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Life 2.0: Reputation In A Digital Age

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A Discussion On Reputation 2.0

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Identity

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1992

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Entrepreneur

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Engineer

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Writer

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Blogger

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September

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Orlando

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Banks

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Rare

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Reputation was simple

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If people believed it, it was true

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You were the sum of public opinion

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Who am I?

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President and CEO of Louisville Medical Center

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Ph.D. Assistant Professor of French, University of Michigan

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Lie

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Another Lie

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What did I like?

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Who did I know?

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How did I feel about the world?

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Redundant?

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Where was the transaction?

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We’re not just who we believe

we are

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That is not how reputation works

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thought

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Thought

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THOUGHT

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The Answer

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Recreate the transaction

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Lie

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Gossip

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?

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I could speak for myself

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Others could speak about me

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There was a community around

my identity

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This community validated my

reputation

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Objective

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Who you are?