Embed Size (px)
DESCRIPTION
By Anthony JulianoPresented to the Women's International Network of Utility Professionals (WiNUP) Northern Indiana ChapterJune 19, 2012
Citation preview
ANTHONY JULIANO | JUNE 19, 2012
2006 2007 2008
2009 2010 2011
IS ALL ABOUT
ENHANCING EXISTING
RELATIONSHIPS
MEMBERS (IN MILLIONS)
0
100
200
300
400
500
600
700
800
900
Facebook LinkedIn
Members
FACEBOOK’S LIMITATIONS AS A
PROFESSIONAL NETWORKING TOOL
FACEBOOK LAUNCHED EXCLUSIVELY FOR
COLLEGE STUDENTS—AND MOST USERS STILL
FOCUS ON PERSONAL/PLAY, NOT
PROFESSIONAL/WORK
YOU DON’T ALWAYS OWN YOUR MESSAGE
(WALL POSTS, TAGGED PHOTOS)
VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE-
EDGED SWORD
TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)
“PEOPLE ARE IN
A DIFFERENT
CONTEXT AND
MINDSET WHEN
THEY'RE IN A
PROFESSIONAL
NETWORK.”
- DIPCHAND
“DEEP” NISHAR,
MEMBERS’ AVG. ANNUAL
HOUSEHOLD EARNINGS
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
Facebook LinkedIn
Series 1
SOURCE: COMSCORE, MARCH 2011
BUT ISN’T A
PROFILE JUST
A GLORIFIED
RÉSUMÉ?
LEAD GENERATION
0
0.5
1
1.5
2
2.5
3
TWITTER FACEBOOK LINKEDIN
VISIT-TO-LEAD RATIO VISIT-TO-CONVERSION RATE
SOURCE: HUBSPOT
YOUR PROFILE
IS ONLY
THE BEGINNING
WHERE SHOULD YOU SPEND YOUR TIME ON
?
• STATUS UPDATES
– INTEGRATED WITH
• ADVANCED SEARCH
• RECOMMENDATIONS
• INTRODUCTIONS
• ANSWERS
• APPLICATIONS
(SLIDESHARE, BLOG
FEEDS)
• EVENTS
• GROUPS
• RECRUITMENT
• COMPANY PROFILE
• FOLLOW COMPANIES
STATUS UPDATES
ADVANCED SEARCH
RECOMMENDATIONS
WHAT YOU’RE WORKING ON
SHARING WHAT YOU’VE
READ/RESOURCES/INDUSTRY NEWS
ADVICE/OPINION
QUESTIONS
EVENTS
GOOD STATUS CONTENT: EXAMPLES
DON’T SELL
AT LEAST 1/WEEK
BUT NO MORE THAN
1/DAY
EVERYTHING YOU
SAY SHOULD
BE RELEVANT TO
YOUR WORK
A FEW TAKEAWAYS
• THE STRONGER YOUR NETWORK, THE MORE
EFFECTIVE ADVANCED SEARCH BECOMES,
BUT…
• IT’S VITAL THAT YOUR 1ST DEGREE
CONNECTIONS BE PEOPLE YOU KNOW
• USE THIS INSTEAD OF, OR BEFORE, COLD
CALLS
HOW DO YOU OBTAIN
RECOMMENDATIONS?
• DO GOOD WORK
• ASK FOR THEM—TIMING IS EVERYTHING
• GIVE THEM (BUT NOT QUID PRO QUO)
WHERE SHOULD YOU SPEND YOUR TIME ON
?
• STATUS UPDATES
– INTEGRATED WITH
• ADVANCED SEARCH
• RECOMMENDATIONS
• INTRODUCTIONS
• ANSWERS
• APPLICATIONS
(SLIDESHARE, BLOG
FEEDS)
• EVENTS
• GROUPS
• RECRUITMENT
• COMPANY PROFILE
• FOLLOW COMPANIES
IF YOU ONLY HAVE
10 MINUTES A DAY FOR
1 MIN. EACH
1. WRITE A STATUS UPDATE—WHAT’S THE MOST INTERESTING THING YOU’RE WORKING ON/HAVE TO SHARE TODAY?
2. FIND ONE CONTACT’S STATUS UPDATE TO “LIKE” (SOMETHING THAT DOESN’T REQUIRE A COMMENT)
3. COMMENT ON ANOTHER CONTACT’S STATUS UPDATE
4. CLICK ON “WHO’S VIEWED MY PROFILE”; SEE WHO’S SEEKING YOU OUT
2 MIN. EACH
1. CHOOSE ONE DISCUSSION FROM ONE OF
YOUR GROUPS AND COMMENT
2. SEND A MESSAGE TO A CONTACT YOU
HAVEN’T SPOKEN TO IN A WHILE; SUGGEST
A MEETING IF APPROPRIATE
3. REVIEW ONE PRIORITY CUSTOMER’S
COMPANY PROFILE TO STAY UP-TO-DATE
WITH THEM
LINKEDIN FOR
PROFESSIONAL
DEVELOPMENT &
PERSONAL GROWTH
MONDAY, JUNE 25
6 - 9 PM
WHAT’S INCLUDED
MORE DETAILS ON LINKEDIN’S FEATURES
NOVATIONS & CIDENTALS
(ADVANCED TIPS AND TRICKS)
GETTING STARTED ON LINKEDIN
ONE-ON-ONE TRAINING
LINKEDIN IN DEPTH—TAKEAWAYS
1. RELATIONSHIPS ARE THE KEY TO SUCCESS—AND LINKEDIN IS
DESIGNED TO HELP YOU ENHANCE YOUR EXISTING
RELATIONSHIPS
2. OPTIMIZING YOUR PROFILE AND CONNECTING WITH OTHERS
IS JUST THE START
3. EVEN IF YOU ONLY HAVE A FEW MINUTES A DAY, LINKEDIN
MAY BE WORTH YOUR TIME
5. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE
8. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK
11. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP
21. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT
27. FLICKR/MAGNIFYING GLASS/ANDERCISMO
35. FLICKR/THUMBS UP!/KRISSEN
37. FLICKR/SETH GODIN/MIRKA23
38. BECKY JOHNS/BECKY-JOHNS.COM
