THE LMS PROJECTan overview

Thursday, March 15, 2012

LMS: GENERAL OVERVIEW

• stands for Learning Management System software

• plan, deliver, manage, and track learning events (including online, virtual classroom, and face-to-face)

• serves as a portal for learning content

• offers reporting and analytics to help with performance reviews

• facilitates use of iPads, salespeople can instantly access product knowledge content

Thursday, March 15, 2012

LMS MARKET OVERVIEW:

• There are many LMS providers to choose from (over 200)

• None of them are perfect

• Low levels of customer satisfaction

• Reliable information about LMS market is expensive

• LMS market giants are reputed to be focused on mergers and acquisitions rather than product development for emerging technologies, such as iPads

• As of April 2011, only a few LMS providers support iPads.

Thursday, March 15, 2012

DECISION MAKING PROCESS• Assess needs from the following departments:

• IT

• HR

• Wound Care Sales

• Surgical Sales

• Appoint representatives from each department to serve on LMS steering committee

• Create list of selection criteria, present to LMS providers as RFP document (request for proposal)

• Assess RFP responses, select 3-4 LMS providers to review in detail

Thursday, March 15, 2012

SELECTION CRITERIA OVERVIEW

• foreign language capabilities

• compatible with existing (and future) corporate technology

• easy to use

• good business relationship with LMS provider

• other key criteria based on department heads’ feedback

Thursday, March 15, 2012

SALES SUPPORT • View/present videos from mobile devices such as iPad

• Reporting functions allow managers to assess salespersons’ performance, and identify training needs

• LMS integrates with Microsoft Outlook and sends reminders for recurring requirements (ie, hospital vendor clearance)

• automated enrollment (eliminates the need to contact workers manually)

• course calendar

• scores and transcripts

• tracks no shows and cancellationsThursday, March 15, 2012

SOURCES

• Mallon, David: Learning Systems 2011: The Definitive Buyer’s Guide to the Global Market for Learning Management Solutions. Bersin and Associates(December 2010).

• Bersin, Josh: Taleo Acquires Learn.com: A Shoe Drops in the LMS Market (September 2010).

• Bersin, Josh: Customer Satisfaction with Talent Management Systems: The Leaders, The Story (December 2010)

• Freifeld, Lorri: LMS Lessons. trainingmag.com/article/lms-lessons (October 2010).

• Graphics sourced from the Bersin report.

Thursday, March 15, 2012