Want to Survive?PACA 2007

Bryan Zmijewski, LuckyOliver

Who am I?

What is LuckyOliver?

LuckyOliver is stock photo community and marketplace that helps creative people buy and sell images. Our quality, low cost images are used by designers, small businesses, marketers and consumers.

Want to Survive? Seven Business Concepts

1.Technology Wins

The future of this industry is dependent on understanding and embracing technology. Communication with customers is on their terms.

2. DIY

The customer expects instant results. They need simple ways to use images- they may not be professionals, but they’re going to get it done themselves.

3.Retailing- Midstock

Companies need to understand what drives the customer to purchase images. Price is only one factor.

4. Customers don’t need pictures.

And they don’t need ideas. They need solutions to help them get stuff done.

5. Open Markets Dominate

• 8 out of 10 people don’t know what a stock photo is…• 1 billion users will produce something online. They will not create

something from scratch, but they will assemble pieces. Users will need legal, quality images to complete their projects.

6. Longtail is in full effect.

The cost of hosting images makes it possible to reach the needs of 100’s of millions of customers with specific needs.

7. Images are not the Brand

Customers need images to explain concepts and solve problems, not build brands.