Location Based Applications and Social Media Strategy

www.contactmurray.com© Biztegra, Inc. May not be Reproduced in whole or part,

without express permission. All rights reserved

Murray Izenwasser

www.ContactMurray.com

Social Media

Strategy:

Location Based

Applications

May 25, 2010



So,

Who

Is

this

Guy?



Before We Get Started

•You all have running at 100%– Website Optimized

– Web Analytics

– Email Programs

– Search / SEM / SEO

– Affiliate Programs

– Direct Response

– Broadcast

– Print

– Public Relations

– CRM

– Sales Process / Tracking

– …



B

R

A

N

D

Tactic

Goal

Strategy

Campaign

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media?

Social Media!!!







WHY NOW?





Trend #1



Trend #2



Trend #3



+ =

Or More Simply



How Do They Work?



WHAT ARE THE

PLATFORMS















URBAN SPOON

• Peer-to-peer reviews of restaurants

• Access to critic, blogger and peer-to-peer reviews

• Monitor what your guests are saying about your restaurant

YELP

• Peer-to-peer reviews for shopping, restaurants and services.

• 22.8 million unique visitors in 1/09

• Find out what your guests are saying, post special deals or events, respond to comments

TWITTER

• Short messages that are searchable and all the rage

• Doubled in users March 2009

• Grow conversations, develop a following, become a thought leader, talk about what’s going on in your restaurant

FACEBOOK

• #1 Social Networking site

• Connect with guests with your restaurant and with each other

• 8/08 - 100 million users

4/09 - 200 million users

• Create special deals, post unique content, make announcements



But are they good for

Business?

Foursquare collects

location data, which

can measure foot

traffic to a store,

proving quantifiable

ROI for an advertiser



27

Foursquare for business

๏ Rewards customer loyalty based on the data behind foursquare usage. For example, foursquare

can tell you how many times a customer has been to your venue or the frequency of their visits.



28

Tasti D-Lite social media rewards program

๏ TastiRewards, a rewards program that incentivizes customers to associate their Twitter and

Foursquare accounts with their Tasti D-Lite membership cards.

๏ Customers can use their TreatCards to earn points for purchases, but those that opt in to the

social media bonuses will automatically earn additional points. They’ll also update their Twitter

and Foursquare accounts each time the card is swiped and points are earned or redeemed

๏ Each purchase will net an additional point for each social network connection. Customers also

earn one point for each dollar spent, before taxes, on Tasti D-Lite goods.

๏ For every 50 points accrued, customers can redeem a free medium cup or cone.



29

Bravo TV

๏Bravo will begin offering Foursquare players “badges” and special prizes when viewers visit more

than 500 Bravo locations. The locations will be picked by Bravo to correspond with select Bravo

shows including “The Real Housewives,” “The Millionaire Matchmaker,” “Top Chef,” “Kell on Earth,”

“Top Chef Masters” and “Shear Genius.”

๏Bravo will soon creating on-air TV promotions telling viewers how to play the Bravo-enhanced

features of Foursquare

๏Offers the company a chance to try to blur the lines between traditional television media and mobile

experiences

Source: New York Times, January 31, 2010



















•Analytics

•Can Respond To Negative

•Add Pictures

•Advertising Options

•Additional InformationYelp.com/business



Optimize Your Page/Listing

• Professional Photos

• Detailed business Information

• Correct URL

• Correct Phone Number

• Correct Contact Info

• Access to many other YELP tools

• Offer coupons

• Offer specials





One Huge Caveat



WHAT’S GOING ON?











































WHAT SHOULD YOU DO?

So



•Get Accounts

•Clean up

•Offer Specials

•Make your staff aware

•Partner with each other

• (hire an agency)



Creating a Social Media Strategy

for Your Business

Attend a 1 –Day Workshop



Special Thanks

•John Whalen / e.magination

•Karyn Cooks / Flair Media

•Alyssa Crankshaw / Traction

•Matt Siltala / Dream Systems Media



www.SMWorkshop.com

Enter KISS for Discount

Murray Izenwasser

www.ContactMurray.com

?