Making Money with Mobile

Presented by interlinkONE

Quick Introduction

@JasonPinto

CMO,interlinkONE

Who We AreGrow Socially

Online Marketing/Social Media

Plan, Manage, Execute and Measure

interlinkONE – Software (SaaS) Enterprise Marketing

Management Software Plan, build, manage, execute

and measure all marketing activities

Founded in 1996

Today’s OverviewState of the Mobile World

Business Growth Opportunities Photo Credit: http://www.flickr.com/photos/74105777@N00/2735966814/

State of the Mobile World

What’s New With Apple?

Apple: Q4 2011 Stats

37 million iPhones

15 million iPads

Smartphone: The Game Changer

U.S. Ownership: in 2009

Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report 

U.S. Ownership: in 2011 (October)

Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report 

Demographic Breakdown

Smartphone Usage

Source: http://adage.com/images/bin/image/0119-smartphone-usage-chart.jpg

The Bottom Line….

Business Growth Opportunities

Today’s FocusMobile Websites

Mobile Email

QR Codes

Mobile Internet Usage

Source: Microsoft Tag

Think About Your Website

But on a smartphone…

= Source: http://www.flickr.com/photos/23844524@N03/5002051362/

Options for Building a Mobile WebsiteWeb programming

Plugins

Partner with a service provider

Use a “mobile website builder” application

Photo Credit: http://www.flickr.com/photos/21460573@N08/6490155575/

Our Solution

http://iFlyMobi.com

Website Manager

Easy-to-Use

Design Options

Forms• Contact Fields

• Q & A

• Lead Routing

• Confirmation

• Reporting

Social, Video, More…

Blogs/RSS

Cards

Redirect Code

Reporting

White Label“Make Money on

Mobile”Rebrand the

applicationLogo, Colors, Emails,

Reports, etc.Let your customers

login and view reports

Sales and Marketing Resources

Want to Learn More?

Visithttp://iFlyMobi.com

Tip: Make Your Website Interactive

Click-to-Call & Click-To-Text

tel:9786949992

sms:5555555555

Tip: Make Your Website Interactive

Include a Form to Collect Data:

Tip: Make Your Website Interactive

Link Maps to Directions:

Email’s Role in Your Success

“According to the DMA,email brought in $40.56 for every dollar spent on it in 2011.”

Mobile Email: Growth

Mobile Email ConsiderationsHow does your email look on various phones and browsers?

Tips: - Litmus.com

- Test & find a Template that works!

Additional Considerations

Links pointing to mobile-optimized content

Including a Text version

Subject Line Length

Monitoring Open Rates and Click-Throughs

QR Codes

2D Barcode Choices

Why QR Codes?“Focus on the User”

Embraced worldwide for many years

Open Source!Photo Credit: http://www.flickr.com/photos/52137170@N00/56206868/

How Do You Make $ on QR Codes?Custom QR Code Design

Mobile Website Creation

Build a Database!

How Do You Make $ on QR Codes?Reporting

Multi-Channel (i.e. PURL vs. QR)

Virtual Retail

QR Code: Point of Purchase

QR Codes: With a Captive Audience

QR Codes on Direct Mail

“QR code promotion increased QR code usage on mail-pieces from 3% to 32%”

QR Codes on Direct MailTo Shop To Register

QR Codes for Virtual Stores

QR Code for Contests

•137 visited•31% via QR

•108 responded•24% via QR

QR Codes Best PracticesShorten the URL!

Provide Directions and Incentive

Drive them to Mobile Content

Track!

Final Thoughts

MobileBe prepared for growth and change

Companies of all sizes & shapes need help

Marketing fundamentals will help you succeed

Resources for YouDownload It:http://ilnk.me/MobileWP

- Case Studies, Examples, Emerging Technologies, Solution Ideas, and More.

Tools To Help You GrowBuild Mobile Websites: http://iFlyMobi.com

QR Code Management: http://QReateAndTrack.com

Multi-Channel Marketing: http://interlinkONE.com

Online Marketing Services: http://GrowSocially.com

THANK YOU!Any questions?