IBI’s Third CFO Research

Source: Making Health the CFO’s Business, Integrated Benefits Institute, February 2012

Research by the Integrated Benefits InstituteFebruary 2012

Effective Health Communications with CFOsPurpose: Investigates CFO priorities for health as a business strategy, determines relative credibility of information for CFO health decisions, and suggests strategies for effective benefits communications with CFOs.

Key Insights: For most CFOs health is a cultural and financial priority, and comprehensive

employee health coverage is important to their financial strategy. We term those scoring these factors highest as “H+P Leaders” whose

informed behavior demonstrates the potential for effective communication. CFOs say they don’t have much of the information they would find helpful for

health decisions, but may just need to ask suppliers and others to get it. More than 90% of CFOs surveyed believe that improving health is at least a

moderately important contributor to workforce productivity. H+P Leaders are twice as likely to say that improving health is very important

to productivity and to strongly value results from their own company. 80% of CFOs participate in health care benefits decisions, often collaborating

with human resources, executive leadership and operations. CFOs are much more likely to accept linkages from ill health to financial

success when they receive benefits results in their own financial terms. Download slides for commentary in Notes view. The full study and summary are available.

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Health as a Corporate Priority

19% 20% 20%

56% 49% 48%

19%24% 24%

6% 8% 8%

Strongly Agree AgreeNeither Agree Nor Disagree Disagree or strongly disagree

69% 68%

75%

30%62%

8%Very ImportantModerately ImportantNot At All Important

Importance of Improving Health for Workforce Productivity

5

6

7

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Lessons for CFOs

• Information you find credible and helpful is available and measurable now – figure out where to look and whom to ask

• Partner with/develop colleagues in your organization who measure/manage lost time for a complete look at health effects

• Make your strategic financial goals well known within your organization and with key supplier partners

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And When Working with CFOS...

• Learn and use the solid business case information that is available

• Know the culture of health and build on it

• Start with maximizing available internal information – it’s low-hanging fruit

• Learn CFO’s strategic financial goals and focus benefits-result reporting there

• Are you working with an H+P Leader? It does make a difference

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