The Life & Love

of Coding

The Life & Love

of CodingMicrosoft Visual Studio 2010 Viral Video Campaign

Microsoft Visual Studio 2010 Viral Video Campaign

How did it get started?

Launched in April, Visual Launched in April, Visual Studio 2010 is a powerful Studio 2010 is a powerful IDE with new and enhanced IDE with new and enhanced features that simplify the features that simplify the entire development process entire development process from design to deployment.from design to deployment.

Who are we talking to?

They are smart;They are smart;They are very busy;They are very busy;They are ambitious;They are ambitious;They are under pressure…They are under pressure…

They are They are

DevelopersDevelopersand they do…and they do…

CodingCoding

But what’s the problem

Too often, (if not always)

coding is about…

Frustration…

Loneliness…

Even anger…

Sure, Visual Studio 2010 could help, asit is about…

Higher Efficiency (no problem)

Higher Productivity (of course)

But more importantly, Visual Studio 2010 is about…

L VEL VEL VEL VE

How did we show this to developers?

We wrote a We wrote a **Love StoryLove Story** between a between a developer and his girlfriend… developer and his girlfriend…

… … a 5-episode video series, seeded a 5-episode video series, seeded on Ku6.comon Ku6.com

The story starts like this…

http://www.microsoft.com/visualstudio/zh-cn

With twists and turns…

http://www.microsoft.com/visualstudio/zh-cn

Finally…

http://www.microsoft.com/visualstudio/zh-cn

How did our story turn out…

Over 8,000,000 video viewsOver 8,000,000 video views

And re-posted over 14,000 timesIncluding Renren, Kaixin001, Qzone, Windows Live Space, etc…And re-posted over 14,000 timesIncluding Renren, Kaixin001, Qzone, Windows Live Space, etc…

Over 10,000,000 page and 700+ video results on search engines Over 10,000,000 page and 700+ video results on search engines

Thousands of viewers comments Thousands of viewers comments

Far exceeding our targetsFar exceeding our targets160% 160% of video views;of video views; 154%154% of viewers’ comments; of viewers’ comments;

139% 139% of video re-posting;of video re-posting; 204%204% of search results… of search results…

CreditsHelen DuEnwei XieSunnie ShenPeter HuKeisha Teo

Sky HsiaoPeng PengTina ShiehJane FengSarah Zou

F ShiSelina Zhang Philip Wan

Xue HuaRen TaoLing XiaoXiao Long