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ProgM
The Programme Management Specific Interest Group
John Chapman, Programme Director
www.TouchstoneFMS.co.uk
John Chapman
TouchstoneFMS
1 Triton Square, London,
Next door to Euston Tower
John Chapman
5 minute walk to Regents Park
1. What are Social Media?
2. The Conversation Prism
3. The APM BoK meets Social Media
4. Why visual content is important
5. A workshop: Video Recording and Speaking
to Camera
6. Questions
Agenda
Social media are computer-
mediated tools that allow people to
create, share or exchange
information, ideas, and pictures /
videos in virtual
communities and networks.
What are social media?
https://en.wikipedia.org/wiki/Social_media
… social media depend on mobile and web-
based technologies to create highly interactive
platforms through which individuals and
communities share, co-create, discuss, and
modify user-generated content.
What are social media?
https://en.wikipedia.org/wiki/Social_media
They introduce substantial and pervasive
changes to communication between businesses,
organizations, communities, and individuals
What are social media?
https://en.wikipedia.org/wiki/Social_media
Social media differ from traditional or industrial
media in many ways, including quality, reach,
frequency, usability, immediacy and
permanence.
What are social media?
https://en.wikipedia.org/wiki/Social_media
Social media operates in a dialogic transmission
system, (many sources to many receivers).
This is in contrast to traditional media that
operates under a monologic transmission model
(one source to many receivers).
What are social media?
https://en.wikipedia.org/wiki/Social_media
10
1. Context
2. People
3. Delivery
4. Interfaces
The APM BoK Meets Social Media
Setting up & maintaining a Wiki
Running a discussion forum
How to run live cast
How to record videos (Internal & External
use)
The APM BoK Meets Social Media: Skills
How to prepare blogs (audio, video, written)
– Audio blogs : have you tried to record
yourself?
How to Tweet
– Text, text & pictures, text & videos?
How to use Vine
The APM BoK Meets Social Media: Skills
– Profile
– Share an Update
– Publish a post
– How do your skills & experience relate to your
peers?
The APM BoK Meets Social Media: Skills
Mobile Phone & Video
http://www.videomaker.com/article/15083-smartphone-
cinematography?utm_source=enews&utm_medium=email&utm_content=article1_2014_fri_11_21&utm_campaign=traffic
Mobile phone : Nokia 1020
Accessories to consider
Tripod to hold
the phone
A phone holder to
screw onto the tripod
Suggested reading
You're On!: How to Develop
Great Media Skills for TV,
Radio and the Internet
ISBN-10: 1845282558
ISBN-13: 978-1845282554
Alec Sabin
Suggested reading
Your Voice and How to Use it:
The classic guide to speaking
with confidence
ISBN-10: 0863698263
ISBN-13: 978-0863698262
Cicely Berry O.B.E
Preparing for Recording: Appearance
Standing or seated?
Hair looking tidy
Tie straight
Shirt is looking tidy, flat and not creased
If wearing a jacket then tie is flat
Smile is fresh – no spinach in teeth
No shaving cuts!
Remember: This is a visual medium. Once on the
internet it is there to be replayed over and over again
Preparing for Recording: Warm Up
Vocal warm up – you need to speak clearly
You See Oz
Fat Lazy Cat
The boy hit the ball with the bat
Bob got the job before he left on his trip
A big black bug bit a big black dog on his big black nose!
Seven slick slimey snakes slowly sliding southward
Note: Feel the face stretching
Preparing for Recording: Location
Where are you going to record?
Is it quiet?
What is behind you?
Does it look like a business?
Is it a blank wall?
Preparing for Recording: Speaking to Camera
Look up or at camera
Wait three seconds at start then speak
Watch the news: the news reader does not jump in &
start speaking immediately
Wait three seconds at end after finishing speaking and
smile – always smile!
No deviation, hesitation or repetition
No autocue
a. Project Status Briefing
b. Personal Introduction – for LinkedIn
c. Video Blog (on a particular subject)
d. Preparing for a Project Activity (e.g.
system design)
Examples
Create your own project briefing / personal
introduction
Subjects to consider:
a. Project Status report
b. Personal Introduction – for LinkedIn
c. Video Blog
d. Preparing for a project event
Split into groups
Your turn
Who is going to speak?
Who is the camera operator?
Roles
Introduce yourself
– Name & Role
Make a few key points e.g.
– Project stages & time-lines
– Personal experience
Closing statement
Keep it to 1 minute
What are you going to say?
Prepare a script
Windows Movie Maker
Remove Unwanted start & end points
Add in Music (remember copyright)
Add in Title & Captions
Save Movie Project
Save Movie (to MP4 or .wmv)
Windows Movie Maker
30
An individual site to share knowledge and promote ourselves
http://www.youtube.com/user/theprogrammedirector
Social Media Landscape: Sharing & Publishing
5 Dimensions Link Breadth (Body of Knowledge: concepts, terms & activities that
make up a professional domain including publications & articles)
Publications
YouTube Site
Blogs
Depth (Competence framework – knowledge & experience under
technical, behavioural & contextual domains)
Education on
How to create a video blog
How to setup a YouTube site
Accountability (Delivery of services to ProgM / APM members &
SIG communications)
As shown
A challenge
http://en.wikipedia.org/wiki/Vine_%28service%29
Vine is a short-form video sharing
service. It was founded in June
2012, a and microblogging
website Twitter acquired it in
October 2012, just before its
official launch.
The service lets users record and
edit up to six-second-long looping
video clips and revine, or share
others' posts with followers
A challenge
You have 6 seconds to get your point across
Can you do it?
John Chapman
Programme Director
Touchstone
1 Triton Square, London, NW1 3DX, UK
www.TouchstoneFMS.co.uk
http://uk.linkedin.com/in/chapmanjs
