Loyalty through partnership info new ls pptx

© Leading Matters Pty Ltd

“Making sure your clients stay with you… and never want to leave”


1. How do you get your clients to market your business?

2. How do you get your clients to actively contribute

to your business strategy?

3. Do you think your clients are loyal because they

like you and they think your offering is great?

3 Questions for you


Reduced costs

New business through positive W.O.M

Top-of-mind referrals

Increased revenue

Improved organisation

The key benefits of Loyalty throughPartnership

“Why settle for client retention when you can have loyal partners?”


The research supports our hypothesis:

A B C

Client retention Client Trust Increased Loyalty Partnership Profitability!

It is a simple equation

“Set your compass to North East and enable loyalty to inflate your revenue”


Gaining Loyalty through Partnership Versus Measuring for Retention

Client retention can really only be measured “after the fact”

Consider the benefits of knowing your clients are loyal versus guessing and hoping that your clients will be with you next year!

Imagine the planning you could do!


?

How on earth can you know they’re really loyal?




Legend

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When both connections are at the higher levels, you’re on track to head for Loyalty through Partnership – and increased profits.

© Leading Matters Pty Ltd4

The Leading Matters 6 Step Process

to Loyalty through Partnership

© Leading Matters Pty Ltd© Leading Matters Pty Ltd

Phase one

Phase two


Phase 1: (Steps 1,2 &3)Getting the truth: Gaining your clients in-depth feedback for your insight

1. Prepare for Partnership

2. Client Insight & Loyalty Audit

3. Debrief & Review Findings

“If your clients’ buying power impresses you, wait till

you experience their brain power”


Phase 2: From Insight to Action

The Loyalty Map


Phase 2: From Insight to Action: Steps 4,5 & 6

4 Define route map and plans

5. Set course to Action & Implement plans

6. Evaluation

This is program is developed collaboratively

with you and delivered over a period of up to

37 weeks with up to 14 hours of hands on

navigation and support.

The Loyalty Map

“Loyalty is never given. It is earned”


Phase 2: Benefits of Taking Action!

Build trust and credibility with your clients by

proving you have listened!

Promote staff engagement

Collaboratively develop your own enduring

client engagement & partnership model

The Loyalty Map



We know Loyalty through Partnership delivers results so we’re happy to share the risk!

For the entire Loyalty through Partnership

Programme, Phases 1 & 2, we offer the option

of two fee structures.

1. Fixed Fee Rate: This rate includes the minimum of 10 client participants.

2. The Loyalty Fee Rate: Is 50% less than the Fixed Fee. In addition, an agreed percentage of the increase in revenue generated - calculated over a defined period.



We are also able to unbundle Phases 1 & 2.

Phase 1: we’ll get the truth and insight from your

clients;

Then the results will help you decide if you need us for

Phase 2! Mapping the route to Loyalty through

Partnership.


Or, you can wait and see first


Phase 1 & 2 – Unbundled:

A fixed fee rate applies when you select Phase 1 only.

The Fixed Fee Rate for Phase 1:

Starts at $12,500 and includes the minimum of 10

clients. (Steps 1-3)

If you then decide you’d like us for Phase 2,

you are still eligible to go for the Loyalty Rate!



We know it takes courage…

To find out what your clients really think

because we do promise that you will.

The question is, what do you think?

Are you ready for gaining Loyalty through

Partnership?


Our Company Policy: Your Absolute Guarantee

Your decision to invest is an easy one

because you are protected by this guarantee.

If you feel any particular aspect of our

service is not everything you expected, simply

tell us. We guarantee to rectify or refund.

You have our word, in writing!


They’re Talking About Us

Gratitude is expressed in thought, word and deed

“...we know how to do things

better as a result of the quality

of feedback we got from our

customers. Having this

information definitely helps

with developing customer

loyalty and retention,

promoting new business

development and as a result,

improves our bottom line. I

unreservedly recommend the

Leading Matters process.”

Andrew Matlock, Vice President Sales &

Marketing, NewSat Limited Southbank,

VIC 3006

...“Remember, there is the

immediate benefit of gaining

Brilliant Testimonials for

marketing purposes but as

business owners, we should all

investigate the customer

experience our business provides

our clients from an objective

point of view.”

Justin Rigby, Managing Director, Commercial

Industrial Painting Services (CIPS) Chelsea

Heights, VIC 3196

Business

Loyalty through partnership info new ls pptx