARKET ANALYSIS OF COCA-COLA & PEPSI

Coke The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola. As a publicity marketing strategy started by Robert W. Woodruff, the company presents the formula as one of the most closely held trade secrets ever and only a few employees know or have access to. This Coca-Cola formula appears to be the original formula to Coca-Cola. It is from the book “For God, Country and Coca-Cola”.

INGREDIENTS:1 OZ.Citrate Caffeine 3 OZ. Citric Acid 1 OZ.Ext.Vanilla 1 Qt. Lime Juice 2 ½ OZ.Flavoring 30 Ibs.Sugar4 OZ.F.E,Coco 2 ½ gal.Water Caramel Sufficient

FLAVORING : 80 Oil Orange 40 Oil Cinnamon120 Oil Lemon 20 Oil Coriander40 Oil Nutmeg 40 Oil Neroli1 Qt.Alcohol

DIRECTIONs :Mix Caffeine Acid and Lime juice 1 Qt.Boiling Water add Vanilla and flavoring when cool.Let stand for 24 hrs

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The company Coca-cola is a multinational and it is not limited to one product. Through the years they have invented and introduced many products than their basic cola drinks. The list of Coca-cola brands are as follows:

1 . Apple t i ser2 . Aquar ius 3 . BPM Energy4. Barq ' s5 . Beat soda6. Bever ly7. Cannings8. Cheers 9 . Cie l10. Coca-Cola Black Cherry Vani l la11. Coca-Cola Blak12. Coca-Cola C213. Coca-Cola Cherry14. Coca-Cola Ci t ra15. Coca-Cola M516. Coca-Cola Zero17. Coca-Cola18. Coca-Cola wi th Lemon19. Coca-Cola wi th Lime20. Dasani21. Delaware Punch22. Die t Coke23. Fanta24. Fanta Ci t rus25. Fioravant i26 . Fresca27. Fr isco28. Frui topia29. Frutonic30. Ful l Throt t le31. Georgia

36. Lemon & Paeroa37. Lif t 38 . Li f t p lus39. Li l t40 . Manzana Li f t41 . Mare Rosso42. Mel lo Yel lo43. Mezzo Mix44. Minute Maid45. Nestea46. New Coke47. Nordic Mis t48. OK Soda49. Pibb Xtra50. Powerade51. Qoo52. Raspberry Coke53. Relent less54. Sars i55. Senzao56. Simply Orange57. Smart58. Sparkle59. Spr i te60. Spr i te Ice61. Spr i te Remix62. Spr i te Zero63. Surge64. Swerve65. Tab66. Tab Clear67. Tab Energy68. Tab X-Tra69. Tiky

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32. Hi-C33. Hi t 34 . Kia-Ora35. Kinley

70. Vaul t

Pepsi The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid and natural flavors. The caffeine free Pepsi-Cola contains the same ingredients but no caffeine.Some of the different and varied brands of Pepsi are as follows:

1 . Al l Spor t2 . Aquaf ina3. Caffe ine-Free Pepsi4 . Crys ta l Peps i5 . Die t Peps i6 . Gatorade7. Izze8. Jazz 9 . Jos ta10. Kas11. Manzani ta Sol12. Mir inda13. Mounta in Dew14. Mounta in Dew AMP15. Mounta in Dew

LiveWire16. Mounta in Dew MDX17. Mug Roo t Bee r

18. Pepsi19. Pepsi Blue20. Pepsi Cappuccino21. Pepsi Max22. Pepsi ONE23. Pepsi Samba24. Pepsi Tar ik25. Pepsi Twis t26. Propel Fi tness

Water27. Sier ra Mis t28. Sl ice 29. SoBe30. Storm 31. Teem32. Tropicana

Products33. Tropicana Twis ter

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Coke v/s PepsiAs seen above both the companies Coke and Pepsi have a number of products. Many of these products are innovations but there are also many products which are brought out just as a competitive product for the other companies. Some of these products that are brought in the market by both the companies to compete against each other are as follows:

Coke Pepsi

The main dark cola drink of the company which started the rivalry between these companies.

Pepsi version of dark cola which is the major primary competitor to Coke.

Ful l Throt t le i s an energy dr ink brand produced by The Coca-Cola Company. I t debuted in la te 2004 in Nor th America .

AMP is an energy dr ink produced and dis t r ibuted by PepsiCo under the Mounta in Dew sof t dr ink brand.

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Vaul t i s a carbonated beverage tha t was re leased by The Coca-Cola Company in June 2005.

Mounta in Dew MDX is an energy dr ink manufactured and dis t r ibuted by PepsiCo under the Mounta in Dew brand. I t was in t roduced in 2005.

Powerade i s a spor ts dr ink by The Coca-Cola Company and current ly number two in the spor ts dr ink market wor ldwide .

Gatorade i s a non-carbonated spor ts dr ink marketed by Quaker Oats Company, a d iv is ion of Peps iCo. Or ig ina l ly made for a th le tes , i t i s now of ten consumed as a snack beverage .

Spri te i s a c lear , lemon- l ime f lavored, non-caffe ina ted sof t dr ink , produced by the Coca-Cola Company. I t was in t roduced to the Uni ted Sta tes in 1961.

7 Up is a brand of a lemon-lime flavored soft drink.

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Minute Maid i s a product l ine of beverages , usual ly associa ted wi th orange ju ice , but now extends to sof t dr inks of many kinds . The Minute Maid company is now owned by Coca-Cola , and i s the wor ld ' s la rges t marketer of f ru i t ju ices and dr inks . I t i s headquar tered in Houston, Texas .

Tropicana Products i s an American company based in Bradenton, Flor ida , USA, which i s one of the wor ld ' s la rges t producers and marketers of orange ju ice . I t has been owned by PepsiCo, Inc . s ince 1998.

Nestea i s a brand of iced tea manufac tured and dis t r ibuted by the Nest le company 's beverage depar tment in the Uni ted Sta tes , and by Coca-Cola in severa l European countr ies , Braz i l and Venezuela .

Lipton Orig ina l Iced Tea i s a ready- to-dr ink iced tea brand sold by Lipton through a wor ldwide par tnership wi th Pepsi .

Barq ' s i s a brand of root beer notable for be ing the only

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major Nor th American root beer to conta in caffe ine . I t has been bot t led s ince the s tar t of the 20th century and i s current ly sold by the Coca-Cola Company.

Mug Root Beer is a brand name of root beer made by the Pepsi company.

Diet Coke or Die t Coca-Cola i s a sugar- f ree sof t dr ink produced and dis t r ibuted by The Coca-Cola Company. I t was in t roduced in the Uni ted Sta tes in Ju ly 1982.

Diet Peps i i s a low-calor ie carbonated cola . I t was in t roduced in 1964 as a var iant of Peps i -Cola wi th no sugar .

Kinley i s a brand of s t i l l or carbonated water owned by The Coca-Cola Company .

Aquafina is a non-carbonated bottled water produced by PepsiCo.

Aquar ius i s a minera l spor ts dr ink manufactured by The Coca-Cola Company. I t was f i rs t in t roduced in 1983.

All Spor t was a spor ts dr ink . I t i s produced by PepsiCo.

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Fanta i s a sof t dr ink brand owned by The Coca-Cola Company. I t i s produced and dis t r ibuted by The Coca-Cola Company 's bot t le rs .

Mirinda i s a brand of sof t dr ink . Mir inda i s owned by PepsiCo.

Spri te Ice was the f i rs t f lavor extens ion for The Coca-Cola Company 's Spr i te brand sof t dr ink .

Pepsi Blue is a soft drink made by PepsiCo and launched in mid-2002.

Coca-Cola Blak i s a coffee-f lavoured sof t dr ink

in t roduced by Coca-Cola in 2006.

Pepsi Cappuccino i s a cappuccino-f lavored carbonated sof t dr ink produced by Pepsico .

Maaza i s a Coca-Cola f ru i t S l ice i s a l ine of f ru i t -

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dr ink brand marketed in India and Bangladesh.

f lavored sof t dr inks manufactured by PepsiCo and in t roduced in 1984.

Limca i s a lemon and l ime f lavoured carbonated sof t

dr ink made in India by Coca-cola .

Teem was a lemon- l ime-f lavored sof t dr ink produced

by The Pepsi -Cola Company.

PriceIn economics and business, the price is the assigned numerical monetary value of a good, service or asset. Price is also central to marketing where it is one of the four variables in the marketing mix that business people use to develop a marketing plan. Pricing is a big part of the marketing mix. Choosing the right price and the right pricing strategy is crucial to the marketing process. The price of the product is not something that is fixed. On the other hand the price of the product depends on many other factors. Some times the price of the product has got nothing to do with the actual product itself. The price may act as a way to attract target customers. The price of the product is decided keeping many things in mind. These things include factors like cost incurred on the product, target market, competitors, consumer buying capacity etc.

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Coke - Price

Coke was a company ruling the markets before Pepsi entered. Earlier the price of coke was cost based i.e. it was decided on the cost which was spent on making the product plus the profit and other expenses.

But after the emergence of other companies especially the likes of Pepsi, Coca-cola started with a pricing strategy based on the basis of competition. Nowadays more expenses are spent on advertising my soft-drink companies rather than on manufacturing.

Coke has brought in a revolution especially in Indian markets with the Rs. 5 pricing strategy which was very famous. It was the first company to introduce the small bottle of Coke for just Re.5. This campaign was very successful especially with the price conscious Indian consumers.

Even today most prices of Coke are decided on the basis of the competition in the market.

Pepsi – Price

Pepsi again decides it price on the basis of competition. The best think about the company Pepsi is that it is very flexible and it can come down with the price very quickly. The company is renowned to bring the price down even up to half if needed.

But this risk taking attitude has also earned Pepsi losses. Though lowering the price would attract the customers but it would not help them cover up the cost incurred in production hence causing them losses.This was the situation earlier but now Pepsi is a full-fledged and growing company. It has covered all its losses and is now growing at a rapid rate.

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Place

Place is a term that has a variety of meanings in a dictionary sense, but which is principally used in a geographic sense as a noun to denote location, though in a sense of a location identified with that which is located there.

In marketing, place refers to one of the 4 P's, defined as "the market place". It can mean a geographic location, an industry, a group of people (a segment) to whom a company wants to sell its products or services, such as young professional women (e.g. for selling cosmetics) or middle-aged family men (e.g. for selling family cars).

Coke - Place

Coke is a multinational company and it has its market around the entire world. This can be said just by the first page on its site which asks people to select the place of their choice. The website looks something like this:

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Pepsi – Place

Pepsi again has spread worldwide. Pepsi when entering a new market does not go in alone but it looks for partners and mergers. Till now Pepsi has collaborated with companies like Quaker Oats, Frito-lays, Lipton, Starbucks, etc.

Pepsi like Coke has spread all over the world. It is because of this worldwide spread that now it is coming up with Advertisements which can be broadcasted in the different nations in the world. The recent example with would be the Pepsi advertisements having David Beckham as it brand ambassador.

Promotion

Promotion is one of the four aspects of marketing. Promotion comprises four subcategories:Advertising Personal selling Sales promotion Publicity and public relations

The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.

Both the companies Pepsi and coke are famous for their promotions. The rivalry was first started when Pepsi started with its blind taste tests known as the Pepsi Challenge. The challenge is designed to be a direct response to critics who allege that Coca-Cola and Pepsi-Cola are identical drinks, with no meaningful differences. The challenge takes the form of a taste test. At malls, shopping centers and other public locations, a Pepsi representative sets up a table with two blank cups, one containing Pepsi and one with Coke. Shoppers are encouraged to taste both colas, and then select which drink they prefer. Then the representative reveals the two bottles so the taster can see whether they preferred Coke or Pepsi. If Pepsi is revealed, the shopper is given a small prize. The implication is

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that Pepsi tastes better than Coke, and thus consumers should purchase Pepsi.

In blind taste tests, more consumers prefer the taste of Pepsi to that of Coca-Cola. Because Coke was the historical leader, more people expected that they'd prefer and select Coke. Their surprise at picking Pepsi in the blind taste test (products were served in unmarked cups) helped change their minds about which product they prefer. Capturing this on film, Pepsi turned this into a memorable TV campaign that lasted many years.

Also ad-campaigns are put up on the television by both the players. The following statistic just tells of much of share of ads on TV are captured by these players.

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In fac t in the next graph you can see how many programs are sponsored by cola companies and the leader among them is Peps i . Mainly Pepsi i s the company sponsor ing most c r icket te lecas ts happening in India and spends most of i t s revenue in tha t f ie ld .

Nowadays both Coke and Pepsi a re going in for Brand Ambassadors to promote the i r product . These brand ambassadors are famous people who usual ly people idol ize and people can re la te to them. The fo l lowing pic tures do not need any explanat ion as people are fami l ia r wi th the ce lebr i t ies and can thus quickly ident i fy wi th the product .

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A l is t of Celebr i t ies tha t a re brand ambassadors for the cola companies are as fo l lows. These ce lebr i t ies a re not only asked to work in the adver t i sements but they a lso have to use the product promoted by them and they should not use the companies r iva ls products .

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CHAPTER 2 Proposed

Project Details

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PROPOSED PROJECT TITLE:To establish a soft-drink manufacturing company.(The manufacturing unit will produce a mango soft drink)

NAME OF THE PROPOSED COMPANY: “MANJUGO DRINKS MANUFACTURING COMPANY PVT. LTD”

PROPOSED AREA OF OPERATION:Initially the company will operate in and around the cities like Bhubaneswar, Cuttack, Puri and Jagatsinghpur. Later on it will expand to other areas in Orissa.

LOCATION:The proposed location for the manufacturing unit is Mancheswar Industrial Estate, Bhubaneswar. The followings are its advantages:

1. Availability of land on lease2. Transportation facilities are already there. The NH-5 is nearby and

it would be easy for procurement of goods and distribution of finished products.

3. Since it is near the city, labour is available.

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4. It would be easy for setting up the plant and bringing in the machineries. If we locate in any other place (like a village region) it would be difficult.

5. Electricity supply is easily available6. Since it is an industrial area, all facilities are there.

TARGET SEGMENT:The product (mango soft-drink) is meant for all age segments (all age groups and income class) but the main focus will be on the segment aged 5-25 years. This includes two age groups: children and teen-aged people.Mango flavored drink is liked by all age groups and in the scorching summer heat of Orissa such drinks are in great demand. In such a scenario, our product which contains natural fruit extracts will be favored by all.The main focus, as has been mentioned, will be on children and teen-aged people, i.e., school and college going people. Because market survey reveals that 75% of the soft-drink consumers are in this age group. So it will be very profitable to target this segment.

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There are many competitors in the category of soft-drink, but still there is lot of potential in this market.

PRODUCT:Name: MANJUGO

Type: mango soft-drink

Contents:1. Mango extract

2. Sugar syrup

3. Citric acid

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4. Sodium Citrate

5. Permitted Food Preservatives

6. Synthetic food color

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7. Carbonated water

Manufacturing process:The manufacturing process can be summed up as follows:

Clarifying the water

The quality of water is

crucial to the success of a

soft drink. Impurities,

such as suspended

particles, organic matter,

and bacteria, may degrade

taste and color. They are

generally removed

through the traditional

process of a series of

coagulation, filtration,

and chlorination.

Coagulation involves

mixing a gelatinous

precipitate, or floc (ferric

sulphate or aluminum

sulphate), into the water.

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The floc absorbs

suspended particles,

making them larger and

more easily trapped by

filters. During the

clarification process,

alkalinity must be

adjusted with an addition

of lime to reach the

desired pH level.

Filtering, sterilizing, and dechlorinating the water

The clarified water is

poured through a sand

filter to remove fine

particles of floc. The

water passes through a

layer of sand and courser

beds of gravel to capture

the particles.

Sterilization is necessary

to destroy bacteria and

organic compounds that

might spoil the water's

taste or color. The water

is pumped into a storage

tank and is dosed with a

small amount of free

chlorine.

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The chlorinated water

remains in the storage

tank for about two hours

until the reaction is

complete.

Next, an activated carbon

filter dechlorinates the

water and removes

residual organic matter,

much like the sand filter.

A vacuum pump de-

aerates the water before it

passes into a dosing

station.

Mixing the ingredients

The dissolved sugar and

flavor concentrates are

pumped into the dosing

station in a predetermined

sequence according to

their compatibility. The

ingredients are conveyed

into batch tanks where

they are carefully mixed;

too much agitation can

cause unwanted aeration.

The syrup may be

sterilized while in the

tanks, using ultraviolet

radiation or flash

pasteurization, which

involves quickly heating

and cooling the mixture.

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Fruit based syrups

generally must be

pasteurized.

The water and syrup are

carefully combined by

sophisticated machines,

called proportioners,

which regulate the flow

rates and ratios of the

liquids. The vessels are

pressurized with carbon

dioxide to prevent

aeration of the mixture.

Carbonating the beverage

Carbonation is generally

added to the finished

product, though it may be

mixed into the water at an

earlier stage. The

temperature of the liquid

must be carefully

controlled since carbon

dioxide solubility

increases as the liquid

temperature decreases.

Many carbonators are

equipped with their own

cooling systems. The

amount of carbon dioxide

pressure used depends on

the type of soft drink. For

instance, fruit drinks

require far less

carbonation than mixer

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drinks, such as tonics,

which are meant to be

diluted with other liquids.

The beverage is slightly

over-pressured with

carbon dioxide to

facilitate the movement

into storage tanks and

ultimately to the filler

machine.

Filling and packaging

The finished product is

transferred into hard

plastic-paper packs that

are portable. There is

fully automated packing

machine.

Because soft drinks are

generally cooled during

the manufacturing

process, they must be

brought to room

temperature before

labeling to prevent

condensation from

ruining the labels. This is

usually achieved by

spraying the containers

with warm water and

drying them. Labels are

then affixed to bottles to

provide information about

the brand, ingredients,

shelf life, and safe use of

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the product. Most labels

are made of paper though

some are made of a

plastic film.

Finally, containers are

packed into cartons or

trays which are then

shipped in larger pallets

or crates to distributors.

MACHINERY REQUIRED:1. Water treatment equipment2. Crushing juice extractor3. Sugar melting boiler4. Syrup Filter5. Homogenizer6. Pump7. Soda machine8. Sterilizer9. Temperature Insulating storage Tank

10. Automatic Packaging machine11. Feeling machine12. Cooling Machine

PROPOSED PACKAGING:

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Initially the soft-drink will be available only in 200 ml paper pack along with a straw. The packs will be rectangular in shape. The paper packs are portable, i.e., easy to carry. Moreover they are bio degradable and hence environment friendly.

PROPOSED PRICE:

The competitors are charging a price of around Rs. 10/- per 100 ml. The price of our product initially will be Rs.11/- per 200 ml.

Manufacturing cost (fixed cost & variable cost = Rs.5/-Advertising Expenses = Re.1/-

Dealers commission = Re.1/-Profit margin = Rs.4/-

Total cost = Rs.11/-

Advantages of such price:It is affordable. The target segment does not have an income of its own, in such case, our product’s price is an attraction. While other competing products are available at rs.10/- for 100 ml, our product is double the quantity at just rs.1/- more.This price will help us in penetrating the market.

PROMOTION

The promotion of the product will be done in the following stages:

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1. Pamphlets

Along with the launch of the product, paper pamphlets will be distributed near schools and colleges and at major traffic points.

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2.NewspapersThe next stage would be promotional advertisements in popular local newspapers like “Dharitri”, “Samaj”, “Sambad”, “Prajatantra”, “The New Indian Express”.

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3.Hoardings/Billboards and behind Auto rickshaws and Trucks

4.

Advertisements in local TV channels like OTV etc.

The promotion has to be given great importance because the market for mango soft-drinks is highly competitive with around 15 other players. The main positive point in our

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product is its pure mango extracts and affordable pricing. Unless these points are portrayed to the future customers and registered in their minds, they will not identify it. The product has to be positioned effectively in their minds.

PLACE (DISTRIBUTION CHANNEL):

Products will be sold through shops (Beetle shops, ration shops, ice cream and juice centre), malls (Food bazaar, super markets, etc), canteens (college and school canteens mainly and also office canteens). The company will not have its own outlet. Distribution will be done through agencies.

FEASIBILITY ANALYSIS

FINANCILAL FEASIBILITY:

Cost of land (on 3 years lease) = Rs. 6,00,000.00Cost of building = Rs. 1,80,000.00

Cost of machinery:

MACHINERY PRICEWater treatment equipment Rs. 85,000.00

Crushing juice extractor Rs. 45,000.00Sugar melting boiler

(second hand)Rs. 30,000.00

Syrup filter Rs. 12,000.00Homogenizer Rs. 21,000.00

Pump Rs. 6,000.00Soda machine Rs. 60,000.00

Sterilizer Rs. 15,000.00Temperature insulating storage

tankRs. 18,000.00

Automatic packaging machine Rs. 50,000.00Feeling machine Rs. 12,000.00

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(second hand)Cooling machine Rs. 28,000.00

TOTAL

Including other misc. things:

Rs. 3,82,000.00

Rs. 4,00,000.00

TOTAL = Rs. 11,80,000.00SOURCES OF FINANCE:

Own fund = Rs. 5,00,000.00Loan from bank = Rs. 17,00,000.00

Total= Rs. 22,00,000.00

Capacity of the manufacturing unit = 10,00,000 packages per year.

Initially the plant will not function to its full capacity. It will start production at 5,00,000 packages per year.We had seen earlier that the profit margin is Rs. 4/- per packet.

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SO,

YEAR CAPACITY PROFIT1 5,00,000 20,00,0002 6,00,000 24,00,0003 6,00,000 24,00,0004 7,00,000 28,00,0005 7,50,000 30,00,000

Around 50 people will be employed in the manufacturing units. The company has to make provisions for their remuneration (salary, wages, etc.). The company has to keep a working capital of Rs.10,00,000/- in hand for purchase of Raw materials and other expenditure.If on an average say, the company keeps a salary provision and misc provision of Rs.5,00,000/- then in the first year the net profit will be around Rs. 5,00,000.00 (200000-100000-500000)In the second year the net profit would be around Rs. 9,00,000/-In the third year also the net profit is around Rs. 9,00,000.00So, by the end of 3rd year the company can repay the loan amount of Rs.17,00,000 along with any interest and also pay for renewal of the land lease. Thus the project is economically viable.

LEGAL FEASIBILITY:The company will be registered as per the Indian Companies Act, 1956. It will follow the guidelines under the act.Remuneration to the workers will be as per the guidelines of the government.The existence of the company and all its operations will be within the legal framework of the country.

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MARKET FEASIBILITY:The market for soft-drinks is highly competitive but market research indicates that there is opportunity. It is a oligopoly. So each player can get a share of the market.SOCIO-CULTURAL/ ENVIRONMENTAL FEASIBILITY:Health standards will be maintained.There will be quality checks.The waste material are all bio degradable, still, no waste material is directly discharged into the environment.TECHNICAL FEASIBILITY:The infrastructure is well supportive for the machineries.Those machines which are not fully automatic need trained operators. Operators will therefore be given training. But almost all are automatic machines.The machines are not all imported and any breakdown or defect can be immediately corrected so that the process does not come to stand still.

COMPETITIVE ADVANTAGES:1. Low price2. High quality3. Attractive packaging4. Less calories5. Real taste of Banganpalli & Alphonos(the king of mango)

6. Available in two flavors7. Special offer for dealers cum distributors8. Seasonal offers for our customers9. Provides a perfect nutritional balance10.Discount on heavy purchases11.Individually wrapped to guarantee freshness and taste.

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CONCLUSION:This organization will formalize the customers services offered.

This course of action will be initially purchased as a way to

efficiently utilize the market and establish reputation within the

community just as customer satisfaction is a intricate part of

our success, so is employee satisfaction. We foster the ideas of

importance of customer needs along with the healthy and

understanding relationship and a professional commitment to

satisfaction. Ensuring customer’s best interest is always of the

utmost importance. We wish to establish a successful

partnership with our clients, our staff members and our title

companies, that respect the interest and glory of each party.

In conclusion as shown in the highlights chart to follow this

plan projects rapid growth, as additional agents join and high

net profits over the next few years. Implementing this plan, in

conjunction with a comprehensive and detailed marketing plan,

will ensure that our project on soft drinks becomes a profitable

venture for the owners as well as for the contracting agents.