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Building the business case
(Or: “Please can I go on Twitter?”)
CyMAL: Amgueddfeydd Archifau a Llyfrgelloedd CymruCyMAL: Museums Archives and Libraries Wales
Alyson TylerLibraries Development Adviser
CyMAL, Welsh Government@libalyson
http://libalyson.wordpress.comhttp://www.slideshare.net/alysontyler
Outline of talk
• What is a business case?
• Why make a business case?
• What to include in one
• Other considerations
• Questions from you
What is a business case?
• A formal request process in a work setting• A request for something e.g. new project, with
supporting information • Usually in document format, or could be as a
verbal presentation (‘pitch’)
• Records justification for why you want to do something
Why make a business case?
– To comply with your employer’s requirements
– To formally request permission to do something– To formally request additional resources– To help you think about a new project and put your ideas
in order– To help identify:
• options and alternatives
• resources required in doing something new/different
• risks and benefits associated with a new project
What to include in a business case?
• Check to see if there is a corporate template for business cases
• Check to see if there is a social media policy
Possible generic sections:– Background & context – description of the situation– Project details including objectives – Benefits– Risks
– Resource implications– Evaluation methods
Creating a social media business case for librarians - what you could include (1/2)
– Social media background and how some libraries are using it
– What channels (presences) you wish to create and why
– Rationale for creating your own/the library channels (separate from corporate ones)
– Objectives for the channel/s– Potential content (sample ideas)
– Audience(s)
Creating a social media business case for librarians - what you could include(2/2)
– Benefits of creating a presence – Risks (and how you will mitigate them) – Timescales
– Resource implications (time, skills, software)– Language/s– Handling comments/messages etc
– Promotion of the channel/s– Evaluation
Other considerations– The law…
• Defamation, libel, obscene or blasphemous material
• Discrimination• FOI requests
• Copyright (e.g. on pictures), data protection• Professional code of conduct
– Check your organisation’s
guidelines on social media
presence and usage
Contact details
@libalyson
http://libalyson.wordpress.com
http://libalysoncym.wordpress.com (Cymraeg)
http://www.slideshare.net/alysontyler
Bibli family pictures © Welsh Government