FAST FACTS

REACH YOUR AUDIENCE

Sunday readership: 2.4 million Sunday circulation: 955,319 latimes.com: 32MM monthly UVs (online & mobile)

Weekday readership: 1.5 million Weekday circulation: 690,870 latimes.com: 137MM monthly PVs (online & mobile)

Sources: Uvs & PVs: comScore December 2015. National/Local (Friday circulation); LAT Regional, Community & Hyper-Local Circulation (March 2014 AAM Audit; Sunday print circulation excluding bulldog editions)

Note: Zoned circulation numbers do not add up to the total circulation because Sunday and Weekday circulation numbers include digital circulation and branded edition.

Valley/Ventura – 156,881

Westside/Central - 133,370

South Bay/Southeast - 131,511

San Gabriel Valley/Inland Empire - 198,854

Orange County – 113,493

Community

Valley/Foothills – 123,204

Burbank/Glendale/Pasadena – 47,173

Hyper-local

Regional

Thursday – Saturday East Zone- 167,211

West Zone- 307,458

Sunday East Zone- 344,789

West Zone- 389,320

C I R C U L AT I O N

Well-educated 57% are College Educated 56% more likely to hold a post graduate degree

Accomplished 43% w/ Professional/Managerial occupations

Digital/mobile savvy 79% are Smartphone Owners 66% are Tablet Owners

Homeowners 59% are Homeowners

High HHI (Median) $86,000 (online readers) $80,000 (daily print readers)

High home values 82% more likely to own homes valued at $1 Million+

Median age: 47 Age 18-34: 31% Age 25-54: 54%

Gender 51% Male/ 49% Female

ANY AUDIENCE

Source: Scarborough Los Angles 2014 R2; NOTE: TV reach based on Prime Time average ½ hour (8-11p / M-Sa7-10p Sun); Reach figure is the percentage of LA adults 18+ based on single ad

insertion. Radio: Top 20 English language radio stations in L.A. DMA based on Nielsen August 2014 Topline report (Morning drive 6a-10a; Afternoon drive 3-7p) KIIS-FM,KBIG-FM,KPWR-FM,KRTH-

FM,KLVE-FM,KOST-FM,KAMP-FM,KFI-AM,KCBS-FM,KSWD-FM,KLAX-FM,KSCA-FM,KHHT-FM,KNX-AM,KROQ-FM,KBUE-FM,KRCD-FM,KKGO-FM,KLYY-FM,KPCC-FM,KLOS-FM,KTWV-

FM,KYSR-FM,KUSC-FM,KXOL-FM,KDAY-FM,KCRW-FM. Online: Scarborough Recontact Study 2014 R2, Past 7 days website readership.

2.5% 3.1% 1.7% 2.6%

Daily: 10% Sunday: 17%

One ad in the daily or Sunday Times reaches a far greater percentage of L.A. DMA adults than a spot on any broadcast network.

Morning: 713,087

Afternoon: 842,618

510,931 214,979

311,781 145,444

1.4 million

Daily: 1.4MM Sunday: 2.4MM

A single ad in the LA Times reaches more adults than an ad during both peak drive times (morning & afternoon) on the top 20 stations in the L.A. DMA

In the L.A. DMA the LA Times daily readership is over: 8x larger than The New York Times 5x larger than LA Daily News 2x larger than OC Register 4x larger than Wall St Journal

WaPo -

333,695

OCR -

419,992

NYT -

549,098

LA Times

1.4 million

Comparison of online traffic finds latimes.com reaches more of the local audience: 4x larger than WaPo.com 3x larger than OCR.com 2.5x larger than NYTimes.com

LA Times INA: 4.15 MM

L.A. DMA Reach: 30%

TV

RADIO

NEWSPAPER

ONLINE

INTEGRATED

REACH