1. Team members : Group Batch Professor Institute: : : :1. Prashant Panahale 2. Arun Khedwal 3. Bhanu Bhatnagar I XMBA-25 Vikram Parekh ITM, Vashi

2. Objective How can we make Lenovo among the top 3 considered tablet & smartphone brands in India by March 2014 in 18-34 TG? This would mean to get the consideration score to a level of 25%-30% in a years time Deliverables: Insight on Indian tablet & smartphone consumer Customer segmentation & defining Lenovo TG Positioning for Lenovo Tablets & Smartphones 3. The Findings 4. The Findings- Lenovo38% feels Smartphones are complicated to use 48% Prefers Pcs for similar use Consumer is very price sensitive 60 % say Lenovo battery life poor Chinese Mobile feeling Brand awareness is very low Womens smartphones segment unexplored People are afraid of dropping & damaging it Product promotion is not up to the mark Retail chain is limitation 5. Recommendations 6. Smartphones Series- IndianisationK-Series Rename to King SeriesS-Series Rename to Spirit Series Means Josh, attitudeP-Series Rename to Phenom SeriesSmartphones are SimpleA-Series Rename to Attitude Series 7. Why do you need laptop? Our smartphones provides all your requirements on a small easy to use affordable gadget Lenovo Smartphone 8. If laptop is difficult to operate or bulky to carry, we have one stop solution for all your requirements Lenovo Tablets 9. Recommendations Target both entry level users & consumers with phones at the end of life cycle Provide better battery life to smartphones Indianisation the Brand : In KBC the iconic Computer ji should becomes Lenovo Tablet Ji To Re-vitalise the brand Sponsor the Marathons in all mega cities , Item song in Hindi movie & through social network create brand awareness Women Smartphones segments should be targeted using brand ambassador like Sania Nehwal,Priyanka Chopra etc. Launch Lenovo loyalty programme to target existing laptop & PC users 10. Recommendations Penetration strategy: Tie-up with corporates like ITM,HUL & Dr. Reddys to give salesman & medical representative to replace their PDA Lenovo can also target: Father & son relationship, brother & sister relationship & Husband & wife relationship to create gifting segments Lenovo can also target intuitional sales to schools, Collage, Hotel industry & to doctors Word-of-mouth and social media influencing device choice 11. Recommendations Increased frequency of ads 1 month prior to Mothers Day (May) and Fathers Day (June) 12. Thanks