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Customer Loyalty Builder
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• Consolidated loyalty platform, designed for any type of
business;
• A tool for building loyalty programs depending on the
business specifics;
• Ability to easily create and effectively manage diverse
and attractive loyalty programs;
• The best way to build long-term and stable
relationships with the customers;
• Ability to attract new clients.
What is Loyax?
Loyax Major Goals
Retain. Repeat. Reward
Goal №1 is acquisition of information relating to
customers' spending habits and patterns.
Goal №2 is to actively cultivate loyalty among customers
to ensure they continue patronizing the business.
Retain your clients
Repeating purchases
Reward your customers
Cloud solution Scalability
What does Loyax stand for? Technical advantages
What does Loyax stand for? Functional advantages
• One stop builder for all major
loyalty programs (discounts, bonus, punch, points exchange between group of businesses, etc.)
• Self-managed platform and customization
• No investment in own software, hardware and admin staff
What does Loyax stand for? Business advantages
• Customer segmentation
• Business Intelligence reports (consumer behavior patterns)
• Enhancing communication channels with social and digital media (e-mail, SMS, Facebook, mobile devices, etc.)
• Punch card
– Punch Card is a loyalty program that allows the visitor to use a certain
service or buy certain product fixed number of times, for some period of
time and probably be rewarded by the business client.
• Bonus program
– The purchase of certain products rewards the customer with fixed amount
of "club points" (bonus points). Having those, the client can trade them for
products or discounts that the business specified in advance.
• Package program
– The business client can offer set of products on a price lower than the total
of selling those individually. To manage such promotions businesses will
setup package programs with Loyax.
Features (1)
• Cross-points exchange
– Exchanging points is designed for good "valuation" of a customer’s loyalty
points, thus giving greater value to end users and the opportunity to
redirect / sharing of customers between different businesses.
• Lottery
– The purchase of a product will guarantee customers participation in a
lottery. The more of that product the client buys, the bigger chance to win
the lottery the client has.
• Vouchers
– Loyal customers can receive or buy online vouchers for certain products or
discounts.
• Gift cards
– Customers can buy products and services online and push those to
another account as a gift.
Features (2)
Enterprise Edition (Integration with ERP and POS)
Component Sirma Third-party partner
Tablet ˅
SIM card (data) ˅
Loyax mobile application for the tablet ˅
Loyax platform as a service ˅
Loyax cards ˅
E-mails ˅
SMS v
Marketing materials ˅
Basic Edition (bundle for SME)
Clients: How do end clients use Loyax?
Clients: Use the smartphone to reach
Loyax
Mobile applications for Android and
iOS are available with the following
basic features:
• LBS (Location Based Service) for
positioning the customer and
indicating the nearest Loyax stores;
• Up to date information about the
collected loyalty points and available
rewards;
• QR code and barcode that replaces
the physical need of hand-held cards.
Main benefits for the businesses: • Reaching a huge pool of customers
• Cost effective cloud solution
• Starting of own loyalty program from day one
• Shared points can be spent into either merchant that participate in a business group
• Promote their business through the Loyax portal
• Add social power into their communication
Main benefits for the clients: • One loyalty card for multiple venues
• Spend collected points everywhere in a single merchant or a business group
• Be individually approached by targeted messages
Loyax benefits in brief
Thank you! If you have any further questions, we would be happy to address them.
Sirma Solutions JSC
135 Tsarigradsko Shosse Blvd., Floor 3
1784 Sofia, Bulgaria
Tel. +359-2-976-8310
Email: [email protected]
http://www.loyax.com
Winner in category “Business Development”