Mall Architecture

Presented By:Anurag Dua A0101906052Bharat Bhatia A0101906070Kanika Chandhoke A0101906131Sonali Nirwal A0101906307Sugandha Mukerjei A0101906311Suchi Sidhar A0101906298

Mall Architecture:

Mall architecture is the art of designing a mall and its related structures.Architectural design is primarily driven by the creative manipulation of mass, space, volume, texture, light, shadow, materials, program, and pragmatic elements such as cost, construction and technology, in order to achieve an end which is aesthetic, functional and often artistic.

Purpose of Mall Architecture

Optimum utilization of available space.Good store environment (Ambience & overall looks).Get customer into the mall (Footfall).Good ticket size.To improve Mall Image (Mall image is the overall perception the consumer has of the store’s environment.

Elements of Mall Architecture

Elements

Store Planning

A schema that shows where the customer service department are located and how customer circulate through the store and how much space is dedicated to each department.Purpose:

a) Better allocation of space.b) Proper circulation of crowd.c) Shrinkage prevention

Types of Mall Architecture

1. Free Flow Layout

Example of Free Flow Design:

2. Grid Layout

Circulation Loop Layout:Most Common Type.Example: CSM, Idiom Mall

Loop-in-loop layout:Example: Shipra Mall

3. Green Architecture

Use of transparent or semi-opaque glass or fibre glass in roofing so as to provide natural light and save the lighting cost at day time.

Upcoming Trends: Kiosks

Convenient

Requires less space.

Easy to operate.

Factors affecting Mall Architecture

Façade: Mallfront designing.

Atrium/Arcade: Interior designing.

Lighting design.

Sound related aspects.

Odour related aspects.

Thank You………