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For Business & Branding AN UPRIVER SOLUTION

Linked in for Business Workshop

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  • 1. For Business & BrandingAN UPRIVER SOLUTION!

2. LINKEDIN IS NOT JUST A RESUME 3. IT A TWO MINUTE S AUTOBIOGRAPHY 4. IT A ROLODEX THAT IS S ALWAYS UP-TO-DATE 5. IT YOUR INBOX. S 6. LINKEDIN IS PEOPLE 7. HOW THIS WORKS 8. STEP ONE: COMMUNICATIONS ASSESSMENT 9. STEP TWO: STAFF PROFILE REVIEW 10. STEP THREE: WE TRAIN 11. STEP FOUR: ONE ON ONE INSTRUCTION 12. STEP FIVE: RESULTS 13. THINGS THAT WILL HAPPEN: NEW CUSTOMERS UNIFIED COMPANY BRANDING IMPROVED COMMUNICATION SKILLS MORE 1st DEGREE CONNECTIONS SMOOTHER RECRUITING STRONGER LEGACY (* PIZZA PARTY OPTIONAL) 14. CHAPTER ONE: PREFERENCES 15. Which preference controls "automatic status updates? Account & Settings > Privacy & Settings Turn on/off your activity broadcasts 16. Which preference controls updates you see from others? Account & Settings > Account > Customize the updates you see on your home page 17. CHAPTER TWO: PROFILE PHOTO 18. WHAT IS THE IDEAL PHOTO SIZE? 500px X 500px 19. SHOULD THE PHOTO BE CANDID OR POSED? POSED... usually. 20. CHAPTER FOUR: CUSTOM URLHTTP://LINKEDIN.COM/ IN/I-AM-RAD 21. IN WHAT WAYS CAN A CUSTOM URL BE USEFUL? CAN BE USED ON BUSINESS CARDS, EMAIL SIGS & PROMO MATERIALS ALSO... S.E.O. 22. CHAPTER FIVE PERSONAL SUMMARY AKA: YOUR STORY 23. WHAT QUESTIONS ARE YOU ANSWERING WITH YOUR PERSONAL STORY? WHY DO YOU DO WHAT YOU DO? WHAT BRINGS YOU HERE? 24. CHAPTER SIX: COMPANY DESCRIPTION 25. WHY DOES A COMPANY DESCRIPTION MATTER? IT GIVES CONTEXT TO THE WORK WE DO 26. WHY CONNECT WITH THE COMPANY PAGE?? VISIBILITY SEARCHABILITY CLARITY 27. CHAPTER SEVEN: JOB DESCRIPTION 28. THREE THINGS TO CONSIDER WHEN WRITING YOUR JOB DESCRIPTION: 1. HOW YOU DO WHAT YOU DO 2. WHY YOU DO WHAT YOU DO 3. FOR WHOM YOU DO WHAT YOU DO 29. THE MAGIC JOB DESCRIPTION FORMULA: I ___ BY ___ . 30. CHAPTER EIGHT: EDUCATION 31. THREE THINGS YOU CAN ADD TO THE EDU-SECTION: 1. CLUBS, ACTIVITIES, EVENTS 2. RELEVANT COURSES 3. DESCRIPTION OF THE SCHOOL 32. CHAPTER NINE: ORGANIZATIONS 33. NAME TWO THINGS YOU SHOULD INCLUDE FOR ORGS YOU INVOLVED WITH RE 1. WHAT THE ORG DOES 2. WHAT YOU DO FOR THE ORG 34. CHAPTER TEN: CONNECTIONS 35. THREE THINGS CONNECTIONS ARE GREAT FOR: 1. SOCIAL CONTEXT 2. PERSONAL REFERENCES 3. LESS DEPENDENCE ON PAID MEMBERSHIPS 36. CHAPTER ELEVEN: SKILLS 37. HOW MANY SKILLS SHOULD YOU LIST ON YOUR PROFILE? TEN 38. NAME SOMETHING THAT SHOULD NOT BE LISTED AS A SKILL? SPECIFIC SOFTWARE 39. CHAPTER TWELVE: INTERESTS 40. WHAT MAKES INTERESTS INTERESTING? THEY MAKE US HUMAN 41. SHOULD INTERESTS BE LISTED AS A SENTENCE OR KEYWORD? KEYWORD 42. CHAPTER THIRTEEN: RECOMMENDATIONS 43. WHAT IS THE RECOMMENDATIONS MAGIC PHRASE? ... AND I WOULD BE GLAD TO RETURN THE FAVOR. 44. CHAPTER FOURTEEN: STATUS UPDATES 45. TWO THINGS LINKEDIN STATUS UPDATES FACILITATE: THOUGHT LEADERSHIP TOP-OF-MIND AWARENESS 46. ONE THING THAT SHOULD NEVER BE POSTED ON LINKEDIN: BREAKFAST PICS 47. CHAPTER FIFTEEN: POWER APPS 48. APP THAT LETS YOU TAKE PHOTOS OF BUSINESS CARDS: CARD MUNCH 49. LINKEDIN PLUGIN FOR GMAIL: RAPPORTIVE 50. LINKEDIN PLUGIN FOR OUTLOOK: LINKEDIN FOR OUTLOOK 51. WE GUIDE UPRIVERSOLUTIONS.COM