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Agile brand management is a necessity in today’s Life Sciences competitive environment. It enables Brand leaders to adjust quickly and adapt to a very competitive marketplace. Find out more from Pharma Executive and Model N.
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Agile Definition
Merriam-Webster:
• 1: marked by ready ability to move with quick easy grace <an agile dancer>
• 2: having a quick resourceful and adaptable character <an agile mind>
WHY AGILE BRAND MANAGEMENT?
Agile brand management is a
necessity in today’s Life
Sciences competitive
environment. It enables brand
leaders to adjust quickly and
adapt to a very competitive
marketplace
WHAT LEADS TO AGILITY?
• Corporate approval and guidance to enable Marketing and Sales teams
• Clear ownership: someone makes the final decisions and removes roadblocks
• A shared understanding of brand performance across Sales and Marketing
• …and several others
WANT TO LEARN MORE?
Join Pharma Exec and Model N
The path to agile brand management
Live Webcast
Thursday Oct 25, 2012
2 p.m. EDT (11 a.m. PST)
Register here
