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Lifecycle Marketing Guide for Small Business Owners
What’s the difference between businesses that thrive and those that seem to just survive? Successful businesses have a sales and marketing plan that brings in a constant stream of new prospects and maximizes the value of existing customers. This is done by understanding the principles
of Lifecycle Marketing for Small Business.
Stages
of
Life Cycle
Marketing
The
Capture Leads Nurture Prospects
Convert Sales Deliver and Satisfy
Upsell Customers Get Referrals
Attract Traffic
Attract Traffic
– Use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website.
Attract Traffic
– Use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website.
What are you doing to let people know about your business? You can do this either online or off-line.
Attract Traffic
– Use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website.
What are you doing to let people know about your business? You can do this either online or off-line.
Off-line options would include traditional advertising such as print, radio, television, direct mail, and others.
Attract Traffic
– Use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website.
What are you doing to let people know about your business? You can do this either online or off-line.
Off-line options would include traditional advertising such as print, radio, television, direct mail, and others.
Online options would include email marketing, SEO (search engine optimization), pay per click, blogging, social media and so much more.
Attract Traffic
– Use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website.
What are you doing to let people know about your business? You can do this either online or off-line.
Off-line options would include traditional advertising such as print, radio, television, direct mail, and others.
Online options would include email marketing, SEO (search engine optimization), pay per click, blogging, social media and so much more.
To succeed in attracting interest, you must have: • A target audience • High quality, relevant content • A modern website to display that content • Website analytics
Nurture Prospects Convert Sales
Delivery and Satisfy Upsell Customers
Get Referrals Attract Traffic
Capture Leads
Capture Leads
– Convert the traffic to your website into subscribers by giving them something for free as an incentive for them to give you their contact information via a web form.
Capture Leads
– Convert the traffic to your website into subscribers by giving them something for free as an incentive for them to give you their contact information via a web form.
Now that you have generated all this traffic to your business, it’s important that you capture contact information from the people that have visited your website, your brick-and-mortar store, etc.
Capture Leads
– Convert the traffic to your website into subscribers by giving them something for free as an incentive for them to give you their contact information via a web form.
Now that you have generated all this traffic to your business, it’s important that you capture contact information from the people that have visited your website, your brick-and-mortar store, etc.
Some of the best ways to capture leads is with:
• Online web forms • QR codes • Events • Networking activities • Walk-ins • Referrals • Call ins
Convert Sales Deliver and Satisfy
Upsell Customers Get Referrals
Attract Traffic Capture Leads
Nurture Prospects
Nurture Prospects
– Provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized.
Nurture Prospects
– Provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized.
What do you traditionally do with the leads that you capture? I am assuming that most of you will call them or send them an email. If they don’t respond, you will call them again or send them another email. If they don’t respond again, you will probably call them again or send them another email.
Nurture Prospects
– Provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized.
What do you traditionally do with the leads that you capture? I am assuming that most of you will call them or send them an email. If they don’t respond, you will call them again or send them another email. If they don’t respond again, you will probably call them again or send them another email.
Do you realize how much business you potentially throw away every single day? Imagine the impact on your business if you could convert an extra 10% of the leads that go in the trash.
Nurture Prospects
– Provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized.
What do you traditionally do with the leads that you capture? I am assuming that most of you will call them or send them an email. If they don’t respond, you will call them again or send them another email. If they don’t respond again, you will probably call them again or send them another email.
Do you realize how much business you potentially throw away every single day? Imagine the impact on your business if you could convert an extra 10% of the leads that go in the trash.
81% of your sales happen after you make seven or more contacts to your prospects.
Deliver and Satisfy Upsell Customers
Get Referrals Attract Traffic
Capture Leads Nurture Prospects
Convert Sales
Convert Sales
– Turn your prospects into customers with eCommerce tools and a well defined marketing strategy.
Convert Sales
– Turn your prospects into customers with eCommerce tools and a well defined marketing strategy.
The easiest way to convert more sales is create better magnets and better education of your prospects. The more they know about your product or service before they buy, the greater likelihood of you converting the sale.
Convert Sales
– Turn your prospects into customers with eCommerce tools and a well defined marketing strategy.
The easiest way to convert more sales is create better magnets and better education of your prospects. The more they know about your product or service before they buy, the greater likelihood of you converting the sale.
Always remember that not everybody is going to buy your product or service the first time they see it. Some people need a little bit of nurturing before they see that your product or service is the answer to all of their problems.
Upsell Customers Get Referrals
Attract Traffic Capture Leads
Nurture Prospects Convert Sales
Deliver and Satisfy
Deliver and Satisfy
– Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers.
Deliver and Satisfy
– Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers.
You need to identify what is your WOW!
Deliver and Satisfy
– Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers.
You need to identify what is your WOW!
Your wow is that something extra that separates you from your competitors. It’s that thing that makes people want to talk about your business. It falls into the category of under-promise and over deliver.
Deliver and Satisfy
– Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers.
You need to identify what is your WOW!
Your wow is that something extra that separates you from your competitors. It’s that thing that makes people want to talk about your business. It falls into the category of under-promise and over deliver.
Just remember that if your current customers are not completely satisfied with your product or service, the chances of them doing business with somebody else increases greatly.
Get Referrals Attract Traffic
Capture Leads Nurture Prospects
Convert Sales Deliver and Satisfy
Upsell Customers
Upsell Customers
– Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue.
Upsell Customers
– Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue.
This step focuses on the idea of selling more of your products or services to each one of your customers.
Upsell Customers
– Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue.
This step focuses on the idea of selling more of your products or services to each one of your customers.
What products or services can you offer to current customers that they will find useful?
Upsell Customers
– Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue.
This step focuses on the idea of selling more of your products or services to each one of your customers.
What products or services can you offer to current customers that they will find useful? Examples:
Upsell Customers
– Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue.
This step focuses on the idea of selling more of your products or services to each one of your customers.
What products or services can you offer to current customers that they will find useful? Examples:
If you go to a clothing store and buy a men’s suit, do they typically only sell you a men’s suit? Of course not. They try to sell you a tie, pocket square, belt, shoes, and more.
Upsell Customers
– Determine your longer-term strategy for ensuring that your customers continue to buy more of your products and services so that you can generate additional recurring revenue.
This step focuses on the idea of selling more of your products or services to each one of your customers.
What products or services can you offer to current customers that they will find useful? Examples:
If you go to a clothing store and buy a men’s suit, do they typically only sell you a men’s suit? Of course not. They try to sell you a tie, pocket square, belt, shoes, and more.
McDonald’s. Every time you buy something from them, they will typically say to you, “would you like fries with that?” Do you have any idea how many fries, soft drinks, apple pies, and more that McDonald’s sells just because they ask you?
Attract Traffic Capture Leads
Nurture Prospects Convert Sales
Deliver and Satisfy Upsell Customers
Get Referrals
Get Referrals
– Encourage your customers to refer more customers by creating incentives.
Get Referrals
– Encourage your customers to refer more customers by creating incentives.
The last step in lifecycle marketing is, quite possibly, the most important step.
Get Referrals
– Encourage your customers to refer more customers by creating incentives.
The last step in lifecycle marketing is, quite possibly, the most important step.
Take a look at your business. Are you bringing in the amount of referrals that you would like? Do you wish more people would think about referring your business to others? Ever wonder why you’re getting so few referrals?
Get Referrals
– Encourage your customers to refer more customers by creating incentives.
The last step in lifecycle marketing is, quite possibly, the most important step.
Take a look at your business. Are you bringing in the amount of referrals that you would like? Do you wish more people would think about referring your business to others? Ever wonder why you’re getting so few referrals?
One of the easiest ways to close more sales is by generating a constant flow of referrals in your business. Unfortunately, most small business owners don’t know how to generate this consistent flow.
If you want more detailed
information on this topic, click here.
More details on Lifecycle Marketing including how to automate as much of the process as possible. Check out the Digital Marketing Handbook. Get a free sample chapter at http://brightideas.co/book
