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LIVE+ is a Connected Activation™ Agency, where people meet + connect in a live + digital world. #CONNECTIVATION™ is at the heart of our existence. It is our ability to action people and brands into contact through a meaningful live and virtual experience. On a monthly basis, LIVE+ will be releasing a trend report that highlights the trends we have identified within our markets and industries.
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TREND EXHIBIT
2014.JULY
TREND EXHIBIT
2014.JUNE
INNOVATIONS IN PRINT 01
02
03
Monday 30 June 14 LIVE+ Copyright © 2014 2
EASY WAYS TO PAY THE “POP UP” EXPLOSION
INNOVATIONS IN PRINT
01
Monday 30 June 14 LIVE+ Copyright © 2014 3
INNOVATIONS IN PRINT
01
It isn’t news that print has been considered a dying medium unless it
innovates and starts creating content relevant to the “Millennials”
Monday 30 June 14 LIVE+ Copyright © 2014 4
Experiential marketing has surprisingly seen an influx of print-related innovation
within their field of play
Some brands have really brought print to life in some innovative and engaging
activations reminding us that print has something especially tactile about it that
may see it extend it’s life a little longer when used in the right way
Monday 30 June 14 LIVE+ Copyright © 2014 5
INNOVATIONS IN PRINT
01
Becks Playable Poster
Paper Towel Dispenser News WATCH
Monday 30 June 14 LIVE+ Copyright © 2014 6
How did they make the poster?
HOW TO APPLY
APPLICATION
INNOVATIONS IN PRINT 01
THINK ABOUT HOW OLD MEDIUMS CAN BE REVIVED TO ILLUSTRATE NEW AND ENGAGING CONCEPTS
INTEGRATION OF DIGITAL MEDIUMS (LIKE APPS AND CODES) INTO PRINT CAMPAIGNS
Monday 30 June 14 LIVE+ Copyright © 2014 7
EASY WAYS TO PAY
02
Monday 30 June 14 LIVE+ Copyright © 2014 8
EASY WAYS TO PAY
02
Monday 30 June 14 LIVE+ Copyright © 2014 9
Africa has always been an innovator when it comes to moving money
around in a digital world, so advancing into the smartphone arena
shouldn’t come as a surprise
MPESA was the first innovation to come out of Africa and has become
widely regarded across the world as it showcased our potential as
technological innovators
Monday 30 June 14 LIVE+ Copyright © 2014 10
With the increased popularity in the smartphone market within Africa, it was just a matter of time before we
competed with the likes of Square in the mobile payment solution space
Monday 30 June 14 LIVE+ Copyright © 2014 11
SnapScan is an app, powered by Standard Bank and has seen major
growth after winning “App of the Year” in 2013 at the MTN Business
Awards
Monday 30 June 14 LIVE+ Copyright © 2014 12
This and other easy pay solutions are quite obviously spreading like wildfire
amongst the entrepreneurial community in South Africa
EASY WAYS TO PAY
01
SnapScan Information WATCH
Monday 30 June 14 LIVE+ Copyright © 2014 13
SnapScan Demo
READ Restaurant let's patrons pay with Instagram
HOW TO APPLY
APPLICATION
EASY WAYS TO PAY 01
SMALL BUSINESSES THAT NEED TO ACCEPT PAYMENT ON THE ROAD CAN RECEIVE SAFE AND INSTANT PAYMENT A NEW WAY FOR BUSINESSES TO SHOW THAT THEY UNDERSTAND THE NEEDS OF THEIR CONSUMERS
Monday 30 June 14 LIVE+ Copyright © 2014 14
THE POP-UP EXPLOSION
03
Monday 30 June 14 LIVE+ Copyright © 2014 15
The pop-up shop started as an almost “guerilla” retail experience but in
recent times these stores have become less surprising in certain
spaces
Monday 30 June 14 LIVE+ Copyright © 2014 16
THE POP-UP EXPLOSION
03
Pop-up shops are now brand experiences within a retail
environment. It is a space where brands can be more daring and
creative within their product category…
… or brands can play in spaces that
you wouldn’t necessarily associate with a particular category
Monday 30 June 14 LIVE+ Copyright © 2014 17
Perhaps in future brands should be looking more towards longer-living
flagship stores rather than the short-lived pop-up, to express brand
intrinsics
Monday 30 June 14 LIVE+ Copyright © 2014 18
Monday 30 June 14 LIVE+ Copyright © 2014 19
Pop-Up vs. Flagship
READ
WATCH
Pop Up Experiment: Best & Less
HOW TO APPLY
APPLICATION
THE POP-UP EXPLOSION 03
HOW CAN YOUR CONSUMERS INTERACT WITH YOUR BRAND IN A UNIQUE SPACE?
TAKING THE BRAND TO WHERE YOUR CONSUMERS ARE
Monday 30 June 14 LIVE+ Copyright © 2014 20
TREND EXHIBIT
2014.JULY Monday 30 June 14 LIVE+ Copyright © 2014 21
MAKE THE CONNECTION
www.liveplus.co.za [email protected] @connectivation
© 2014 LIVE+ This document and any related documents are confidential and intended solely for the use of the individual or entity to whom these are addressed. The contents of this document and all attachments are owned by the LIVE+, and are protected by all trademark, intellectual property and copyright laws. Therefore, you must treat the contents of this document like any other copyright material, by viewing or copying any elements within this document you do not become the owner of the materials and all copies thereof. All rights protected in this Agreement, including intellectual property, solutions, models, processes, concepts, designs, graphics and all variations thereof. All contents will remain the property of LIVE+ unless written authority is granted by the company.
Monday 30 June 14 LIVE+ Copyright © 2014 22
![[Exhibit A] [Exhibit B]. [Exhibit D] [Exhibit F]](https://img.pdfslide.us/doc/110x75/6294402616e6d749834caeff/exhibit-a-exhibit-b-exhibit-d-exhibit-f.jpg)