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Insights: By 11/11/11, 2009, Wk 47, we see a great rebound in group members to same level as Wk 47, 2009; our best year ever. The rebound is led by the most students ever to join the gorup, 94 of them, combined with a great rebound in alumni members - 510 by Wk 47, 2011 from 399 for all 2010. Action: Promote group to alumni to even out distribution of experienced & new workers.
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Insights:By 11/11/11, 2009,Wk 47, we see agreat rebound ingroup members tosame level as Wk 47,2009; our best yearever.The rebound is ledby the most studentsever to join thegorup, 94 of them,combined with agreat rebound inalumni members -510 by Wk 47, 2011from 399 for all 2010.Action:Promote group toalumni to even outdistribution of expe-rienced & new work-ers.
* H.C. Alumni Group Growth YoY
Analysis•Insight•Action! Want to go from data to social media action? Call or email Bruce E. Segal• 610-667-8188• [email protected] 2 Week 4 Week 6 Week 8 Week 10
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Culm. New Mem
bers
2011
2010
20092008
YoY Culm Members By Wk
Year20082009 20102011
Joined As Alumn or Stu.. Tot New Members2008 2009 2010 2011 YoY Pct. Diff2008 2009 2010 2011 Pct. Alumni to Student Sign..2008 2009 2010 2011AlumnStudentGrand Total 60494510
47475399
65055595
55910549
27%25%28%
-27%36%-33%
16%450%8% 100%16%84%
100%16%84%
100%8%92%
100%2%98%
2011 Grew More Than 2010 b/c So Few Alumni Joined in 2010
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Alumn
Student
0100200300400500600
Culm. New Mem
bers020406080100
Culm. New Mem
bers
20112010
20092008
201120102009
2008
94
YoY: Students SignUps Lead Rebound in Group Growth for 2011
