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Wanda Meloni, Founder of M2 Research, presented data and organized a panel of C-Level executive women from the games industry to give attendees a positive discussion of the importance of diversity - The Women's Luncheon at Casual Connect USA 2013
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Diversity and Games Growth Opportunities Abound
Wanda MeloniM2 Research
Women’s Luncheon – Casual ConnectSan Francisco, August 1, 2013
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Global Games Market Shows 6.7% Growth Rate
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Global Market Per Segment | 2013E
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Global Market Per Region | 2013E
5
Smartphones & Tablets Driving Change
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Mobile Gamer Growth per Age & Gender
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Gamers per Segment | Global and North AmericaG
LOBA
LN
ORT
H A
MER
ICA
1,240
ALL GAMERS (MILLION, GLOBAL)
ALL GAMERS (MILLION, NORTH AMERICA)
619 817 282 652 173 543 1,045
192 79 112 56 104 37 126 160
48% 36% 42% 46% 50% 45% 45% 48%
92 28 47 26 52 17 57 77
Q2 2013
FEMALE GAMERS (MILLION, NORTH AMERICA)
© 2013 Newzoo
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Home Situation Tablet & Smartphone Gamers
39% of 92M US Smartphone gamers and42% of 50M US Tablet gamers has kids at home
FACT: 30M Americans play on both a Smartphone and a Tablet © 2013 Newzoo
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Kids and Games
Kids are quickly adopting mobile devices as a preferred game platform.
TABLETS: • 79% - play on an iPad
MOBILE PHONES: • 64% - kids have mobile phones• Girls are playing more on mobile devices than boys
• Kids are engaging with multiple screens simultaneously• Not just at the PC, but on the living room couch as well• Mobile devices are changing the way kids engage with their games
Source: M2 Research, KidSay
1. Kids influence over 75% of video game purchases2. Over 93% say they play games online
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Women in Games – Comparison with Film
Sources: Celluloid Ceiling, Game Developer Magazine
Directors Writers Exec. Producers Producers Editors Cinematographers0%
5%
10%
15%
20%
25%
Women in the Film Industry
Design
ers
Artists
/Anim
ators
Business
/Lega
l
Producer
s
Audio Develo
pers
QA Teste
rs
Progra
mmers0%
5%
10%
15%
20%
25%
Women in the Games Industry
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Women in the Industry
Diversity Survey – While the average wage for both men and women $50-$75K, overall women had a higher education.
Women:• 37% have undergraduate degree• 49% post graduate degrees • 5% PhD Men:• 46.9% have undergraduate degree• 37.6% post graduate degrees • 3% PhD
Source: M2 Research
As an industry – 1. Women currently comprise less than 15% of game development2. More opportunity to market and support them as consumers
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Diversity of Platforms• Number of screen options has doubled.
Diversity of Regions• Global market is important but regions are still unique.
Diversity of Consumers• Consumers are more diverse – no longer a one size fits all market.
Diversity of Content• New genres, new peripherals, educational, games for good, corporate,training, engagement/loyalty.
Diversity of Studios• Studios will succeed when development and management teams have diversity.
Diversity Critical to Success
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3
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5
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Games now reach more people regardless of age, demographics or geography
Games are Universal
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Women’s Luncheon – Casual Connect Panel
Panelist Title Company Twitter
Michelle Leyden-Li Senior Director of Marketing
Qualcomm @snapdragon
Erin Glenn CFO Kixeye @leeeringlenn@kixeye
Brenda Gershkovitch CEO Silicon Sisters @bren67@siliconsisters
Asra Rasheed Co-Founder Reading RainbowRRKids
@asrarasheed@readingrainbow
Wanda Meloni Founder, Senior Analyst
M2 Research @wandameloni@m2research
Please email me for a copy of this slide deck: [email protected]