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Making the Connection:Integrating Online and Offline
Discussion: #smcfw
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“Social media” is peoplehaving conversations ... online.
www.flickr.com/photos/urbanelife/3183422847
A set of communication tools
TheConversationPrism.com
>> It levels the playing field by giving you a voice.
>> It gives you a direct connection to your customers.
>> It gives your customers a direct connection to each other.
Answer these questions...>> What is our goal?
>> Who are we trying to reach?
>> What action(s) do we want them to take?
>> Where is our audience now?
And these...>> Are people talking about us? If yes, what are they saying? If no, why not?
>> What happens if someone says something bad about us?
>> How do we integrate social media with current offline/online communications?
And these...>> Who will manage our social media efforts? Who does the talking?
>> How will we stay current on the latest tools, trends and best practices?
>> How do we define success?
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Have the goal in mind.
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Know your audience(s).
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Create a call to action.
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Embrace customers’ interests.
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Get people talking.
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Don’t hide from criticism.
www.flickr.com/photos/tashland/259178493
One tool of many.
Manage the conversation.
Follow the trends.
Know what success looks like.
Test the water.
Making the connection>> Journal your adventures>> Use your “digital glue”>> Get the digits>> Play tag>> Location, location, location>> “Find us here”>> Let fans tell your story
www.flickr.com/photos/cardopoli/219069323/
Journal your adventures
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Email: The “digital glue”
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Find your audience
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Txt me, k? :P
Tag, you’re it.
Tag, you’re it.
Check in with location services
www.flickr.com/photos/cardopoli/219069323/
“Find us on ...”
Let others do the talking
j.mp/20offpostling
Where does it fit?>> Public relations>> Marketing>> Customer service>> Customer loyalty>> Recruiting>> Internal communications and training
Tracking offline efforts?
How can we complement this with social?
Making it work for you>> Develop policies that fit your team
>> Communicate goals, define roles
>> Provide tools to help staff succeed
>> EDUCATE
>> Understand culture & regulations (FTC)
Itʼs not about you.
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Letʼs talk.
