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Be for real. Melissa Casburn/ISITE Design Love @ First Website/October 2008

L@Fw2008 Melissa Casburn

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Melissa Casburns Love@ First Website Ignite presentation

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Page 1: L@Fw2008 Melissa Casburn

Be for real.Melissa Casburn/ISITE Design

Love @ First Website/October 2008

Page 2: L@Fw2008 Melissa Casburn
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(432 customer reviews)

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Communities are about

conversations

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new blog posts per day

1,000,000,000

Technorati’s State of the Blogosphere 2008

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We are about

contribution.

- Benjamin Zander

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Only when you play in a

thing do people listen

and hear you and are

moved.

- Brenda Ueland

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“In selecting and defining the net operating profit performance measure for 2008, a period when the Company was

expecting to experience significantly elevated loss provision and foreclosed

asset expense from its single-family residential mortgage loan portfolio, the Committee was focused on sustaining and growing

the Company’s top-line revenues and controlling other expenses. Sustaining and growing top-

line revenues and controlling other expenses were seen as important to achieving the following objectives: (a) enabling the

Company to return to longer-range earnings expectations after these elevated credit costs subside, and (b) helping ensure that the fundamental drivers of the Company’s long-term franchise value would not be materially diminished during the period of elevated credit costs in its

mortgage loan portfolios. The Committee believed that these objectives would provide a foundation for restoring shareholder value.”

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Be a one-buttock player.

- Benjamin Zander

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97% keep the job

Only 3% take the cash

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[email protected]

Just talk to me.