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The Value of Previous Clients Using your old clientele list to bring them back for more

Lifetime Value of Previous Customers by Leapdog

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Do you know the lifetime value of a customer? It is far less expensive to retain a previous customer than it is to gain a new one.

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Page 1: Lifetime Value of Previous Customers by Leapdog

The Value of Previous Clients

Using your old clientele list to bring them back for more

Page 2: Lifetime Value of Previous Customers by Leapdog

A few questions…

• Do you have previous clients?

• Do they ever come back wanting more?

• Do you actively try to get them to come back? (We mean really try!)

Page 3: Lifetime Value of Previous Customers by Leapdog

Repeat Customers

• Generally, most would answer yes, yes, and no to the previous questions.

• Repeat Customers are some of your most valuable customers.

Page 4: Lifetime Value of Previous Customers by Leapdog

Keep ‘em coming back

• Research has shown that out of all your previous clients between

10% and 20% will return to you.10% and 20% will return to you.

Page 5: Lifetime Value of Previous Customers by Leapdog

So What to Do?

• We’ll handle your mailing list

• Offer promotions to previous customers to keep them coming back.

• Work with you directly to make sure you are getting the results you want.

Page 6: Lifetime Value of Previous Customers by Leapdog

Make Money!

• Keep your customers coming back!

• We’ll keep track of promotions and adding new clients to your list.

• Don’t forget the importance of repeat customers!