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Make it Happen with LinkedIn
How to maximize the value of your network to
succesfully manage your business and career
Laurence Bret (@lbret) – Marketing Director EMEA
#InLeWeb #In #LeWeb11
It is time to rethink the way we do our
business
Are you sure you’re using the right tools toAre you sure you’re using the right tools to
Promote your brand and products?
Hire the besttalents?
Hire the besttalents?
Find the job of your dream?
Find the job of your dream?
Maybe should you consider...Maybe should you consider...
The World’s Largest Professional Network
To Make it Happen
135M+ +63% y/y growth
2
88M Avg Monthly Users in Q3’11
64% y/y growth 1
7.6B
+12.5M Since IPO
+33M Members Since IPO
1
3
1 Q3 ’11 end vs. Q3 ‘10 end | 2 As of November 3, 2011 | 3 Q3’11 end vs. Q1’11 end
1
+523M
Page Views in Q3’11
51% y/y growth 7.6B 1
Since IPO
3
8M
3M+
2M3M
3M+
2M2M
*Source: Comscore Sept 2011
2 300
2 500
2 700
2 900
3 100
3 300
3 500+72%
CAGR
+18% m/m!
1 500
1 700
1 900
2 100
Source: Mediametrie Netrating
Average Age 39
HHI>€75K+ 21%
College Grad+ 70%
CXOs, VPs 6.2%
Business Elite 15%Business Elite 15%
Managers 32%
Figures LinkedIn in Europe
I like to pursue a life
of challenge, novelty
and change
Index=109
I influence people’s
opinions, actions and
behaviours
Index=111
It is important that
companies are viewed
as innovators in their
chosen field
I really enjoy finding
out how technology
works
Index=105
It is important that
my appearance
reflects my status
Index=128chosen field
Index=106
I get a real sense
of success from
owning something
outside the norm
Index=119
I like clothes and
accessories of
luxury brands
Index=136
Source: BE:Europe 2011 based on daily reach
Index=128
Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & Share
Talent Acquisition & Talent Brand
Business & Marketing Opportunities
Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & Share
Talent Acquisition & Talent Brand
Business & Marketing Opportunities
The professional profile of record Expanding focus on new professionals
Connect
Experience / Education
Professional details
Recommendations
Summary: career and
professional
highlights Skills / Education / Groups
The definitive professional search engine
1st
Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & Share
Talent Acquisition & Talent Brand
Business & Marketing Opportunities
Le moteur de recherche business le plus puissant 1,618 results for: “arbitrage” OR “merger” located in or near
“London” in “Financial Services”“London” in “Financial Services”
Context
Critical mass
Your personal trade magazine: LinkedIn Today 180K+ publishers leveraging LinkedIn share buttons
Data
Connections
Critical mass
Your source for professional knowledge: LinkedIn Groups Now over 1M+ professional groups on LinkedIn
Start the conversation
Share news & discussions
Participate
Influence
Engage with Polls
Opening doors with professional connections: Alumni
Location
Companies
Function
Connect
Companies
Statistics and polls
Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & Share
Talent Acquisition & Talent Brand
Business & Marketing Opportunities
Your message dynamically
adapts to the viewer
Your message dynamically
adapts to the viewer
Your open positionsYour open positions
Career PagesManage your employer brand
Your top employeesYour top employees
Your featured recruitersYour featured recruiters
Company culture
video
Company culture
video
Polls to engage your
audience
Polls to engage your
audience
28
Recruitment AdsBe ‘top-of-mind’ among passive talent
Warm up passive candidatesWarm up passive candidates
Maximize impressions by
reaching the right
audience
Maximize impressions by
reaching the right
audience
Your ads stand out on
LinkedIn pages
Your ads stand out on
LinkedIn pages
29
Job SlotJob Seeker Experience
Candidates see who Candidates see who
Apply Now button can
link to your ATS
Apply Now button can
link to your ATS
Posts feel personalPosts feel personal
Candidates see who
they know at your
company
Candidates see who
they know at your
company
Job is indexed for search engines
and can be published to Twitter
Job is indexed for search engines
and can be published to Twitter
Members forward your
jobs in 2 clicks
Members forward your
jobs in 2 clicks
30
LinkedIn RecruiterEnhanced Candidate Search
Save profiles to team or
individual project folders
Save profiles to team or
individual project folders
Access names and full profiles
beyond your 3-degree network
Access names and full profiles
beyond your 3-degree network beyond your 3-degree network beyond your 3-degree network
Quickly zero-in on the right
candidates with search filters
Quickly zero-in on the right
candidates with search filters
31
Rob Le
Transforming recruiting (again): Talent Pipeline Evolving LinkedIn Recruiter from product to platform
Talent Pipeline
David Chang
Vanessa Johnson
Multiple lead sources Easily organized
Replacing the résumé: Apply with LinkedIn
Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & Share
Talent Acquisition & Talent Brand
Business & Marketing Opportunities
LinkedIn Marketing Solutions Targeting one of the most influential and affluent audiences on the web
Self-Service Platform
Need a Financial Advisor? Professional planning and tax
preparation for 2012
www.mackenziedrake.com
From: Makenzie Drake
Display / Social Ads
LinkedIn Company Pages Custom groups / Sponsorship
536,866 followers
Providing marketers 1:1 relationships with their followers
Working everywhere our members work: Mobile At 400% y/y growth, Mobile is LinkedIn’s fastest growing service
1
Thank You
Laurence Bret SternMarketing Director, EMEA chez Linkedin
Paris Area, France | InternetParis Area, France | Internet
500+ connections – 5 recommendations
Public profile: http://fr.linkedin.com/in/laurencebret
Email: [email protected]
Twitter: lbret