Listening for Opps on Twitter

Listening for

opportunities

on twitter

from the annals of @AdBroad

true twitter tales from @Adbroad

The four stages of twitter:

as diagnosed by @ jasonhiner


1. Incredulity


Futureman, courtesy Dave Wilkie,

@jetpacks

2. Aha!


3. Hey, I’ve got something to

post!


4. Thinking in 140 characters


Your brand is being defined by what others are saying about it

14 % consumers trust recommendations from ads; 78% trust recs from friends


(or not saying about it) on multiple channels you can’t control


Business reputations that take years and millions of dollars to build can now be undone by a single tweet.


That’s why it’s so important to listen


Brand benefits of listening:


Discover evangelists who can rally crowds for you.


Increase brand equity by building reputation for being attentive.



Take advantage of unique opportunities to promote.


Do real time research.


There are lots of ways to search twitter.


Start with search.twitter.com


Google search tools





It matters less which tool you use, matters that you use one (or more)


What to search for:

• your name • your competitors’ names• your category • your product, services, event names • CEO or well-known personalities associated with your organization • brands and taglines • URLs for your blog, web site, online communities • industry terms or other phrases • your strengths and weaknesses.


Don’t hide from bad news


Turn lemons


into lemonade


in customized flavors


The first tweet is the hardest


But it’s okay if your first post isn’t exactly right.


Have patience. Social media takes time. Like any relationship.

helen klein ross

@[email protected]