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http://ITMarketingIdeas.com SUMMARY SLIDES: A computer company slogan can be a tricky thing, so why not learn from some of the IT industry leaders? Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.
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SPHomeRun.com
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
Make Your Computer
Company Slogan
Pack the Right Punch
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Which Computer
Company Slogan
Should You
Choose?
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This Approach is
Often Adopted by
Large Companies
With a Spread
of Activities
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Hewlett-Packard
is a Case in Point,
With its “Invent”
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Samsung
Electronics Came
Up With “Imagine”
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Blackhawk Has
“Powering DSP
Development”
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It Immediately
Positions the
Company in its
Digital Signal
Processing Market
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Cingular Wireless
Chose “Raising
the Bar”
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Nokia’s
“Connecting
People”
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Neatly Sidesteps
the IT-technology
Discussion
Altogether
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and Launches a
Flanking Attack
on Your Emotions
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IBM Came Up
With a Neat and
Also Meaningful
Play On Words—
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JRC May Need
Something Better
Than “You Don’t
Need Wires To
Communicate”
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If You Don’t Know
That “JRC” is the
Japan Radio
Company,
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You Wonder What
in Fact You Do
Need in Order to
Communicate
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A Computer
Company Slogan
is Rarely More
Than About
Five Words
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However,
Unless You Have
Enormous Brand
Recognition,
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You May Want to
Avoid “Concept
Slogans”
Like “Imagine”
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In Fact, the
Smaller You Are,
the More Precise
You’ll Need to
Make Your Slogan
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How Much Can a
Good Slogan
Do to Rescue
a Lackluster
Company Name?
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Would You
Rather Have
a Great Slogan
or a Great Logo?
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Share Your
Feelings on the
Matter in the
Comments Section!
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Download this
Free Special Report Now at
ITMarketingIdeas.com
Recommended Reading:
Top 10 IT Marketing Strategies
Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
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