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Presented on February 10, 2010 at CCIS in Calgary. Talking about the value of listening overall, as well as specifically to customers, vendors, partners, competitors. Includes examples of job search monitor and business monitor.
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LISTEN FIRST
marketing practices for entrepreneurs
and small businesses owners
CCIS Business Networking Session
presented by Alexander Zagoumenov
Why listening is important?
What should youlisten to?
How should you listen? Examples.
Why listening is important?
source: ps1.org
MARKETING TODAY
HABIT #5
First seek to understand, then to be understood
Just because…
… you arecurious!
Why listening is important?
What should youlisten to?
WHAT DO YOU LISTEN TO
Traditional listening habits
GOALS ARE IMPORTANT
Why do you listen?
BRAND
Image source: whiteduck.com.au
COMPETITION
Know who you compete against and what they do.
Why listening is important?
What should youlisten to?
How should you listen? Examples.
INTRODUCTION
TO RSS
BUSINESS MONITOR
Example 2
CREATE A PLAN
1. Identify goals
2. Select what to listen to
3. Setup a monitor
4. Listen regularly
AND REMEMBER…
Just because…
… you arecurious!
THANK YOU!
Special thanks
Tatjana Beocanin, CCIS for organizing
Raquel Pinto, CCIS for organizing
Google & people for beautiful images
Stay in touch
http://zagoumenov.com
twitter.com/zagoumenov
ca.linkedin.com/in/zagoumenov
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