1. Looptworks Jeremy Berres-Paul, Taylor Hinshaw Augie
Rittenberg, Ye Wu
2. BackgroundFounded September 2009 Co-owned by Scott Hamlin
& Gary PeckSolution to a problemBased in Portland, Or Scott
Hamlin in Entrepreneur Magazine
3. Human Resources Scott & Gary Owners Barry R. Maia P. S.
Group Kiana N. Sales Head Employees Marketing Manager Designer Beth
T. 12 Sales Interns Asst. Reps Designer
4. UpcyclingThe process of converting waste materials or
uselessproducts into new materials or productsof better quality or
a higher environmental value.
5. PEST Analysis Political - intellectual property - labor laws
- environmental law Economic - recession - outsourcing
6. PEST Analysis Sociocultural &Demographic - fashion
swings and trends - brands Technological - high competition - low
cost solutions
7. Key Success Factors Key Success Factors In Clothing Industry
Global Sourcing to Lower Costs Recognition of the Company and
Brands Multi-Channel Retailing Price policy Sales Promotion
Marketing Strategy
8. Existing Competitors
9. Risk AssessmentRisks that Could Impact Looptworks
Performance Profit Risk: limited number of products, markets, and
delivery channels result in net income risks. Financing Risk: funds
are difficult to obtain. Operation Risks: Undercapitalization: poor
planning Break-Even: low price
10. Risk AssessmentContingency Plan for Risks Profit Risk:
creates to the companys income statement is profit risk measurement
and management Financing Risk: Debt Financing: Banks, Credit
Unions, Local Government Equity Financing: Venture Capitalists and
Angel Investors Operation Risks: Undercapitalization: enough cash
hold Break-Even: better cost controls and price increases
11. Opportunities in the Industry Apparel Industry is
overcrowded with competitors SOLUTION: Differentiate yourself
through innovation But how do you innovate basic, non- performance
clothing items? Think process innovation rather than product
innovation
12. Opportunities in the Industry More importantly- think Green
Opportunity to be ahead of the pack Position yourself in an
uncluttered space, less competition More Importantly, capitalize on
the emergence of the Green Consumer
13. Opportunities in the Industry Who is this new Green
Consumer? The fact that 18-24 year olds see themselves as green is
important to marketers seeking to connect with this important
consumer group* Younger people are substantially more likely to be
avid green consumers** One of the biggest opportunities is
capitalizing on this emergent group *Green Marketing US April 2010.
Mintel Group LTD. April 2010 **Green Living US. Mintel Group LTD.
February 2011
14. Recommendation Looptworks has already capitalized on the
opportunity of going green Recommendation: Shift focus towards the
college-aged green consumer by introducing their Upcycled products
in university bookstores Inadvertently attract the non-mainstream,
alternative consumer
15. Implementation Over 5 years, Looptworks will stagger the
introduction of products into 9 total university bookstores
Entering Oregon 1st, Washington 2nd, and California 3rd Product
lines to be introduced Basic T-shirt Basic Sweatshirt Long Sleeve
T-shirt Alternative Design T-shirt Basic Jacket All product lines
will be tailored to the individual schools color Ambush
marketing
