Major Emergent Issues in Global Marketing

Serdar YETİZ

IntroductionWhat is global marketing?

Price transparency

Point to point transaction

Global account management

Challenges of global marketing

Global marketingThe first thing to know is that with global marketing a

variety of different people around the world are able to view your companies marketing. 

Global MarketingInformation, communications Technology Standardization Global culture

Internet One clicks and world is under your feet

Time zone restriction and speeds up information exchange

Two-way interraction

Price TransparencyThe price transparency may take it hard for

customers to differenciate products or services.

Shipment tracking

Quality certification

Superior logistics

Price Transparency While price transparency will tend to

encourage price competition or parity.

Executives should using new technology and information

Price Transparency

John Chambers , CEO of Cisco systems, he spended 50 percent ofhis time for understanding the consumers.

Point to Point Transaction

The internet will allow easy point to point transaction,which in many industries will eleminate the need for distributors whole salers, travel agents and retailers

Point to Point TransactionPoint to point communication allow good

interraction and good understanding between buyer and sellers.

Point to Point Transaction

PricingPoduct developmentAdvertisingSales

Global Account Management

http://www.youtube.com/watch?v=J6krtgj5CQQ&feature=related

The Challenges of Global Marketing

Point to point capability of the internet for reducing cost and improve customers value

Cooperation

It is difficult to predict what will be happen in the future.

CooperationCompanies will work directly with competitors

in market for reducing cost

11 World’s leading retailers have set up the Worldwide Retail exchange

Conclusion

There will be winners and losers, hold on tight, it should be a great ride.

Appendixhttp://www.radiustravel.com/corporate/Services

/Global-Account-Management.aspxhttp://www.wisegeek.com/what-is-price-

transparency.htmhttp://www.dell.com/http://www.gbata.com/docs/jgbat/v1n1/v1n1p3.

pdfhttp://www.youtube.com/www.globalization101.org/http://www.oecd.org/home

/0,3305,en_2649_201185_1_1_1_1_1,00.html