Managing Your Employer Brand Through Social Media (ATC Presentation)

  • Published on
    05-Dec-2014

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The slides from my presentation at the Australasian Talent Conference in Melbourne on December 2.

Transcript

  • 1. YOUR BRANDISN TISNT REALLY YOURS. YOURS
  • 2. YOU CAN T BE CANT
  • 3. CONTENT ISNT SOCIAL.CONVERSATION IS IS.
  • 4. CONTEXT MEANSCONTRAST
  • 5. TWO EARS EARS. ONE MOUTH. MOUTH(FOR A REASON)
  • 6. IF IT S ITSMEANINGLESS, THEN ITSMEANING LESS
  • 7. 10 QUICK PRINCIPLES
  • 8. STAY C L A S SY C.L.A.S.SY
  • 9. ConciseLogicalAuthenticSimpleSi lSolution
  • 10. HAVE A PLAN. PLAN
  • 11. NEVER LETTHEM SEE YOU BLEED
  • 12. IS THE NEW .
  • 13. SIMPLICITY IS CUT-THROUGH. CUT-THROUGH
  • 14. DEFINE, DEFINE THEN REFINE. REFINE(NOT DEFINE, THEN REDEFINE. )
  • 15. BE ,NOT .
  • 16. ONE VOICE, VOICEONE VISION.
  • 17. YOU WONT WON T EVER PLEASEEVERYONE.EVERYONE
  • 18. (LOG( OFF, WALK AWAY) )
  • 19. QUESTIONS?