Majestic Market ResearchMajestic Market Research Support Services Support Services

IntroductionIntroduction

Who we are MMRSS is Asia’s Largest Independent Marketing research firm specializing

in Multi-Country Studies. It is also Asia’s Largest Qualitative Research Facility Service Provider with State of the Art Focus Group Suites across major cities in India, Asia & Middle East , all of which are centrally located in their respective cities.

India’s leading primary Business Intelligence firm.

India’s only research facility provider with state of art one way mirror facilities across Asia & Middle East.

It is India’s only research facilities provider with usability testing labs services across all major cities.

It is Asia’s only research facilities provider with eye tracking, usability testing and perception analyzer services across all major cities.

Asia Pacific & Middle East Presence Asia’s largest Independent Full Service Market Research firm with

presence in countries like China, Taiwan, Hongkong, Singapore, Thailand, Vietnam, UAE, Philippines & Indonesia.

Quality Experienced Field team presence in other countries like Saudi Arabia, Kuwait, SriLanka, Bangladesh, Bahrain, Oman, Cambodia, Australia, Turkey, Tunisia, South Korea, Japan, Bhutan, Nepal, Myanmar, Iran, Malaysia.

ISO 9000 Certified

Mutual and Long term working relationship with leading international companies from various sectors.

More than 70 CATI stations across the Asia-pacific & Gulf.

India

China

Vietnam

CambodiaThailand

Taiwan

MalaysiaSingapore

Indonesia

UAEHongkong

Srilanka

Saudi ArabiaOman

Australia

JapanSouthKorea

Bhutan

Nepal

Turkey

Philippines

Client Servicing Office Field Presence

MMRSS foot prints in Asia-Pacific & Middle East

MMRSS India StoryIndia’s leading Independent Market Research Firm with over 15 years of market research experience

ISO 9000 Certified

Long working relationships with some of India’s leading companies

More than 50 CATI stations for Global and local studies

Blue Chip references worldwide and across verticals

14 field offices across India

Client Servicing Office

Field Presence

Mumbai

Bangalore

Delhi

Chennai

Hyderabad

Kolkata

Pune

Cochin

Ahmedabad

Chandigarh

Kanpur

Vizag

Madurai

Nashik

LucknowJaipur

Goa

Nagpur

Rachi

MMRSS foot prints in India

What do we doWhat do we do

What do we do

CATI & CAPI SMS Based Survey

Online Research Perception Analyzer

Eye Tracker

DDiviivingng DeeperDeeper

Qualitative Research MMRSS brings forth a powerful suite of

Qualitative Marketing Research services to understand the depth and range of consumer attitude and behavior.

With more than 10years of research expertise we excel in conducting all types of qualitative researches. Routine explorations include: Focus Group Discussions In-Depth Interviews Online Depth interviews & Focus

groups Extended creativity groups Ethnographic Approaches Dyad/Triad Conflict Groups

Quantitative Research We offer various quantitative

Marketing Research methodologies salient to markets and consumers

We design expert quantitative research studies with focus on research objectives, time constraints and quality controls. The results delivered are crisp, focused and clearly actionable Face to face interviews CATI/ CAPI CAVI/ SMS based/ PDA based

data collection. Eye Tracking Perception Analyzer

Online Research We are the leading online panel provider

across Asia with proprietary research only panels. With Specialized B2B & Healthcare panels we always ensure that the panelist are highly engaged.

High retention of our panel members allows us to run syndicated research with ease.

Expertise in the sampling techniques enables our samples to be in line with the National Representative Sample

Local presence across Asia enables us to target low incidence group effectively and efficiently.

CATIWe offer CATI Research Surveys with Prospects

Although the prospects that you study are not your customers, they present huge opportunities for business growth. Our CATI market research surveys prospects will help you understand their awareness, perceptions, wants and needs so you can tailor your products to meet specific needs and create a base of future customers. Some common areas in which such surveys are used are - advertising or marketing effectiveness, brand research, attitude and usage studies, product development, market segmentation research, etc. With our CATI facilities we can offer Research studies for ascertaining:

• Levels of customer satisfaction• Potential customer churn

Industries That We ServeRetail Software / IT / ITES Broadcasting Food Healthcare Etc……

SMS Based SurveysWe offer SMS based surveys on handheld devices

Conduct surveys on mobile devices across locations

Surveys designed according to the requirements of the study and geography

Instant data collection report

Collate and analyze data in real-time

Create dashboards

Eye TrackerMMRSS’s aim, promise and challenge is to develop eye tracking study that is a combination of high accuracy and precision with unrestrained and unobtrusive tracking that works on every research project under all conditions in an easy and automatic way.

MMRSS eye tracking studies are:

• Accurate and precise• Unrestrained and unobtrusive• Capable of robust tracking • Easy to use and automatic

MMRSS has conducted eye tracking studies in:

• Cognitive Studies• Medical Research• Vehicle Simulators• In-vehicle Research• Training Simulators• Commercial eye tracking (web usability, advertising, marketing, automotive, etc)

Perception Analyzer Respondents use wireless, hand-held device to answer questions and give feedback during focus groups,

presentations, meetings, etc. A small wireless receiver, called a console is connected to a computer.

Perception Analyzer software immediately tallies the results. Results are instantly available for personal viewing or to

display to respondents and viewers.

Results collected through the use of this device are available for analysis in crosstab, graphical, and quick frequency

formats. It can also be exported to Excel, PowerPoint, SPSS, in HTML, and as JPGs or PDFs for presentations and

reports.

Uses of Perception Analyzer for:

•Ad Testing

•Focus Groups

•Concept testing

•Product Testing

•Program evaluation

•Meetings / Conferences / Events

Sector Expertise

InfrastructureInfrastructure

MMRSS Facilities State of the Art Focus Group Facilities in Indian cities (Mumbai, Delhi,

Bangalore, Chennai, Hyderabad, Calcutta, Pune, Cochin and Ahmedabad). State of the Art Focus Group Facilities in Vietnam (Ho Chi Minh), Thailand

(Bangkok), Singapore, Taiwan (Taipei), China(Shanghai), UAE (Dubai) & India.

All situated in easy to reach Central Locations in the City with ample parking

On Demand Global Video Streaming services are available across all the facilities.

One Way mirrors available at all venues Spacious client lounge and backroom with room for 8-10 client observers

MMRSS Facilities – FGD Room (example)

MMRSS Facilities – One way mirror (example)

MMRSS Facilities – Client Viewing Room (example)

Case StudiesCase Studies

ChinaAssess awareness of advanced energy technologies among General and Gynecological surgeons e.g. Ultrasonic, RF; brands, and devices.

Client approached this assessment using a two-pronged methods

Client’s team of engineer will observe the live operation done by surgeons. 60-90min in-depth interviews of surgeon conducting the operations.

UAE/ Saudi Arabia

Leading navigation device maker and service provider wants to assess the usage and application of navigation device in Vehicle and Mobile.

The study was conducted in Dubai & Abu Dhabi cities of UAE and Riyadh & Jeddah cities of Saudi Arabia.

Study was conducted through in-depth interviews of current navigation device user and those who owns device but doesn’t uses it.

India A company wants to assess the effectiveness of print ad and its content. They

want to know effectiveness of the print Ads and execute it for further plan of action.

To fulfill the objective we use eye tracker technology where a respondent sits in front of eye tracker and looks through the print Ad. Eye tracker catches the part of the ad where respondent has spent maximum time watching it.

Kuwait Automotive brand tracking study intended to measure the purchase funnel and

brand imagery of automotive brands among those intending to acquire a NEW (not used) vehicle in the next 12 months.

200 respondents having involvement in purchase decision needs to be covered in 7days and participate in online survey.

Thailand

Leading FMCG firm wanted to launch detergent in the market. They also wanted to assess the competitors product, it features, quality etc.

An online survey was done with more 5000 respondents across the various cities of the market. Awareness of various detergent brands were checked along with benefit arising from using it.

Client’s detergent brand features & quality was explained to respondents and feedback was taken on rating scale.

ClientsClients

Aventis Pharmaceuticals

Bayer

Bristol Myers Johnson and Johnson

Pfizer

Ranbaxy

GSK

Novartis

…these are few

Pharma

Auto

Ford Motors

Volvo

Maruti Suzuki

Tata Motors

Chevrolet

Toyota motors

.....these are few

MediaO&M

BBC

DNA

McCann Eriksson

SONY TV

Discovery Channel

Disney World

Worldwide media group

Group M

.....these are few

TechnologyHewlett PackardIntelNavteqMicrosoftIBMAcerAMDSONYMotorolaCiscoData links.....these are few

FMCG

P&G

Unilever

Dabur

Cadbury

Godrej

Nestle

General Mills

Kellogg

.....these are few

Thank YouMajestic Market Research Support Services Ltd.Majestic House160 A Prem Chaya Building, LBS Marg, besides Rock On boutique, Besides Taximan Colony, Kurla (West), Mumbai T: +91 2226540719