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PRINCIPLES OF DESIGN BY ANDREW MCNALLY

Logo design.ppt

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Logo Design Principles

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Page 1: Logo design.ppt

PRINCIPLES OF DESIGNBY ANDREW MCNALLY

Page 2: Logo design.ppt

BALANCE

Balance is a key component in most logo designs.  It is an equilibrium that results from looking at images and judging them against our ideas of physical structure.

Page 3: Logo design.ppt

BALANCE

The Chanel logo demonstrates balance because its symmetrical both vertically and horizontally. This makes the logo “feel” very even and weighted correctly.

Page 4: Logo design.ppt

BALANCE

The Harley Davidson logo shows symmetrical balance because the outline of the whole logo is symmetrical over a vertical axis. The sizing of the letters is also symmetrical.

Page 5: Logo design.ppt

BALANCE

This logo logo shows symmetrical balance because it is symmetrical over a vertical axis. It is also square and even and the lettering is evenly spaced.

Page 6: Logo design.ppt

BALANCE

This logo shows symmetrical balance because it is symmetrical over a vertical axis. The colors also match each other nicely and the shape of the letters look similar.

Page 7: Logo design.ppt

RHYTHM

Rhythm creates a sense of movement as well as patterns through the repetition of certain elements.

Page 8: Logo design.ppt

RHYTHM

This logo shows progressive rhythm as well as regular rhythm. Progressive rhythm is shown in the progression of the guitars and regular rhythm is shown in the spacing between the guitar strings.

Page 9: Logo design.ppt

RHYTHM

The Portland Trail Blazers logo shows regular rhythm because the lines are evenly spaced around each other.

Page 10: Logo design.ppt

RHYTHM

This logo shows flowing rhythm as well as regular rhythm. The lines above cisco are evenly spaced and show regular rhythm as well as flowing rhythm because they change in size.

Page 11: Logo design.ppt

RHYTHM

This logo shows regular rhythm because the slanted lines in A and M match up and are evenly spaced apart.

Page 12: Logo design.ppt

PROPORTION

Proportion is the relationship in scale between two or more objects in a design.  It can create a sense of depth as well as dominance.

Page 13: Logo design.ppt

PROPORTION

This Logo shows proportion because of the increasing sizes of  lines above the adidas name.

Page 14: Logo design.ppt

PROPORTION

The thunderbird logo shows proprotional contrast because the letter is much smaller than the bird which puts more interest and importance on the bird than the letter.

Page 15: Logo design.ppt

PROPORTION

The green mountains (triangles) are different sizes to give the illusion of depth, a great use of proportion.

Page 16: Logo design.ppt

PROPORTION

This logo shows proportion through the A being much larger than and surrounding the M. This shows the importance of the A over the M.

Page 17: Logo design.ppt

UNITY

Unity is the interaction between parts of an image and how they interact as a whole.  There are different factors of unity such as continuance, closure, similarity, proximity, and alignment.

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UNITY

The Unilever shows Unity because although it is a bunch of different objects put together, it looks like a U.

Page 19: Logo design.ppt

UNITY

The WWF logo shows unity because although it has a few spots missing on the panda and is not one whole shape, it still looks like a panda and your brain connects what's missing.

Page 20: Logo design.ppt

UNITY

Hemisphere manages to show unity by creating the image of the top half of a sphere through many different unconnected circles.

Page 21: Logo design.ppt

UNITY

This logo shows unity because although there are gaps in the tops of both the M and the A, they both like like an A and an M.

Page 22: Logo design.ppt

DOMINANCE

Dominance is what determines where the eyes land first based on visual weight were certain aspects of a design are dominant over others.

Page 23: Logo design.ppt

DOMINANCE

The pepsi and the circle it is in is proportionally much larger than the background which shows dominance.  This is what draws your eyes to the pepsi name first before the rest of the logo.

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DOMINANCE

The fox in the firefox logo is in the foreground and is very big.  The blue earth is in the background and takes up much less space which draws your eyes to the fox, showing dominance over the blue earth.

Page 25: Logo design.ppt

DOMINANCE

The Pawn collection logo has one pawn in front of the rest which shows dominance.  This brings the eyes to the front and makes the logo much more interesting.

Page 26: Logo design.ppt

DOMINANCE

This logo shows dominance because the A is much bigger than the M showing more importance while also creating contrast and bringing attention to the M.