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SOCIAL MEDIA
TRENDS 2014
INTRO / CRISTIAN MANAFU
Event Planner / Consultant / Social Media Trainer
Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola HBC, Raiffeisen, Arctic, Dent Estet, Zorile Store
SOCIAL MEDIA IN ROMANIA
SOCIAL MEDIA / STATISTICS
TOP SOCIAL BRANDS / BIG 4,5
WHAT DOES “SOCIAL MEDIA” MEAN TODAY?
• Data Processing• Social Media Engineering• Creativity
“IN-HOUSE” ACTIVATION
IN-HOUSE ACTIVATION / HOLLISTER
IN-HOUSE ACTIVATION / LIPTON
BEARDVERTISING
BEARDVERTISING/ HEINEKEN
BEARDVERTISING/ CORNETT IMS
BRAND REPORTERS
BRAND REPORTERS / RAIFFEISEN
BRAND REPORTERS / MERCEDES
EXCLUSIVE ACCESS
EXCLUSIVE ACCESS / LG
EXCLUSIVE ACCESS / TWIZY
REAL TIME MARKETING
REAL-TIME / MANAFU – LIDL – AMWAY -MURFATLAR
REAL-TIME / MOISESCU - GILLETTE
REAL-TIME / MURESAN - LIDL
NEWSJACKING
NEWSJACKING / SUAREZ
NEWSJACKING / STELLA ARTOIS
HIGH IMPACT IMAGES
HIGH IMPACT IMAGES / ABSOLUTELY FABULOUS - ALTEX
HIGH IMPACT IMAGES / ANA MORODAN –HAAGEN DAZS
OFFLINE EVENTS
OFFLINE EVENTS / PERONI
OFFLINE EVENTS / PROMENADA
PAY WITH SOCIAL
PAY WITH SOCIAL / WESTIN
PAY WITH SOCIAL / THE PICTURE HOUSE
TWITTER CAMPAIGN
“RESPONSIVE” ADVERTISING
INSTAGRAM VIDEO CONTENT
VINE CONTENT
NO TABOOS ADVERTISING
SELFIE CAMPAIGNS
SELF ESTEEM ADS
INSTAGRAM CONTESTS
NATIVE ADVERTISING
PLACEBO EFFECT ADV
Multumesc!