Making Web Content Agile

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XML Content Platforms: Making Web Content Agile

John Kreisa – Director of Product Marketing

6/18/08


Topics

What do we mean by agility?

Why is agility important?

How do XML content platforms enable agility?

Examples

Summary


What is Agility?

agile • adjective 1 able to move quickly and easily.

2 quick-witted or shrewd.

— DERIVATIVES agilely adverb agility noun.

— ORIGIN Latin agilis, from agere ‘do’

Source: Oxford English Dictionary

You have to respect 20 volumes, and a $995 price (even on Amazon)


What is Content?

Generally textual information

May include images and other rich media

Books, journals, manuals, doctrine, web pages, email, messages, etc.

May come in a wide range of formats

PDF, .doc, .txt, XML, .html etc.

Has some structure/format and hierarchy

Sections, subsections, paragraphs, etc.

May have mixed schemas (data organization)

One customer site has 25+


What is Content Agility?

Load content as-is

Worry about the structure later

Process and transform content

Query and analyze content for a full understanding

Leverage the structure (or lack of) in content

Rapidly prototype new products

Adjust to changing business conditions

Quickly create syndicated services

Enable dynamic publishing

Easily deliver to multiple devices/formats


Topics



How do XML content platforms enable agility?

Examples

Summary


IT Departments Need Agility

Fewer resources yet more demands

Re-use content across the business

Many sources and structures of content

Across divisions/organizations

From acquisitions

Changing business models

Quickly develop new applications

Adapt to the next disruptive technology


Business Needs Agility

Increasingly companies are moving more content to the web

Author fewer times – reuse more often

Flexibility for the future

How will users consume your content?

What will the partner relationships be?

Differentiate for greater competitive advantage

New packaging and distribution models

Create new content offerings to users


Users Want Agility

People are a key part of content

Creating new content

Enhancing content

Interacting with content

Socializing around content

Content the way they want it

Aware of their context

Flexible access


Topics



How do XML content platforms drive agility?

Examples

Summary


MarkLogic Server

Platform for integrating and delivering contentRapidly build and deploy applicationsXQuery application languageSimultaneous delivery to multiple channels

XML repositoryNatively understands XMLStore & retrieve contentManipulate and enrich content

Powerful search & analyticsFull-textStructured (XML)

Built to maximize your investment in XML

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Multi-grained Access to Information

Does this table interest you?

Perhaps this list?

These paragraphs (you’ll make the list)?

Or, take the whole section?


Fully Leverage Your Content

News Article Book Research Report

Journal Article Product Sheet Operations Manual


Multi-grained Re-use

Content can be dynamically accessed, assembled and delivered to the web for a

specific audience or purpose


Designed for Delivering Content

Rich navigation optionsSearch results – by taxonomy or sourceFaceted navigationTag clouds

Facilitates user interactionUser tagging, comments and ratings

Delivers content in context Geographic position (of the content or user)Enriched results (persons, places, things)

Includes help for the usersSuggested options based on terms, thesauri, spell correction

Faster, more efficient for web applicationsNo mis-match – deliver directly to Xhtml, faster, easier.Multi-channel delivery – web, print, services


Topics



How do XML content platforms enable content agility?

Examples

Summary


How We Make Our Customers Agile

Powering . . .

Web content delivery

Search applications

Custom publishing

Digital asset distribution

Content assembly

MarkLogic accelerates the creation of web applications


Agility Through XML

Embracing XMLCorporate initiative to leverage investment in XMLDeliver richer interaction with content to usersCreate business models to reach new markets

Working to deliver articles in contextExplore how enriching traditional search and display of journal articles could change their business and serve members.


Agility Through Centralized Content

Creating a single centralize repository for all XML content

Leveraging the power of XQuery to develop applications

Providing better operating efficiency, security, and opportunity to develop a more powerful services layer


Agility Through Rich Interfaces


Battle Command Knowledge System

US Army “Warrior Knowledge Base”Sophisticated knowledge management and information sharing environmentUp-to-the-minute information for war-fighters and mission planners Army-level central repository of battlefield knowledge

BenefitsReduces cycle time for capturing and sharing mission essential knowledgeFast performance enables soldiers in forward areas to access knowledge


User Agility Through Rich Interfaces


User Agility Through Rich Interfaces (2)


University of Virginia Press

Multiple web based applications including

Dolley Madison Digital Edition

The Papers of George Washington Digital Edition

Herman Melville Typee


University of Virginia Press


The Papers of George Washington


Herman Melville’s Typee


Content Platform - O’Reilly Labs


Agility Through Analytics


Role Aware Application: ImagingCONSULT

Crawl / slice / content, informational, navigational, and next-step value


IP Mgmt

Syndication Server

DAM(metadata +

content)

Web Services

Loader

Admin interface (search, load, etc.)

Other partners

Search,Get Catalog,Get TOC,Look inside book,Etc.

Agile Delivery of Content

Syndication Server

System to store, manage and distribute content


Agile Platform for Delivery


Content Logic Configurator

Mark Logic

magazine books cases

get-article get-author get-toc

XHTML PDF XML

WebServices HTTP Rest

Channel Specific Renderers

Services

Content Repositories

Integration Protocols

J2EE .NET PHP Integration Classes

This slide courtesy of Harvard Business Review


PDF Reprints via .NET

Mark Logic



XHTML PDF XML



Services






WS via PHP thin client

Mark Logic



XHTML PDF XML



Services






XML-basedcontent library(MarkLogic)

XML-basedcontent library(MarkLogic)

Web content management

Web content management

Dynamic personalized

website

Dynamic personalized

website

Dynamic content delivery interface

Dynamic content delivery interface

XML-basedsite map/content

(MarkLogic)

XML-basedsite map/content

(MarkLogic)

Granular authoring

Granular outside feeds

XQueryXQuery

Complimentary to Web CMS

XQueryXQuery

PDFPDF

Can be deployed with tight integration with Web CMSsEasy integration of content from multiple sources

Dynamic delivery to web and pdf


Summary

Content agility drives organizational agilityIT flexibilityBusiness flexibilityUser flexibility

XML content platforms provide the capabilities for greater content agility

Search applicationsCustom publishingDigital asset distributionOnline content deliveryContent assembly

Complimentary to Web CMS applications for website delivery