Living Lab Adattativo:la proposta di Puglia Smart Lab

Adaptive Living Lab:Puglia Smart Lab proposal

Carlo De Sanctiscarlo.desanctis@dhitech.it

PugliaSmartLab

+ 14

Bologna 16/10/2013

PSLab is a newborn LL, a space for innovation in which citizens, Government and enterprises collaborate together to co-create services derived from concrete needs in our territory

Puglia Smart Lab

PsLab has been created in the context of Puglia@Service, a research project funded by the Italian Ministry of University and Research to provide 15 young graduates with the skills necessary to run start ups in the near future

The project Puglia@Service is supervised by Dhitech Scarl, a High Tech Technological District (established since 2005 in Puglia)

PSLab joined officially ENoLL, European Network of Living Labs, as an adherent member, in August 2013 at "The 7th wave of ENoLL members”

Mission

Bologna 16/10/2013

PSLab represents a real PPPP (People Public Private Partnership) in which every territorial actor collaborates to achieve the main goal:

To become a

SMART TERRITORY!

25

Public-Private Partnership

Public Partners

Private Partners People

PSLab proposal

PSLab “adapts" methods of involvement, communication channels, technological tools and projects to the target audience

Bologna 16/10/2013

Adaptive Living Lab

Methodology

Existing pedestrian areasNew pedestrian areas to be realizedPriority connections with the cityCrossings protected to be realisedExisting bicycle pathsNew cycle paths to be realised

Bologna 16/10/2013

1) Zone mapping

Pslab focuses on the specificity of the neighborhoods in order to define different characteristics, e.g.: • Pedestrian areas• Bicycle paths• Infrastructures• Priority connections

with the city• Protected crosswalk• Etc.

Bologna 16/10/2013

2) Community mapping

Methodology

Mapping inhabitants by: • Age• Gender• Education• Job• Needs• Expectations• Etc.

Ed

uca

tio

n

Su

stai

nab

ility

Cu

ltu

re

Wel

fare

Hea

lth

Mo

bili

ty

Wo

rkBologna 16/10/2013

3) Needs and expectations analysis

Methodology

By means of outreach

approach in the neighborhood,

we’ll implement initiatives and

projects based on the analysis of

inhabitants’ needs and expectations.

Experiences

Bologna 16/10/2013

Living Lab is an effective tool for dialogue, but..

…How can we improve people’s engagement?

Bologna 16/10/2013

Engagement tools

Make the interaction between citizens and Government attractive and playful

Bologna 16/10/2013

Flash MobGamificationGuerril

la Marke

ting

Bologna 16/10/2013

Guerrilla Marketing

Unexpected actions to intrigue the

citizens and attract them to

the Living Lab

Flash Mob

Bologna 16/10/2013

Collective and viral actions to make

citizens aware about the local issues

Bologna 16/10/2013

Gamification

The user is the main character of the transformation and

improvement of urban areas and the creation of a synergic and empathic social network

Bologna 16/10/2013

Conclusions

Bologna 16/10/2013

Conclusions

Let’s play let’s co-createlet’s build our

Smart City!

www.pugliasmartlab.it Follow us on

Bologna 16/10/2013

Thanks for your attention