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Instant Memories
Real, live, video calls with your favorite characters!
Partnerships+H·V�5HDO�Share with family and friends Company and character potential Santa at the touch of a button
Scheduling, routing, video streaming,recording and payment processing
Consumer brands that match thecharacters and audience
Trained and experiencedOpen domain, licensed and “generic” characters
5IPVTBOET�PG�WJEFPT�nPPEJOH�5XJUUFSand Facebook. Fueling the viral loop
Video calls from mobile phones,tablets and web browsers
Technology
Product Placement & Co-marketing
Actors
Video Recording & Sharing
Customers
VIRAL LOOP
.......... ..........
How it works
What people are saying...
“It’s a serious business dominated nationally by just four main Santa providers.”
“A booming Santa industry is taking shape”
“The Santa look alike business has been booming.”
“Photos with Santa are the biggest moneymakers in the Santa industry”
Our Competitors
“Santa has been helping us write over 325,000 personalized Christmas letters”
“more than 60 million videos viewed to date.”
´:H�FXUUHQWO\�VHUYH�RYHU�����RI�WKH�ÀQHVW�enclosed regional malls, shopping centers and department stores”
68,000Customers
Year 1
$15avg price of call
$1 millionin annual revenue
15%
35%
50%
2013 2014 2015 2016 2017
$70,963,830
$45,797,840
$18,086,027
$5,552,015$1,022,000
3URÀWDEOH�WKLV�\HDU
Revenue
Costs
Total: $44,500 1SPmU�1FS�$BMM� $9.42
Breakeven14,171 calls
6XVWDLQDEOH�Through 2014
66,136 calls
Personnel: Operating:
$35,000$9,500
Avg Price Per Call: COGS: Avg Customer Acq Cost:
$15$4.45$1.13
Fixed Monthly Costs Incremental Cost
$50,000,000In e-Commerce Transactions
Dorian CollierCEO
Jordan LyallCOO
Sam DassanayakeCTO
5REHUW�0F.LQOH\Creative
Mark ChengFinance
Evan WhiteMarketing
Ed TaylorChief Santa
Parag PatelLegal
20,000,000App Downloads
A team with proven success
Santa Tooth FairySponsor Crest
Eater BunnySponsor M&Ms
Mickey MouseSponsor Toys-R-Us
SantaSponsor Coca-cola
Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014
Things to come
&RQYHUWLEOH�1RWH�| 6% Interest | $3M Cap+
Raising $500k
