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Make More Money — Now! 10 actions you can take today to increase revenue in your next fiscal year. 1 2 3 4 5 6 7 8 9 10 Block out 8-9 a.m. every Thursday to make sales calls. Studies have shown that this time slot and day of the week produce the most success in qualifying leads. In second place time-wise is 4-5 p.m., while Fridays and 1-2 p.m. show the worst results. Use your CRM – whatever it is. Stop wasting time debating about which system is the right one and just make use of what you have. Bonus points for tracking lead sources. Leave your office for 2 hours and make a 1-page business plan. Remember to include numbers in your plan. Identify what is standing between you and your next million, and move to eliminate the obstacle. Get social with your target market’s industry group. Identify 3-5 industry groups on LinkedIn and join them (no need to contribute yet, just join). Search Twitter for industry- relevant people and companies and follow them. Hang out with the right people. Though your peers can offer valu- able insight, spending time with customers is what will really drive sales. Designate a certain percent- age of your travel budget for visit- ing customers at trade shows or other industry events. Can’t visit someone in person? Hold a webinar or video conference via Skype or Google+ Hangouts. Set a marketing budget with a revenue target of 1 to 6 percent. Make sure 25 percent is allocated to experimental activity. Delegate 30 minutes a day to paying attention to SEO. Act on the keywords that pointed people to your website this week. Add 5 minutes of personalization to whatever you’re doing. Tweet a picture from the trade show you’re attending. Capture an interesting or useful conversation in a blog post. Schedule a joint Sales and Market- ing huddle once a week for 20 minutes to get both teams on the same page. Ask all members of your sales team to give you their 30-second elevator pitch. Then evaluate: Is it consis- tent? Is it customer focused? If not, how can we make it that way? PLS Launch Solutions 2013

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Page 1: Make More Money - Now!

Make More Money — Now!10 actions you can take today to increase revenue in your next �scal year.

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Block out 8-9 a.m. every Thursday to make sales calls. Studies have shown that this time slot and day of the week produce the most success in qualifying leads. In second place time-wise is 4-5 p.m., while Fridays and 1-2 p.m. show the worst results.

Use your CRM – whatever it is. Stop wasting time debating about which

system is the right one and just make use of what you have. Bonus

points for tracking lead sources.

Leave your o�ce for 2 hours and make a 1-page business plan. Remember to include numbers in your plan. Identify what is standing between you and your next million, and move to eliminate the obstacle.

Get social with your target market’s industry group. Identify 3-5 industry

groups on LinkedIn and join them (no need to contribute yet, just

join). Search Twitter for industry-relevant people and companies and

follow them.

Hang out with the right people. Though your peers can o�er valu-able insight, spending time with customers is what will really drive sales. Designate a certain percent-age of your travel budget for visit-ing customers at trade shows or other industry events. Can’t visit someone in person? Hold a webinar or video conference via Skype or Google+ Hangouts.

Set a marketing budget with a revenue target of 1 to 6 percent.

Make sure 25 percent is allocated to experimental activity.

Delegate 30 minutes a day to paying attention to SEO. Act on the keywords that pointed people to your website this week.

Add 5 minutes of personalization to whatever you’re doing. Tweet a

picture from the trade show you’re attending. Capture an interesting or

useful conversation in a blog post.

Schedule a joint Sales and Market-ing huddle once a week for 20 minutes to get both teams on the same page.

Ask all members of your sales team to give you their 30-second elevator

pitch. Then evaluate: Is it consis-tent? Is it customer focused? If not,

how can we make it that way?

PLS Launch Solutions 2013