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From a presentation to business owners through the Wyoming Small Business Development Centers. About social media marketing, social media engagement, and communicating effectively in social networks. Also, a framework for saving time and being more efficient using social media.
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Managing Your Social Media
in 30 Minutes a Day
Aliza Sherman @alizasherman
Ultra-connected
@alizasherman
Marketing Tools
@alizasherman
Foursquare!
Instagram!
Flickr!
Website/Blog!
Twitter!
YouTube!
Facebook!
Pinterest!
Tumblr!
Google+!
LinkedIn!
Vine!
Marketing Outlets
@alizasherman
Attention Span
@alizasherman
Is This You?
@alizasherman
? @alizasherman
What should you do?
It’s not about technology. It’s about people.
- @alizasherman
3 principles
Craft effective content
1
@alizasherman
Human
@alizasherman
Visual
@alizasherman
Action Oriented
Post Thoughtfully
2
@alizasherman
Frequency Depends on your platform,
your community, & your goals.
1x daily 5-7x daily 1x daily 20-30x daily
Don’t be formulaic. Don’t
overschedule.
- @alizasherman
@alizasherman
Editorial Calendar
Company events Current events
Promotions Themes Holidays
@alizasherman
The Tools Monitor your community.
Manage conversations. Track interactions.
@alizasherman
Beware of the scheduling #fail
Engage your
community
3
Attraction Reaction
Interaction Actions
@alizasherman
Be Magnetic
@alizasherman
Don’t broadcast
@alizasherman
Be Conversational
@alizasherman
Be “shareworthy”
30 minutes
@alizasherman
5 minutes:
Read
@alizasherman
5 minutes:
Respond
@alizasherman
5 minutes:
Reshare
@alizasherman
Repeat
Be in the moment. Be real.
- @alizasherman
Success!
