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© 2011 IBM Corporation
PM Challenge 2012Using Crowdsourcing, Collaboration and Web 2.0 to Enhance Project Management
Montressa L. Washington – Service Area Manager, IBM Global Services
February 23-23, 2012
2 © 2011 IBM Corporation
About Me!
Wordcloud generated by www.wordle.net, by IBM Researcher Jonathan Feinberg
Montressa Washington
3 © 2011 IBM Corporation
Agenda
Enterprise 2.0/Web 2.0/Social Media
New Approach to Managing Projects/Project Management 2.0
Examples of Social Media Use in Project Management Innovation
– Crowdsourcing– Collaboration– Web 2.0
Q&A
4 © 2011 IBM Corporation
Enterprise 2.0
Through the adoption of wikis, blogs, collaboration planning tools, social networks and other “weapons of mass collaboration, ” as Don Trapscott calls them in his book “Wikinomics,” collaboration patterns are changed in today’s organizations. Enterprise 2.0 software and business practices provide managers with access to the right information at the right time through a system of interconnected applications and services
The term Enterprise 2.0 was coined by Andrew McAffee, an associate professor at Harvard Business School, in spring 2006. Professor McAffee introduced this term to describe the use of emergent social softwareplatforms within companies, or between companies and their peers (partners or customers).
In his book “The Wisdom of Crowds,” James Surowiecki states that “groups are remarkably intelligent and are often smarter than the smartest people in them. Groups do not need to be dominated by exceptionallyintelligent people in order to be smart.”
Source: Project Management 2.0, www.wrike.com
5 © 2011 IBM Corporation
Social Media: The Shift from Corporate to Consumer Voice
Social media = the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
Integration of technology, social interaction, and the construction of words, pictures, videos and audio.
Social interaction results in the "building" of shared meaning among communities, as people share their stories and experiences.
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Web 2.0
7 © 2011 IBM Corporation
Agenda
Enterprise 2.0/Web 2.0/Social Media
New Approach to Managing Projects/Project Management 2.0
Examples of Social Media Use in Project Management Innovation
– Crowdsourcing– Collaboration– Web 2.0
Q&A
8 © 2011 IBM Corporation
Creating Project Management Communities within the Organization
9 © 2011 IBM Corporation
Communities make use of Social Media tools
10 © 2011 IBM Corporation
Communities make use of Social Media tools
11 © 2011 IBM Corporation
Agenda
Enterprise 2.0/Web 2.0/Social Media
New Approach to Managing Projects/Project Management 2.0
Examples of Social Media Use in Project Management Innovation
– Crowdsourcing– Collaboration– Web 2.0
Q&A
12 © 2011 IBM Corporation
Seven Key Steps to Building an Innovative Environment
Paint a picture for your people that provides strategic context, both giving direction and setting boundaries for innovation.
Stamp out fear by creating a culture that embraces risk and eliminates the stigma associated with failure.
Value and leverage the ideas residing within the diverse cadre of your employees.
“Connect the dots” within your organization by understanding and leveraging the informal networks that can improve innovation effectiveness.
Provide incentives and recognize yourpeople’s innovativeness through programs that carefully complement both the passions that drive employees and a well-crafted organizational vision.
Collaborate with external 0rganizations,including partners and suppliers, and with customers to complement existing competitive advantages, speed up time to market, or spark new insights.
Make ideas visible using a variety ofpractices designed to elevate ideas from all corners of the organization.
13 © 2011 IBM Corporation
Crowdsoucing
14 © 2011 IBM Corporation
An introduction to Innovation Events
Massive on-line idea sharing using the internet
Pre-defined communities focused on strategic, departmental and enterprise critical issues
Participants from anywhere in the world
Moderators and facilitators guide and coach participants on idea sharing – exploring ideas real time
Idea rating and ranking
Real-time analysis and mining to highlight emerging SMEs, communities and valued ideas
15 © 2011 IBM Corporation
Ideation Platforms
Spigit is an ideation platform that supports small events, long term engagements and challenges. Notable features include:
– Idea stages with configurable graduation criteria
– Collaboration tools: votes, tags, forums, reviews, wikis, blogs
– User reputation scores that weight feedback
– Idea trading markets– Challenge and reward
modules
16 © 2011 IBM Corporation
Spigit Example - Southwest
Solution: Spigit provided a platform that encouraged cross-functional collaboration by providing full transparency and enabled discussions among all work groups. The social and collaborative style of the platform generated increased engagement and participation levels; nearly 4,000 employees have signed on, and 98% of ideas submitted have received some sort of response from other members of the community.
Challenge: Inability to streamline idea generation from employees, which was typically done through surveys, emails and spreadsheets, a tedious and time consuming task. A lack of a process in place to filter ideas and implement the best ones. Having geographically dispersed employees created a lack of community and engagement.
17 © 2011 IBM Corporation
Who: Veterans – enrolled and future students Campus Administrators Military – enrolled and future students Professors/Faculty Family members College students Employers Government (VA, DoE, DoL) Non-profit organizations
Jam Intent: Uncover unknown barriers veterans Face in accessing and succeeding in higher education Provide a platform for “model solutions” highlighting their successes and providing an opportunity
for discussion centered on model programs and services Provide an opportunity for new ideas, innovations, partnerships, solutions and collaboration to
occur Provide professional development for student services personnel
Veteran Success Jam, ACE and the Kresge Foundation
18 © 2011 IBM Corporation
Collaboration
19 © 2011 IBM Corporation
Task 2: Community Assessment – Sandbox Environment
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Task 2: Community Assessment – Key Features & Benefits
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Task 2: Community Assessment – Key Features & Benefits
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Task 2: Community Assessment – Key Features & Benefits
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Web 2.0/Social Media
26 © 2011 IBM Corporation
Employee Engagement - On-board New Employees and Contractors FasterUse Communities and blogs to connect New Employees and Contractors
New Employees
New Hire Community– Share similar experiences through
community – Community blogs across new hires– Question and Answer sessions– Post events for New Hires– Meet colleagues FASTER and create
increased cohesion
New 2 Blue Community (1.700+ Members)
27 © 2011 IBM Corporation
Employee Engagement - New Hire Blogs
New Hire Blogs
First 100 Days Blog
Required for new hires and interns
Easy adoption activity for Gen-Ys
– Journal initial experiences at least one day a week.
– Topics included how to set up meetings, how to book travel, observations from presentations, interviews
– Creates a following of interested colleagues
– Increases connectedness
Undocumented organizational knowledge
– Conferences– Hosting Meetings– Making Presentations
28 © 2011 IBM Corporation
Employee Engagement – Tagging CampaignCreates new ways of communicating
Tagging Campaign
Improve the ability to find people
Define communities of interest
Empowers people to build relationships to share
– Wisdom of Crowds– Tagging / Folksonomy
Recognize key people, content, and documents
Tags are a new form of
communicating
Tags build context for
conversations
Tags structure
information
Tags reveal relationships
29 © 2011 IBM Corporation
Employee Morale - What Makes the YOUR AGENCY special?Creates a sense of pride in the organization
Employee Spotlight Campaign
Invite employees to share the proudest moments… what makes your Agency special
Hear the voice of the employee
Promote a sense of community
Celebrate your Agency Core Values
Engage employees from all areas of your Agency
Recruiting collateral
30 © 2011 IBM Corporation
Strategic Communications Organizational NewslettersCreates a consistent and pervasive messaging for the most important initiatives
Organizational Newsletters
Use wikis to post Agency/Organizational newsletters
Bypass the need for web developer to post and update information
Readers have easy access to current information
Turns uni-directional newsletters into bi-directional conversations
Reduces email traffic
Searchable
31 © 2011 IBM Corporation
Strategic Communications - Communicate Business PrioritiesUse blogs to support department-wide priorities and initiatives (eg AARA) from SMEs
Business Priorities Drive communications on largest
initiatives through individual and group blogs
Eliminate newsletters and email messages and point interested parties to the blog
Pair new hires with SMEs to collaborate on blogs
Link related documents via files
Use blogs for interview format
Conduct organizational challenges through blogs
32 © 2011 IBM Corporation
Find and collaborate with people who know something about something you need to knowOrganizational Profiles make talent, experience, skills and interests easy to access
Profiles + Builds on existing Skills and Experiences
Shows My Network
Highlights Interests
Identify Expertise
Use Early Adopters to grow networks and on-board new profiles
Integrate with Learning
Create organization brand/look and feel
33 © 2011 IBM Corporation
Host conferences and large organizational meetingsReduce conference/meeting management costs with wikis and file sharing
Conferences and Meetings Build agenda through wikis to reduce
revisions, printing costs
Use wikis to build speaker profiles and bios
Share all event content through wiki or file share system
Build registration page
Share directions
Create Participant Feedback pages to build excitement around event
34 © 2011 IBM Corporation
Make Knowledge Harvesting Easier!Use social bookmarks to create the ‘bread crumb’ trail of inputs to intellectual capital
Bookmarking for Knowledge Harvesting
Prepare project teams and initiatives early on with instructions on how to use bookmarking. Use throughout an engagement or initiative.
Reduces email traffic and knowledge capital left on hard drives
Is in some cases MORE valuable than end product harvesting
Combine with File Sharing to capture a more comprehensive knowledge harvesting ‘story board’ of project inputs and end products
Use with end of project harvesting as wellProject Documents and Inputs
35 © 2011 IBM Corporation
Agenda
Enterprise 2.0/Web 2.0/Social Media
New Approach to Managing Projects/Project Management 2.0
Examples of Social Media Use in Project Management Innovation
– Crowdsourcing– Collaboration– Web 2.0/Social Media
Q&A
36 © 2011 IBM Corporation
THANK YOU