Magic Of Advocacy

Anapol Schwartz | Attorneys at Law

The Magic of Advocacy

Mark J. LeWinter, Esq & Magician

http://www.anapolschwartz.com

Anapol Schwartz | Attorneys at Law www.anapolschwartz.com

If the jury is bored…………

You are boring!!!!!!


http://www.anapolschwartz.com/attorneys/mark_lewinter.shtml


Houdini, Miller and Darrow

What do they have in common?




Theme

“A play is what it spends the most time being about” - David Ball on Damages




KISS REVISITED

Keep It Slogan Simple - Michael Ammar, Magician




Arthur Miller

First Step: What’s the play about?Not surface plot: Essence

Second Step: Single Sentence Often 3 or 4 months

Third Step: Keep Sentence Visible At all times when considering dialog, every action, the sets , the props everything would build on that essence.




Screenwriter Advice

“Close your scripts. Watch the play.”




Wordsmiths are Overrated:

Communication Impact

7% is content38% is tone, infl ection and volume55% body language, facial expression, eyes




Choice is Yours!

Focus 100% of your effort on what accounts for 7% of communication in the courtroom.ORFocus at least 50% of your effort on what accounts for 93% of communication!




The 93% Factor

Explains why we can’t predict how things will “go in”




Persuasive & Compelling Advocacy

Technique and Tips




0102030405060708090

Telling Showing Telling andShowing

3 hours72 hours

Jury Retention




PowerPoint Poisoning

Overuse

TMI (Too Much Information)

Focus: You or the PowerPoint

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Don’t Objectify Jury

Tell the jury, explain to the jury

Or

Tell US, explain to US

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Involve the Audience

Emotionally Hook Them

Freeze Effect at the Moment of Impact

Give them time to focus

- Michael Ammar, Magician

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Juan Tamariz :

The Five Points in Magic

Eyes, Hands, Body, Voice, & Feet

EyesInvisible ThreadsHeadlightsAlways Contact for Complete ThoughtDon’t be creepy

VoiceInfl ection

- Rising - Falling - Sustained

Tone Volume

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Controlling Focus“If you want the audience [jury] to look at you, look at them”“If you want the them to look at something look at it yourself”Timing: Allow time for focus/shift

-John Ramsay, Magician

Body and FeetNewspaper Rule: 45 degrees

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Hand Dont’s:Fiddle Clutch ScratchPoint Wring or Rub

Hand Do’s:Empty and stillUse of full arms Thumb and Middle “Okay”

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Magic Of Advocacy