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www.digitalvidya.com© Digital Vidya
Social Media Workshop
How to use LinkedIn for Networking?
www.digitalvidya.com© Digital Vidya
What’s in it for a Business?
Potential Vendors/Employee Evaluation Tool
Competitive Analysis Research Tool
Sales Pitch for Potential Customers
Engage and get relevant information
Direct Sales: Respond to appropriate service requests
Create Specialized Professional Groups
Generate Search Engine Traffic
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What to do on LinkedIn?
Increase Visibility
Build Credibility
Create Engagement – Be Relevant
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Increase Visibility
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How many people have you met in the last one
year, Professionally?__________
To how many of them have you sent LinkedIn
request?_____________
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The desire to “stay connected”
We meet people every day, Professionally!
Invite them to your LinkedIn Profile
Key
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Access Existing NetworkAdd all existing contacts to your network
Existing Email Accounts (Minimal time, Great Results)
Suggestions & Recommendation from Linkedin
Classmates (Time Consuming but highly relevant)
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Building Relationships
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Be Relevant and Build Credibility
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Professional "Headline"
“Your Personal Brand Statement” not “Your Title”
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Complete Your Profile
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Summary
Keep it your summary: Small, Concise, Easily readable
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Give access to your articles
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Share your interest
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Link your blog
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Declare Accomplishments
Announce your new website, blog posts, Deals, Customers or
products/services and drive readers
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Get Recommendations
“Hit when it’s hot!”
Clients, Partners, Colleagues, Vendors, Friends and Associates.
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Participate in Q&A
Identify relevant Domain as per your personal branding Statement.
Participate “ONLY” in those Questions.
Get as many “Best Answers” as possible.
Direct Sales: Loosely connect your answer with your service - Drive
highly relevant Visitors
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LinkedIn Company Pages
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Company Analytics
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Enhancing Value
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LinkedIn Ads
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Case Study:
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Background
Evalueserve participated as the KnowledgePartner in Global Economic Summit which washeld in Mumbai from Jan 20 – 22, 2010. For thesame, Evalueserve wrote a research paper onInvestment Opportunities within IndianInfrastructure – Roads, Ports & Telecom
Link :http://www.evalueserve.com/WhitePapersReports/tabid/176/Def
ault.aspx
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Key Objectives
Feedback on the white paper so that the industry aspect could be included Limited PR which the internal marketing communications could provide: Wanted to increase it Generate more leads in terms of client engagements
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How LinkedIn was Useful?
Have various relevant groups on Infrastructure which were helpful Global reach in terms of PR Various experts availability under one platform
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Joined the relevant LinkedIn Infrastructure Groups. Examples: India
Infrastructure Group, India Infrastructure Forum, PPP/PF/PFI, Infrastructure
Financing, Project Finance
Posted this small brief about the paper on various groups discussion pages - Hi
All: Evalueserve was the knowledge partner of the Infrastructure session in the
recently concluded Global Economic Summit. The event was held in Mumbai
from 20 - 22 Jan, 2010. The team wrote a paper on the 'Investment
Opportunities in Roads, Telecom and Ports Infrastructure in India'. In case you
wish to read it, please feel free to visit our website www.evalueserve.com or
drop an email on [email protected]
What was done?
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Lead Generated Through Social Media Partner, PROLUSION BV
Manager, Infrastructure Finance at ICRA Management Consulting Services Ltd.
Manager Ports and Logistic Unit Spain & Portugal at BNP Paribas Fortis
Director PPP Solutions, Director of the Commonwealth Business School, Assoc. at Centre for Public Service
Partnerships
Independent Consultant and ex EVP, Engineering of First Group America
Vice President, Asia at PEI Media
Independent Transport Planning & Management Consultant with over 20 years' management experience
Transportation Planner at Transystems Corp with over a decade experience
AVP, SKIL Group
Managing Director at VAMED Healthcare Co. Ltd
Managing Partner, Veda Asset Management
Director at INEX Infrastructure Exchange Ltd
Economist at Generalitat de Catalunya
Ex- President, Land and Rehabilitation at Mumbai Special Economic Zone & Rewas Ports Limited
Associate Vice President at Grant Thornton
www.digitalvidya.com© Digital Vidya
Case:
Looking for a suggestion for Email
Marketing Product
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15 Answers in 7 days
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Direct Sales Opportunity
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LinkedIn Exercise
Step 1: Update your Profile and Company Profile (if required)
Step 2: Ask 1 Question
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Thank You!
Our upcoming Digital MarketingTrainings
Delhi Mumbai Bangalore
Social Media Marketing Jan 17-18 Feb 21-22
Social Media Marketing Course Dec 22 – Jan 30 (Instructor-led, Online Course)
Digital Marketing for Lead
Generation & Sales
Jan 24-25 Feb 14-15
/MyDigitalVidya /digitalvidya bit.ly/dv-grp
More details @ www.digitalvidya.com