Malaysia Water Purifiers Market to Reach USD653.10 Million By 2026

MALAYSIA WATER PURIFIERS MARKET

COMPETITION, FORECAST AND OPPORTUNITIES

2016 – 2026

PUBLISHED: APRIL 2021

M A R K E T I N T E L L I G E N C E . C O N S U L T I N G www.techsciresearch.com

© TechSci Research 2

S. No. Contents

1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on Malaysia Water Purifiers Market

4. Analyst View

5. Voice of Customer

6. Malaysia Water Purifiers Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. Market Share & Forecast

6.2.1. By Mode (POU and POE)

6.2.2. By Type (Counter Top, Under Sink, Faucet Mount & Others)

6.2.3. By Technology (RO, UF, UV, Media and NF)

6.2.4. By Competition

6.2.5. By Region

6.3. Product Market Map

6.3.1. By Mode

6.3.2. By Type

6.3.3. By Technology

7. Malaysia Counter Top Water Purifiers Market Outlook


2

Table of Contents


S. No. Contents

7.1.1. By Value

7.1.2. By Volume



7.2.1.1 By Value

7.2.1.2 By Volume

8. Malaysia Under Sink Water Purifiers Market Outlook


8.1.1. By Value

8.1.2. By Volume



8.2.1.1 By Value

8.2.1.2 By Volume

9. Malaysia Faucet Mount Water Purifiers Market Outlook


9.1.1. By Value

9.1.2. By Volume



9.2.1.1 By Value

9.2.1.2 By Volume

10. Market Dynamics

10.1. Drivers

10.2. Challenges

3

Table of Contents


S. No. Contents

11. Market Trends and Developments

12. Pricing Analysis

13. Policy and Regulatory Landscape

14. Malaysia Economic Profile

15. Competitive Landscape

15.1. Product Benchmarking

15.2. Company Profiles

15.2.1. Coway (Malaysia) Sdn. Bhd.

15.2.2. CUCKOO International (MAL) Sdn Bhd

15.2.3. Aqua Kent RO Malaysia

15.2.4. NEP Holdings (Malaysia) Berhad

15.2.5. 3M Malaysia Sdn. Bhd.

15.2.6. AMWAY (Malaysia) Sdn. Bhd.

15.2.7. Panasonic Malaysia Sdn. Bhd.

15.2.8. PureGen Technology Sdn Bhd

15.2.9. Nikom Global Marketing (M) Sdn. Bhd.

15.2.10. Bio Pure (Elken Global Sdn Bhd.)

16. Strategic Recommendations

17. About Us & Disclaimer

4

Table of Contents


Product Overview


Water Purifier Classification, By Technology

Source: TechSci Research

A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained

from water bodies such as rivers, lakes, etc., to produce pure drinking water, which is fit for human consumption or for

industrial use. Water purifiers are categorized into ‘point of use’ and ‘point of entry’ water purifiers. Point of use (POU)

water purifiers can be directly installed at the tap water supply point, whereas, point of entry (POE) water purifiers are

installed at main water supply.

Types of Water Purifiers

Based on Technology

Membrane Based

Water Purifiers

Ultraviolet Based

Water Purifiers

Gravity Based Water Purifiers

Ultrafiltration (UF)

Reverse Osmosis (RO)

Product Overview


Research Methodology



Information regarding

Malaysia Water

Purifiers market was

gathered through

primary research

surveys with

manufacturers,

retailers and

distributors present in

Malaysia, followed by

exhaustive secondary

research.

Research

All collected

information was then

validated through

multiple sources and

data warehouses in

order to present the

most accurate and

precise information

about Malaysia Water

Purifiers market.

Evaluation&

Validation

Various aspects of the

market were

comprehensively

monitored and

analyzed by the team

of industry experts.

TechSci Research also

identified and analyzed

trends, drivers and

challenges in Malaysia

Water Purifiers market.

Analysis

The analyzed information was then

presented in a chronological order to depict a meaningful and clear picture of

Malaysia Water Purifiers market. It

should be noted that we have collected

information related to the organized market

only and all parameters are related

to that including market shares.

Presentation


Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Malaysia Water Purifiers market.

The team has analyzed the outlook of various segments of this market, while considering the major influencing factors,

such as increasing number of residential units, deteriorated water quality and rising water borne diseases. The study

includes market forecasting, which would enable our clients to take better decisions while planning their strategy to

achieve sustainability in Malaysia Water Purifiers market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information

collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders,

such as water purifiers manufacturers and distributors.

• The team interviewed more than 15 manufacturers/suppliers, 25 distributors and 10 industry experts in Malaysia

Water Purifiers market to obtain the overall market size during 2016-2020, which was validated by the Delphi

technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market

size data for 2016-2020.

• Respondents were asked about the current and future market growth rates, market shares by mode, by technology,

by type, by company and by region. Removing the outlier responses, the geometric mean of growth estimates and

product wise revenue shares generated across various segments were considered, to arrive at the final revenue

shares. Revenue shares generated across various segments were further triangulated from other stakeholders

depending upon the segments of water purifiers.



Methodology Followed for Calculation of Market Shares:

Market shares by mode, by type, by technology, by region and by company were calculated based on the responses

received through primary surveys with industry experts, in which the respondents were asked about the market shares

or revenue generated from various segments. The final shares were calculated by taking the geometric mean of the

responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the

survey results in SPSS/Tableau Software.

Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To

forecast Malaysia Water Purifiers market, TechSci Research used various forecast techniques such as:

o Moving Average

o Time Series Analysis

o Regression Analysis

o Econometric and Judgmental Analysis



TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions.

TechSci Research also used the impact analysis during short, medium and long-term period to estimate the demand and to

reach accurate market numbers.

Partial List of Companies Interviewed

Coway (Malaysia) Sdn. Bhd., CUCKOO International (MAL) Sdn. Bhd., Aqua Kent RO

Malaysia, 3M Malaysia Sdn. Bhd., AMWAY (Malaysia) Sdn. Bhd., Panasonic Malaysia Sdn.

Bhd., PureGen Technology Sdn. Bhd., Nikom Global Marketing (M) Sdn. Bhd., Elken Global

Sdn Bhd., etc.

Secondary Sources

Company Annual Reports, Association Reports, Industry Magazines, News Dailies, Credible

Paid Databases, World Bank, UN Comtrade, International Monetary Fund, Water Research

Commission, The Water Institute of Malaysia, Korea Times.



Industry Brief

According to TechSci Research report, “Malaysia Water Purifiers Market By Mode (POU, POE), By Type (Counter Top, Under Sink, Faucet Mount,

Others), By Technology (RO, UF, UV, Media, Others), By Region, Competition, Forecast & Opportunities, 2016-2026”, the Malaysia Water Purifier

Market was valued at USD353.20 million in 2020 and is expected to grow at a CAGR of 10.64% during the forecast period. Growth in the market can be

attributed to the growing concern towards quality of tap water due to aging of water supply infrastructure across the country. Furthermore, increasing

awareness pertaining to safe drinking water, increasing incidences related to water borne diseases, growing disposable income among the masses are

further expected to drive the market growth in the forecast period. However, usage of bottled water and lack of awareness among the masses in the

rural areas regarding the water hazards are expected to hamper the market growth in the upcoming years.

Rapid urbanization and growing population are boosting water consumption, besides increasing the water pollution levels in the country. This is

creating a huge requirement for water purifiers in Malaysia. Also, growing preference for rental water purifier services in commercial sector because of

affordable prices is positively influencing the water purifiers market. The other reason behind the growth of rental water purifier services is that most

Malaysian water purifier companies do not provide filter management services, so consumers need to replace filters on their own, whereas rental

services providers offer regular filter management services. This has widely supported the growth of water purifiers market across the country over the

last few years and is expected to continue in future also. The Malaysian government is also taking initiatives to educate people about the side effects of

contaminated water. This is further boosting the water purifiers market in the country.

The Malaysia Water Purifier Market is segmented based on mode, type, technology and region. Based on mode, the market is segmented into POU

and POE. The POU segment held 85.59% market share in 2020, primarily due to the widespread adoption of POU water purifiers which are installed at

a single water connection. The POU systems are smaller in size and are comparatively cheaper in comparison to the POE systems. In terms of Type,

the market can be bifurcated into counter top, under sink, faucet mount and others. In 2020, counter top segment dominated the market with a share of

50.05% and is expected to dominate the market in the forecast period due to their widespread adoption. However, faucet mount segment is expected to

grow at a higher rate. Based on technology, the market can be segmented into RO, UF, UV, media and others. The RO segment dominated the market

with a share of 46.37% in 2020 and is also expected to grow in the forecast period because RO water purification provides added layer of protection

compared to UF or UV filtration technology as it can remove the minutest of the chemical contaminants which might bypass the other filtration

technologies when used alone.

Coway (Malaysia) Sdn. Bhd, CUCKOO International (MAL) Sdn. Bhd., Aqua Kent RO Malaysia, NEP Holdings (Malaysia) Berhad, 3M Malaysia Sdn.

Bhd., AMWAY (Malaysia) Sdn. Bhd., Panasonic Malaysia Sdn. Bhd., PureGen Technologies Sdn. Bhd., Nikom Global Marketing (M) Sdn. Bhd., Bio

Pure (Elken Global Sdn. Bhd.), are among the leading players operating in the Malaysia Water Purifiers Market. Companies operating in the market are

using strategies such as product advancement through the addition of new features, mergers, and collaborations to boost their market share.

“The water purifiers market is highly competitive in Malaysia owing to presence of domestic as well as international players. Major market players are

continuously focusing on expanding their presence and growing organically by following strategic models such as mergers & acquisitions. They are

also investing in research and development activities to cater to the customized requirements of consumers. Also, growing preference for rental water

purifier services in commercial sector because of affordable prices is positively influencing the water purifiers market in Malaysia. Due to the COVID-19

pandemic, the country was under a complete lockdown in 2020, which resulted in temporary closing down of water purifier manufacturing units and

affected the retail store sales, which adversely hampered the growth of the water purifiers in the country”, said Mr. Karan Chechi, Research Director

with TechSci Research, a research based global management consulting firm.


Sample Data - Snapshot

Malaysia Water Purifiers Market Size, By Value, 2016-2026F (USD Million)

CAGR 2016-2020

By Value: xx%

CAGR 2021E-2026F

By Value: xx%

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

Malaysia Water Purifiers Market Share, By Mode, By Value, 2016-2026F

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

POU 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%

POE 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00%

Malaysia Faucet Mount Water Purifiers Market Share, By Technology, By Volume, 2016-2026F

2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F

Media 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

UF 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

RO 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%


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Report Name: MALAYSIA WATER PURIFIERS MARKET

COMPETITION, FORECAST AND OPPORTUNITIES

2016 – 2026

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in

number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The

proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’

model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich

evaluation of the opportunities available in the market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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Malaysia Water Purifiers Market to Reach USD653.10 Million By 2026