Making the Cloud Real

Harvesting Cloud Harvesting Cloud BenefitsBenefits

Room 13b

Harvesting Cloud Benefits – Room 13b

Reshaping IT Making the Cloud Real

Craig BatyCraig BatyEGM Marketing & CTOFujitsu Australia

14:00 h

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14:00 h

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Making the Cloud RealCraig BatyExecutive General Manager & Chief Technology OfficerExecutive General Manager & Chief Technology OfficerFujitsu Australia and New Zealand

Copyright 2011 FUJITSU


The Journey UnfoldsWhat We Said We Would Do

CIO Cloud NeedsA S ifi A t li N dA Specific Australian Need

What we Actually DidWhat we Actually Did The Building and Launch of an AustralianLocal CloudSome Challenges Along the WayMaking it real for our customers

The Journey ContinuesIs Cloud Overhyped Now?Is Cloud Overhyped Now?Fujitsu’s Unfolded Cloud Portfolio

5 Copyright 2011 FUJITSU






The Cloud Vision (aka ‘IT Doesn’t Matter!’)

Technology use moves to a utility model, measured according to

resource consumption .Services are defined and consumed on the basis

of outcomes such as availability or performance

Technology resources are modular highly scaled and can beTechnology resources are modular, highly scaled and can be

provisioned rapidly, elastically and dynamically

Energy efficiency as a key goal in the provision of infrastructure

Financial models emphasise operational expenditurep p p

Organisations will consume technology services from a variety of

h i l h l bli t t d d i tphysical channels - some public, some trusted and some private

Cloud services will be traded as commodities / utilities


A Specific Australian NeedAustralians have very high levels of concern about data sovereignty and privacy in the cloud

Benefits Concerns

Top3-Benefits (Top3-Box)

Better medical care 55%Better allocation of natural resources 43%More security (biometric) 41%

Level of Concerns*(2 38 602

Top3-Concerns about data which should be kept private (T 3 B )

highmediumlow

Benefits overweight concerns regarding(1 (Top3-Box)

Future scenario: Society-wide 52%Future scenario: Individual 21%

should be kept private (Top3-Box)

Financial details 82%Personal data 72%Medical records 68%

Responsibilities Feelings about the future**Responsibilities

Personal responsibility**(3

high

49 2823

Feelings about the future**

3129 40excitedneutralnot excitedmediumlow

70

Expectations regarding data protection*(4 Most trusted institution (ranked by Top3-Box)

Financial companies 31%

Solutions for improving security

Strong differences to other countries +/-5% and more

70 73 75 Government 18%IT companies 15%Large online companies 15%Small online companies 3%Third party providers 3%

= Top3-Box*Used colour code: = Center4-Box = Low3-Box

= Top2 Box**Used colour code:

= Center1 Box = Low2 Box

8

22 21

5 5 4

25

Governments Companies IT Companies

= Top2-Box = Center1-Box = Low2-Box1) Society Q1B/D/E vs. Individual Q1A/C 2) Index across all items from Q3, except Q3D3) Index across all items Q64) Index across all items Q8-10







We Began With this definition… in Feb ‘10Fujitsu defines a Cloud Service as the consumption of; Infrastructure, anapplication, an activity or content of which that consumption comprisesthree distinct characteristics:

Pay per use

Elastic and Scalable

Self Service


Which Grew Into This…

A technology or a business process delivered as gy pa service in a way that is elastic and scalable, pay per use and self service.

Elastic andand

Scalable Pay perUse

SelfService


Service

The Cloud Campaign Launches…


Some Challenges Along The WayTechnology issues were minor:

Cloud itself built based on Fujitsu Hardware (Primergy & Eternus), plus Cisco Microsoft Symantec VMWARE and CA TechnologiesCisco, Microsoft, Symantec, VMWARE, and CA Technologies

Two Tier III Data centres house the Cloud – linked for Manual or Automatic Failover (<35Kms apart)

Billing Engine – designed and built for purpose in Australia by FujitsuFujitsu Self-Service Portal – Added Cloud Provisioning and Service

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Assurance - designed and built for purpose in Australia by CA Technologies to our specs


Some Challenges Along The Way Challenges that took longer than expected:

CommercialL l W t Li T tLegalLicensingBack to Back SLA’s

Went Live on TargetSept 26th 2010

Back to Back SLAsVolcanic Ash (Part 1 – Iceland)


Industry Response (Longhaus, IDC)Fujitsu Ranked #2

Solid technical foundation with use of innovative cloud

“Fujitsu demonstrated outstanding results in the following areas, which

management tools; andHighest reported service level commitment of all the vendors assessed ”

galong with their solid experience in traditional ICT service delivery business models, contributed to their number 2 overall ranking status: assessed.

Sam Higgins,Research DirectorLonghaus

g

Strong local revenue and good support for Australian enterprise buyers with partnerships capable of delivering the Fujitsu solution Australia-wide;A top 10 ranking for on-shore delivery with local data centres capable of delivering trusted IaaS, along with extensive international data centre delivery capability;Second highest overall score for criteria relating to the flexibility and breadth in an overall cloud computing business model;


p g ;

Customer Journeys – Australia & New ZealandToySA yotaSL

Sen

cy

Success FrucorGo

vt. A

ge

Success Stories

gies

Westpac

Tec

hnol

og

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CA


Surf Life Saving AustraliaToySA

ChallengeReduce administrative burden Support expansion plans yotaSL

S Support expansion plans Improve cost efficiency

Solution

ncy

SolutionA centralised operational data store (CODS)Member portal

FrucorGo

vt. A

gen

Business BenefitsCost efficienciesReduced administrative overhead

ies “The ne F jits clo d sol tion helps s o ercome the

Single point SLSA system accessImproved data collection and analysis

Westpac

A Te

chno

log “The new Fujitsu cloud solution helps us overcome the severe limitations on the dollars we have to spend on IT.”

Gary Daly, National IT Manager, Surf Life Saving Australia

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CA Australia


Frucor (Subsidiary Of Suntory) ToySA

ChallengeImprove customer service responsivenessLeverage current SAP investment yotaSL

S Leverage current SAP investmentMatch ICT flexibility to demand fluctuations

Solution

Fncy

Migration to SAP cloud

Business Benefits FrucorEn

v. Ag

en Allocation of ICT resources on demandLeveraging in-house SAP expertise Migration to a more reliable high-performance platform

ies “ Fujitsu has the most mature cloud solution in the region.

Net gain on the total energy consumption of the alternative solution

Westpac

A Te

chno

log

j gAnd it has great people on the ground across its data centres and SAP Support.”

Paul Miller, Group IS Manager (AU & NZ), Frucor

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CA

Paul Miller, Group IS Manager (AU & NZ), FrucorBeverages


ToyotaToySA

ChallengeMake dealer data available and reliable Increase data security yotaSL

S Increase data security Leverage existing system investment

Solution

ncy

Fujitsu’s cloud-based managed services

Business Benefits FrucorGo

vt. A

gen

Greater availability, reliability and securityConfidence in ‘TUNE’ operating efficiently and effectively

ies “The ability to change the configuration of IT resources to Westpac

A Te

chno

log

e ab y o c a ge e co gu a o o esou ces omeet our TUNE business needs will provide Toyota with a robust and secure IT strategy for our software application.”

James Scott, Divisional Manager IS Division, Toyota

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CA

, g , yAustralia


WestpacToySA

ChallengeIntegrate disparate platform to consume Microsoft collaboration suite yotaSL

S

Migrate and on-board really quicklyCash availability constraint as mortgage fundinggrows

ncy

SolutionMicrosoft suite hosted out of Fujitsu data centre in Australia Frucor

Govt.

Age

Business BenefitsNo capital expenditureHi hl i

ies “From a data sovereignty point of view financial services

Highly secure serviceFlexible and quick to deploy

Westpac

A Te

chno

log

From a data sovereignty point of view, financial services providers can't allow data to be offshore…….Fujitsu provided both the cheapest and most effective way.” Bob McKinnon - Westpac Group technology

ti

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CA


executive

CA TechnologiesToySA

ChallengeScalable platform to support PPM suiteRapid cost-effective responses that fit the yotaSL

S Rapid, cost-effective responses that fit the changing infrastructure needs of clients

Solution

ncy

SolutionInfrastructure as a Service

Business Benefits FrucorGo

vt. A

ge High level of security and availability Confidence in a strongly managed cloud platform

ies

“We felt it was important to offer our customers … local hosting options through a trusted partner. Fujitsu has

Westpac

A Te

chno

logi filled this role and I’m confident that our local customer

base will benefit directly from this move.”

Vice President and Area Manager, CA Technologies,

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CA Australia & New Zealand.


Australian Electoral Commission ToySA

ChallengeReduce periodic stress on resources

yotaSLS

SolutionSecure Internet Gateway and Web Hosting Service External e-mail

ency

Web hosting of critical AEC applications and information, Virtual tally room

FrucorGo

vt. A

ge Business BenefitsTimely and accurate reporting on the results of the 2010 Federal Election Ability to assist with the 2011 NSW State Election and future elections

ies “I t hi ith F jit th AEC bl t d li

Ability to assist with the 2011 NSW State Election and future elections around Australia.

Westpac

A Te

chno

log “In partnership with Fujitsu , the AEC was able to deliver the Virtual Tally Room for the 2010 Federal Election seamlessly and efficiently.”

Ti C t CIO A t li El t l C i i

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CA Tim Courtney, CIO, Australian Electoral Comission







Hype-o-Meter- What The Australian Market Thinks!

Cloud & NBN have received a lot of publicity in recent months. Is the Hype Justified?

Cloud Computing is Over-hyped, But Still Important

The National Broadband Network Really is Important

Overhyped -Important Overhyped -

Important

p

Underhyped -Not Important

Overhyped - Not Important

Underhyped -Not Important

Overhyped - Not Important

Underhyped - Underhyped -


Underhyped Important

Underhyped -Important n=207

Source: Connection Research, Insights Quarterly, Q3 2011

What Are CIO’s Putting In The Cloud

Are you using cloud computing for any of the following applications?

Ranked (Order of use) Application1 Email & Messagingg g2 CRM & Sales Force Automation3 Disaster Recovery/Business Recovery

4 End User Collaboration/Workflow5 Order Processing/Customer Service

6 End User Productivity Applications

7 Other Financial Systems7 Other Financial Systems8 Archiving9 ERP/Core Business Systems


10 BI (Business Intelligence) n=207Source: Connection Research, Insights

Quarterly, Q3 2011

Spending On Cloud Is Growing

Have you allocated a specific budget in the next 12 months for any of the following activities?

37,4 21,9 32,3 8,4Tablet PCs for end users

36,1 27,7 22,6 13,5Desktop virtualisation

37,0 30,5 21,4 11,0Unified communications

52,3 19,4 15,5 12,9Cloud Computing

62,2 17,9 10,9 9,0Development of a "private cloud"

N t id i


No, not consideringNo, but considering in next budget period

n=207Source: Connection Research, Insights Quarterly, Q3 2011

What We Deliver: Fujitsu Cloud


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Backup Slides


Services For The Journey


A Complete Cloud VisionFujitsu will have the ability to take any workload into the right Cloud and provide a unified Cloud experience to the user and a single integrated management platform for ITmanagement platform for IT

Legacy

Enterprise &Government

Enterprise Workloads

LegacyWorkloads

Distributed

End UserWorkloads

MediumBusiness

DistributedWorkloads

Private Cloud

NewMarket IT


Why Is Cloud Important?

I canrapidly respond I can deliverrapidly respond to strategic as well as short term business needs by calling

innovationand rapid growth to my business with low start up needs by calling

whatever I need from unlimited IT capacity

pcosts and less risk

I can drive down cost by eliminating redundant

I canconsume technology services in the mosty g

capacity and exploitingscale

services in the most energy efficient way


Fujitsu Global Cloud Platform – Live in ANZ Feb ‘11

Fujitsu Global Cloud Platform (Live in Australia-Feb 7th, 2011, globally on June 7th 2011) –Fujitsu’s global standard for IaaS. A large pool of virtualized resources that provides a virtualization platform environment customizable for customer’s needs.

Now Live in: J•Japan

•Australia •Germany

•UK, •Singapore •US

Variety of resources – simple configuration system with stand-alone VMs, to multiple network subnets


separated using firewall and load balancing rules. Admin – Users have admin privilege for VM operating systems to install and deploy SW and apps.

Fujitsu Microsoft Azure Cloud Platform

As a Platform as a Service: the Windows Azure platform is a set of cloud computing

Live in Japan-June 7th, 2011-available globally

services that can be used together or independently that enable:Developers use existing skills and familiar tools to develop cloud applicationsISVs and System Integrators rapidly reach market and pay as you goISVs and System Integrators rapidly reach market and pay as you goIT Managers gain access to a new set of resources without adding complexityBusinesses of all sizes to quickly respond as business needs changeq y p g
