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Make Your Customers Your Champs!

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Click to edit Master title styleIn a 2013 article, Nielsen reported that

advice from family and friends was the

most trusted source for people looking for

information about new products. In other

words, the best way to promote a positive

image for your brand is to create loyal

customers and inspire them to talk about

your products. According to Vala Ashfar,

Chief Customer Officer and CMO at

Enterasys, “Your brand is what people say

about you when you leave the room.”

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Click to edit Master title styleSo how do you motivate customers to tell their family

and friends about your brand? By giving them

something to talk about—something that distinguishes

your brand from the rest. Many organizations use

customer rewards programs to capture customers’

attention and create stronger, ongoing relationships

with them. Incentive companies like Incentive

Solutions in Atlanta offer online rewards technology

that helps companies stand out against competition. In

this slideshare, we’ll discuss ways that online

customer rewards programs keep your brand on the forefront of customers’ minds.

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Click to edit Master title styleAn Incentive Solutions online reward program offers

you the ability to install a branded reward site that can

be incorporated into your organization’s existing

online structure. Whenever customers visit your site,

they are reminded of the earnings they’ve acquired

through the points-based reward system. This

prompts them to routinely check their point balances

and reinforces the connection between your brand

and the satisfaction of earning rewards.

Positive Brand Association

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Click to edit Master title styleIncentive Solutions loyalty programs also allow

opportunities for managers to reinforce positivity in their

relationships with partners and customers. Jerry Ryan,

Account Executive at Incentive Solutions, says, “One of my

clients recently offered a contractor in his program enough

points to earn a TV. He’d almost earned enough on his own;

he just needed a few more points to make up the difference.

Those are the kinds of interactions that endear customers

to you and your brand.”

The more customers associate their enjoyment with your

brand, the more likely they are to share these positive

experiences with their friends and family.

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Click to edit Master title stylePeople already prefer online environments for activities

like shopping and social networking. Using an Incentive

Solutions reward program, users’ points can be redeemed

for merchandise items and event tickets in an online

reward catalog featuring millions of items, from music and

movies to home goods and jewelry. Their shopping

experience is as familiar and fun as a trip to Amazon or

Overstock, making customers want to accumulate more

points and earn the most desired items on their wishlists.

And what will they want to do when they finally receive a

reward they purchased after months or years of saving up

points? Talk with their friends and loved ones about that

exciting reward and how your loyalty program helped

them earn it.

A Fast, Easy Online Experience

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Click to edit Master title styleFor manufacturing brands that are involved in channel sales, you may have

many customers with whom you’ve never even communicated. Dealers who

have relationships with your distributors, end-consumers who have

relationships with your contractors—you can make all of them part of your

customer loyalty program. By using Incentive Solutions’ Open Enrollment

module, you can reach customers who otherwise may not ever contact you.

Open Enrollment allows anyone to register into your program and begin

receiving awards. Now, not only do you have a relationship with these

previously unknown customers, but that relationship is already rewarding.

These new customers’ initial association with your brand is positive, simply

because you implemented a customer loyalty program and activated Open

Enrollment.

The Customer You Never Would’ve Known

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Click to edit Master title styleWhen customers earn rewards for doing business

with you, they share the responsibility for a

lucrative relationship. Online reward programs

help you build the kind of positive associations that

are essential to having a loyal customer base.

Loyal customers understand the value of working

with your brand and will rave to others about the excellent experience you can provide.

Conclusion

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