LinkedIn for Marketers: a deep dive with uberVU and LinkedIn Queen Eve Mayer

LinkedIn for Marketers

A deep dive with the “LinkedIn Queen”

Eve Mayer

#LImktg

May 29, 2013

Your Presenters:

Eve MayerCEO, Social Media Deliveredand the @LinkedInQueen

socialmediadelivered.com

Elisabeth MichaudSocial Media Marketing/Community ManageruberVU

ubervu.com

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About uberVU

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Interact!Use the hashtag #LImktg

UpdateFollow us on Twitter for ongoing updates: @ubervu

Questions?Submit questions anytime through GoToWebinar – time permitting, answers will be at the end

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LinkedIn for Marketers: A Deep Dive with

the “LinkedIn Queen” Eve Mayer

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What is Social Media?What is Social Media?

An ONLINE COMMUNITY shared with people who like and do similar things that you like and do

A place to have a CONVERSATION with colleagues, fellow consumers, and customers

A place where people GIVE and GET information about things that interest them

Social Media is simply people COMMUNICATING through new technologies

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Twitter StatisticsTwitter Statistics

Number of worldwide users 550 million

Number of Tweets daily 400 million

Average age of users 33

Percentage who Tweet on mobile 60%

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Facebook StatisticsFacebook Statistics

Number of worldwide users 1.1 billion


Average mobile daily visits 500 million

Average visits per month 49

Average friend count 141

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YouTube StatisticsYouTube Statistics

Daily video views 4 billion

Monthly page views 92 billion

Hours of video uploaded every min. 72

Number of views in 2012 1 trillion +

Unique visitors per month 1 billion

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PinterestPinterest

Number of worldwide users 48.7 Million

Unique visits per month 850 million

Page impressions 2.3 billion

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Google+Google+


Active monthly users 359 million

75% of Top 100 brands have active profiles

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InstagramInstagram

Monthly active users 100 million

Photos per day 40 million

Likes per second 8,500

Comments per second 2.8 million+

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LinkedIn StatisticsLinkedIn Statistics



Average Household Income $110,000

Company Pages 2.8 million+

Groups 1.6 million+

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SECRET #1SECRET #1

If your company likes selling products and services to people who have money, then

LinkedIn is for you.

The average household income of a LinkedIn user is $110,000.

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Why Does LinkedIn Matter?Why Does LinkedIn Matter?

“New marketing is about the relationships, not the medium.”

- Ben Grossman; Founder and chief strategist BiGMarK

LinkedIn matters because…• It offers unmatched efficiency when developing

business contacts and new leads online. • Provides infinite market research capabilities.• Secures an online network of connections.• Has the ability to establish credibility with the

right audience when optimized properly.

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Who is Using LinkedIn?Who is Using LinkedIn?

• Your current & future employers and clients• Your colleagues • Your potential strategic partner • Your competition

MOST IMPORTANTLY, the people and resources you need to know and need

to connect with are using LinkedIn

LinkedIn is considered the professional Social Network of choice

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SECRET #2SECRET #2

Stop setting up individual profile pages like resumes. Instead, turn them into your most

powerful sales and marketing tool.

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LinkedIn Profile TipsLinkedIn Profile Tips

Begin by prioritizing your goals

It’s important to identify…

What is the goal of this profile?

Keep these goals in mind when building

each section of your profile.

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Use a professional picture.

• This should be a professional headshot if possible • If one is not available then a candid headshot will work • This should be a picture of you NOT A LOGO

* The place for logos is on the Company Page • Do NOT include other people or personal items in photo

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SECRET #3SECRET #3

Use your status message as a free professional billboard.

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Status Messages = Business Opportunity

• Your status is your FREE professional billboard• Include links often for interesting and relevant news• Can be synced to post to Twitter, but not from Twitter to

LinkedIn• Update often, ideally once a day but at minimum

once per week• Updating your status populates your information onto

the home pages of your connections

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LinkedIn Profile Tips – Get LinkedIn Profile Tips – Get recommendations.recommendations.

• These are CRITICAL to an optimized profile • Strive for at least 5 to 10 recommendations• You can only request recommendations from your

connections on LinkedIn• Recommendations are highlighted under experience

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LinkedIn Company PageLinkedIn Company Page

What a LinkedIn user sees at a glance about your company:

• Industry & company specialties

• A list of current & former employees

• Who current & former employees are connected to within your network

- Perhaps they can provide you with an introduction?

• Revenue from previous years if you are a public company

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SECRET #4SECRET #4

Fish where the fish are, not where other fishermen are. Join the right groups.

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LinkedIn Groups – Using the Group LinkedIn Groups – Using the Group DirectoryDirectory

The GROUPS DIRECTORY helps you find the right group.

• Invite your connections to join a group by clicking the ‘Share’ button.

• If your membership is subject to review by a group manager, they may require additional information such as a valid e-mail tied to your profile

• You also can ask the group owner questions or provide additional information via an email link.

• You can be a member of up to 50 groups at a time.

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SECRET #5SECRET #5

Connections and Groups are the secrets to success on LinkedIn, but not the way you think

they are.

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LinkedIn GroupsLinkedIn Groups

Currently there are more than 1,425,000 active groups on LinkedIn and almost 4,664 are

dedicated to social media marketing.

Each Group Listing provides: a description, a ‘Join’ link, a ‘Share’ button, number of members, similar groups, owner name.

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SECRET #6SECRET #6

Investing the right amount of time and doing it consistently yields outrageous rewards,

making LinkedIn the most underestimated business development tool ever.

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Suggested Time Spent on LinkedInSuggested Time Spent on LinkedIn

• 20 minutes per day

• 4 days per week

• Doing 3 things:

Updating status message

Cleaning out the inbox

Prospecting for Business or Direct Reachouts to

Achieve Business Goals

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Suggestions for LinkedIn Company Suggestions for LinkedIn Company PagesPages

• Update status once per day using the Social Media

Business Equation.

• When followers interact make sure to respond within

24 hours on weekdays.

• Fill out the Products and Services tab for maximum

impact.

• Utilize visual imagery when creating status updates for

higher engagement rates.

• Completely fill out profile with company information,

and make it easy for LinkedIn users to contact you.

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Visit us online at: SocialMediaDelivered.com Follow us at: Twitter.com/SocialMediaDel

CONNECT WITH EVEEmail: [email protected]

Office: +1 469.248.0616LinkedIn.com/in/LinkedInQueen

Twitter.com/LinkedInQueen

LetLet’’s Connects Connect

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Q&A#LImktg

Thank you!

Elisabeth Michaud@emichaud/@ubervu

ubervu.com

Later this week, you’ll receive a link to the recorded webinar and slides. More questions? Tweet us @ubervu!

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Eve Mayer@LinkedInQueen

socialmediadelivered.com